After experiencing explosive growth in 2017, the air-conditioning market has seen a negative start from the 2018 opening year, and the market has been slightly depressed in January-February.
According to data from Avi Cloud (AVC), in January-February 2018, the retail sales of air conditioners totaled 12.6 billion yuan, down 4.0% year-on-year, and the retail volume of 3.2 million sets fell 11.7% year-on-year. In 2017, due to the hot weather and the need of real estate, the market is growing rapidly. Although the air-conditioning market still enjoys the popular dividend in 2018, the short-term unfavorable factors will lead to a slight decline in market size.
However, in the long run, under the influence of overdraft demand, real estate purchase restriction policy, raw material price and other factors, the retail market of air conditioners still declines! Avi Cloud (AVC) expects the industry to enter the shift period in 2018, It is estimated that the annual retail sales will be 53.13 million units, down 5.4% year-on-year, and the retail sales will be 186 billion yuan, down 3.7% year-on-year. In the future, the market oligopoly trend will become more and more obvious, and cost pressure will also boost the industrial structure. upgrade!
In 2018, the scale of the air-conditioning market has turned from a decline to a decline, the traditional product upgrade has been blocked, and the era of rapid expansion of online channels has passed. At the same time, the era of price hikes in the air-conditioning market is coming, the market share in the middle and high-end market is expanding, and the selling points of products are contending, which also brings new opportunities to the market.
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