Dilemma LED lighting is a new territory or a big chicken
Since last year, the domestic LED market has suddenly been extremely optimistic. The process of mergers and acquisitions at home and abroad has accelerated the integration of upstream and downstream enterprises. State-owned capital and private capital have also entered, and there has been a boom in industrial investment. Traditional lighting companies are even more optimistic about this unexplored treasure land, and all kinds of LED lighting products flood the market.
However, when reporters went to the lighting exhibition this year, it was obvious that the attitudes of the major lighting giants to LEDs converge much more than last year, and more of them turned the direction of propaganda back to energy-saving lamps. “Last year, our focus was on LEDs, because LED light sources are more energy-efficient according to national policies and future developments. So last year we were led by LED light sources. We switched over this year, and there are still many LEDs. Mature things, we also want to tell consumers the advantages of LED and the current shortcomings of LED, so at present our focus is still led by energy-saving light sources." NVC Lighting Home Department Director said in an interview with Sina reporter.
From the previous rush to the current dilemma, such a big change shows that lighting companies have realized through their own practice that the LED market is not a good bone.
The Reason: technology is not mature enough confusion in the market as a whole
According to the sampling results of domestic LED lighting last year, the luminous efficiency of domestic LEDs is lower than that of energy-saving lamps, and the color rendering is poor. Since the chip accounts for a high proportion of the cost of LED products, China's lighting-grade high-end LED chips mainly rely on imports, and the price is relatively expensive. The price of LED lighting products with the same illumination brightness is high, so the price-performance ratio is relatively mature. The energy-saving lamps are not very attractive to ordinary consumers.
The threshold of the LED lighting industry itself is very low. At present, there are 1950 LED packaging companies in China, and any enterprise can do it. To be an exhibition hall, rent a small factory, hire several workers, and buy accessories is a LED factory. Therefore, the phenomenon of fish-eye mixing in the market is serious. Many LED energy-saving lamps even promise consumers 100,000 hours of lighting time, but according to industry insiders, it is very good to have two or three thousand hours of real packaging technology. It is impossible to achieve 100,000 hours of lighting time. . Most of the LEDs currently circulating in the market are below 50 lumens per watt, which is lower than the number of energy-saving lamps, and the main advantages of the LED itself are lost.
For the terminal without the core competitiveness of technology, the price can not be reduced; facing the market and facing the serious impact of the industry's subprime. Such a back-to-back enemy has led to the failure of the traditional giants to gain a leading position in the LED start.
It is still time for the new starting line LED to become the mainstream of the lighting industry.
It is understood that the 2012-2014 global incandescent lamp ban will be implemented in order, so that incandescent lamps will gradually disappear in the market after 2012. Some insiders expect that LED will enter the lives of the people in an explosive manner about three years later. “The industry is also constantly reshuffled, so that customers can purchase rigs from the original six or seven years ago without knowing LED products. In the future, some patents may expire with foreign brands. After the price comes down, I believe that More people in the public can accept such products.†The head of Toshiba Lighting Shanghai is also optimistic about the development of LED in the next few years.
However, it is an indisputable fact that the industry is experiencing bottlenecks in the golden period. I can get a good cake by rushing out of the bottleneck, and throwing it away is a pity that is a pity and a tasteless taste. Zhang Renyu, vice president of Simon Electric (China) Co., Ltd. said: "LEDs may bring more new starting points to enterprises. Maybe you used to do traditional lighting, you have an advantage in traditional lighting, but enter new When the technology platform LED, in fact, every enterprise is the same, no one has more advantages than anyone. What is the next advantage? It is all lighting companies in a new starting point, what kind of mentality, what kind of use The way to face."
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