Create a new limit for fresh-keeping Meiling Gome to jointly launch "M fresh" refrigerator

If you ask what the keywords of the refrigerator industry this year are, I believe that it is definitely not the word "preservation". Indeed, with the advent of the era of quality consumption, more and more consumers' demand for refrigerators is not limited to the initial stage of chilled frozen foods. People need refrigerators to be stronger and more comprehensive. It is able to preserve the ingredients in the freshest state closest to their original state and preserve them from all angles.

In order to cope with this demand, major refrigerator brands continue to improve the preservation technology, and successively released a series of black technology on refrigerator preservation, but how can we “snap” people and break through this fresh-keeping war? The leading company in white power, Meiling, gave such an answer.

On April 12, 2018, Meiling Refrigerator joined hands with Gome, and held the "Ming Ling M Fresh 639WUP9BA Duplex Door Refrigerator Gome First Sale and 'Thousand Stores Sealing Launching Ceremony" in Beijing, aiming to focus the industry's attention again on the refrigerator. The most basic preservation function and structural innovation, to provide consumers with a better high-end quality experience, but also started the first shot of the high season market in the peak season.

Innovative structure + original technology, this is the big move of M fresh refrigerator

As the protagonist of the whole event, this Meiling M fresh 639WUP9BA double-door refrigerator has left a deep impression. It is the industry's first dual-purpose refrigerator, and it is also the high-end work that Meiling once again invented. Its biggest innovation is to break the mainstream structure classification of traditional refrigerators, set off a wave of fresh-keeping of the refrigerator industry, especially large-capacity refrigerators in the structure division, and realize the four-door four-temperature zone, namely the feeding zone, the guard zone, the treasure zone and the exclusive zone. Build.

The unique four-greenhouse setting of the refrigerator is different from the current design of the partial storage in the market. Firstly, the space volume for independent use is greatly increased. At the same time, Meiling also set up the most frequently used feeding area and guardian area in the upper part of the refrigerator, which avoids the inconvenience that users often bend over. Through the temperature range setting of 5 degrees to -20 degrees, the treasure area can realize spatial warming in the whole area, and the individualized difference is obvious. The setting of the exclusive area provides exclusive space for members of all ages in the family, especially the storage of foods for mothers and children, middle-aged and elderly people.

In terms of fresh-keeping, the machine is equipped with a new “water molecule activation and preservation technology”, which activates water molecules by vibrating moisture in food, producing resonance, fission and penetration. The ability to reduce the activity of the enzyme, reduce the damage to the cell membrane, reduce the loss of juice, and solve the consumption pain point of short preservation time, thawing blood and water, and poor bagging preservation, and bring a new experience of long-term preservation.

Of course, in order to demonstrate the preservation technology of the refrigerator , the site has also carried out a special "sealing" comparison test, showing the shocking effect of Meiling's long-lasting preservation to the audience in an open and transparent environment. From the physical point of view, it is easy to Sensory observation, M fresh refrigerator, whether it is color, viscosity, smell, elasticity, blood loss rate is better than ordinary refrigerator. It is reported that this “Thousand Stores Sealing” activity will cover all the high-end stores under the Gome. Through the comparison test of food storage and sealing, it will truly show consumers the long-term preservation effect brought by the water molecule activation and preservation technology, so that the technology can be seen. Let the freshness be visible.

In addition, the reporter also learned that since April 12, Meiling this M fresh 639WUP9BA double-door refrigerator will be officially sold in more than 1,000 stores under the Gome line, online Gome online simultaneous sale, priced at 14,999 yuan. During the first sales period, consumers will receive the Meiling wall-breaking machine when they purchase the refrigerator, and enjoy the high-end service promise of “unsatisfactory fresh-keeping for half a year, unconditional return”.

Strong combination of strength, detonation high season card position war

All along, Meiling has been committed to the "three products" upgrade plan for product quality, taste and brand, and reconstructs the technological innovation system and track of new home appliances. In the context of upgrading quality consumption, as a brand that leads the industry trend, Meiling has created a very attractive M fresh-keeping duplex refrigerator with its deep accumulation over the years, not only injecting new vitality into the high-end consumer market, but also for consumption. Providing a higher level of quality of life, China has opened up new growth channels in the world's refrigerator industry from catching up, leading to leading.

Hand in hand with Gome, it is precisely because Meiling has taken an important position in its "domestic industry leading home appliance retail channel", its promotion ability in the high-end market is obvious to all. This in-depth strategic cooperation is undoubtedly a strong alliance, complementary advantages, the most suitable products in the most appropriate channels, leveraging the powerful channels of Gome to release more competitive advantages.

Mr. Wu Dinggang, President of Meiling, said: M fresh penthouse is just the first round of weapons that Meiling has fought in the high-end market. In the future, Meiling will continue to accelerate the implementation of the “three products promotion” action, adhere to independent innovation, enhance the first-class manufacturing level, and seize the commanding heights of the high-end home appliance market. In the future, let us look forward to Meiling to bring more surprises to the entire industry, users!

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