After 35 years, the shipment exceeded 150 million, what is the magic behind TI?

Previously, Texas Instruments helped the "Internet Car" Roewe RX5 create an innovative digital driving experience, launching the first infotainment advanced driver assistance system that supports "Internet Cars", providing drivers with numerous new cloud features and customizations. Data and voice control services.

It's not hard to find that with 35 years of experience in the automotive industry, TI is driving the automotive market with a safer and more connected driving experience, providing hundreds of millions of analog and embedded processing solutions to automakers around the world. At present, the automotive processor shipments reach 150 million, mainly used in audio-visual entertainment systems and ADAS. The TDA and “Jacinto” processor series created by the company can help designers develop safer and more connected applications, and are widely recognized in the industry. .

Jiang Hong, Director of Embedded Product Systems and Applications, Texas Instruments, China

So what is the magic behind TI? In this regard, Jiang Hong, director of embedded product systems and applications at Texas Instruments, pointed out that TI has a multi-core heterogeneous architecture with higher functionality and performance, and automakers can take advantage of installed hardware components to achieve innovation on the same platform. At the same time, extending the current software investment without affecting system performance can achieve greater concurrency, enabling designers to further expand the processing power of images, signals and vision.

In addition, TI's automotive processors with general-purpose processors and simplified multi-OS and multi-domain software architectures offer higher power efficiency than other solutions, providing scalability in multiple modes, systems, and applications. Maximize your investment and make it easy to stand out in its class.

TI's TDAx Driver-Assisted SoC Series delivers scalable and open solutions based on a common hardware and software architecture for ADAS applications, including camera-based front, rear, panoramic and night vision System and multi-range radar and sensor fusion systems.

Jiang Hong said that because multi-core heterogeneous architecture integrates specific-purpose hardware accelerators such as image signal processors, embedded vision engines and digital signal processors, TDAx SoCs are unique and can be used in low power situations. Perform highly complex imaging and signal processing.

For example, in the forward-looking scheme, the car relies on a variety of sensors to sense the complex surrounding environment in different situations, and the collected data will be transmitted to a high-precision processor such as TDA2x, and finally used for automatic emergency braking, lanes. Deviation from alarms and blind spot monitoring.

The TDA2/3x-based forward-looking solution enables the use of DSPs to identify and monitor traffic signs, traffic lights, vehicles, pedestrians, and roads while fully meeting the EuroNCAP 2018 road safety standards. With additional EVE and DSP, the solution provides another set of binocular stereoscopic camera systems that utilize the principle of binocular imaging for precise ranging and depth information, further enhancing the safety of the car.

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