2016 Internet STB Development Trend Interpretation [Latest]
In July 2014, SARFT rectified the field of Internet TV boxes and the entire OTT box market was chaotic (what OTT boxes were). The major set-top box manufacturers stood still and chose to wait and see; the seven licensees were successively questioned by the broadcasting and television stations and were busy rectifying the content; countless cottage set-top boxes closed their plants and closed down one after another. On this occasion, will the Internet TV set-top box be used in the future? Let us take a look at the development trend of Internet set-top boxes in 2015.
Trends of Network Set-Top Boxes: Licensing parties will move towards healthy development
In 2012-2013, the entire copycat market accounted for 80% of the total OTT box shipments. However, there is no license after all, and SARFT has taken an urgent step to rectify the OTT market.
Under the rectification of the General Administration of Directorate, although the licensed but non-compliant boxes were pulled back for reorganization, the unlicensed boxes were even at risk of delisting, and sales fell overnight.
However, the delisting or delisting of boxes is not due to the market. Therefore, some cottage manufacturers seek cooperation with licensees everywhere during the “rest†period, allowing licensees to assist them in rectification so as to return to the market and acquire users.
Network set-top box review function
In this series of events, the licensees saw new market opportunities and they also took the initiative to issue a red recruitment order for a series of cottage manufacturers. They wanted to recruit hundreds of cottage boxes.
The trend of Internet set-top boxes: video content from free to pay
In the past, using a simple so-called Internet free-to-play model, it turned out to be a free business model for traditional pay-per-view videos or OTT-like OTT videos. This is not a suitable business model.
After the General Administration of Statistics has now standardized the development of OTT, the original free model will be disrupted. Under the guidance of the policy, this industry will develop healthily. The industry will respect copyright more and the payment model will gradually come into being.
Paying for video content is the most basic model for OTT going to pay mode. At present, Mango has tried with terminal partners to jointly activate and cultivate users to pay for premium content and explore sustainable OTT video profit models. Zhang Ruobo, president of Hunan Happy Sunshine Interactive Entertainment Media Co., Ltd., made it clear that Mango TV will conduct benign exploration on the payment model in 2015, and will purchase content in large quantities and will not be limited to the content of Hunan Radio and TV.
Beishi Tong, vice president and CTO, also pointed out that the completely free model is not suitable for the continuation and development of an industrial chain value. In the future, the development of the OTT industry chain must embark on the path of content payment, pay-per-click, monthly, annual, and on-demand.
He Weizhao, general manager of product operations at Huada Group’s game base, also said that after the rectification, the entire platform will be re-standardized, and consumers will gradually cultivate the consumption habits of paying for content. Both the licensee and the content can seek good profits. status.
While Huadian Media is also seeking a continuous profit model, it is also actively collaborating with other broadcast control platforms and external content providers to continue to introduce genuine video content. At the same time, the platform side is also gradually trying to cultivate some users' payment habits. After a trial period of about two years or so, it is expected that by the next year, users will gradually develop the habit of paying for content.
Trends in Network Set-top Boxes III: Application Charges
At present, game boxes and education boxes have become another major direction for manufacturers to hype. In fact, it is simply possible to install games, education, and other software in boxes and download related content.
Since the beginning of this year, many manufacturers have already developed related content. It is believed that the contents of the entire box will be more abundant next year. But at the same time, OTT will also usher in a new profit model, games, educational resources and other charges.
to sum up:
Based on the above development trends, we infer that: In 2015, network set-top boxes may usher in a period of rapid development, but in the face of video content charges, application software fees, users who are accustomed to using free boxes will buy it. To see the quality of video and software production, good things are not afraid of nobody.
Trends of Network Set-Top Boxes: Licensing parties will move towards healthy development
In 2012-2013, the entire copycat market accounted for 80% of the total OTT box shipments. However, there is no license after all, and SARFT has taken an urgent step to rectify the OTT market.
Under the rectification of the General Administration of Directorate, although the licensed but non-compliant boxes were pulled back for reorganization, the unlicensed boxes were even at risk of delisting, and sales fell overnight.
However, the delisting or delisting of boxes is not due to the market. Therefore, some cottage manufacturers seek cooperation with licensees everywhere during the “rest†period, allowing licensees to assist them in rectification so as to return to the market and acquire users.
Network set-top box review function
In this series of events, the licensees saw new market opportunities and they also took the initiative to issue a red recruitment order for a series of cottage manufacturers. They wanted to recruit hundreds of cottage boxes.
The trend of Internet set-top boxes: video content from free to pay
In the past, using a simple so-called Internet free-to-play model, it turned out to be a free business model for traditional pay-per-view videos or OTT-like OTT videos. This is not a suitable business model.
After the General Administration of Statistics has now standardized the development of OTT, the original free model will be disrupted. Under the guidance of the policy, this industry will develop healthily. The industry will respect copyright more and the payment model will gradually come into being.
Paying for video content is the most basic model for OTT going to pay mode. At present, Mango has tried with terminal partners to jointly activate and cultivate users to pay for premium content and explore sustainable OTT video profit models. Zhang Ruobo, president of Hunan Happy Sunshine Interactive Entertainment Media Co., Ltd., made it clear that Mango TV will conduct benign exploration on the payment model in 2015, and will purchase content in large quantities and will not be limited to the content of Hunan Radio and TV.
Beishi Tong, vice president and CTO, also pointed out that the completely free model is not suitable for the continuation and development of an industrial chain value. In the future, the development of the OTT industry chain must embark on the path of content payment, pay-per-click, monthly, annual, and on-demand.
He Weizhao, general manager of product operations at Huada Group’s game base, also said that after the rectification, the entire platform will be re-standardized, and consumers will gradually cultivate the consumption habits of paying for content. Both the licensee and the content can seek good profits. status.
While Huadian Media is also seeking a continuous profit model, it is also actively collaborating with other broadcast control platforms and external content providers to continue to introduce genuine video content. At the same time, the platform side is also gradually trying to cultivate some users' payment habits. After a trial period of about two years or so, it is expected that by the next year, users will gradually develop the habit of paying for content.
Trends in Network Set-top Boxes III: Application Charges
At present, game boxes and education boxes have become another major direction for manufacturers to hype. In fact, it is simply possible to install games, education, and other software in boxes and download related content.
Since the beginning of this year, many manufacturers have already developed related content. It is believed that the contents of the entire box will be more abundant next year. But at the same time, OTT will also usher in a new profit model, games, educational resources and other charges.
to sum up:
Based on the above development trends, we infer that: In 2015, network set-top boxes may usher in a period of rapid development, but in the face of video content charges, application software fees, users who are accustomed to using free boxes will buy it. To see the quality of video and software production, good things are not afraid of nobody.
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