Guzhen lighting companies will have a way out of the brand (Figure)

If you want to ask, what is the company's decision to win the future? I believe that almost 100% of people will answer: Only by doing brand can we set the future; if we ask again, what kind of road should the company take in the future? Believe the answer is still: take the brand road. No one would doubt that branding is the way out for the future of the company.

However, in today's ancient towns, more than 5,700 large and small lighting and lighting companies, how much can really be called the brand? How many brands are crumbling on the road of rapid growth in the industry? If in another three or five years, how many brands will be able to laugh at the market? This is a serious issue facing the Chinese lanterns and most of the lamps and lanterns enterprises.

Ancient town enterprises face severe challenges

Yao Xiaohong, the president of Xingbang Industry and the editor-in-chief of Guzhen Lighting, pointed out that there are currently more than 5,700 lighting enterprises in Guzhen, which is six or seven times higher than in 2002. The Guzhen Lighting Industry Cluster has created a good business environment for the ancient towns and surrounding enterprises. The resources at home and abroad are concentrated here for the enjoyment of ancient town enterprises. This is an advantage that companies in other regions do not have. The convergence of information flow, capital flow, and logistics has greatly increased the attention of the outside world to ancient town enterprises. However, in the stage of industrial upgrading, Guzhen enterprises are also facing tremendous pressure: the phenomenon of corporate follow-up is still very serious, product homogeneity is serious, brand differentiation is not obvious, and the brand awareness of enterprises is not strong. Many enterprises are still sitting in the store. The guest came to the door and was completely passively sold. The rapid rise of enterprises in Foshan, Huizhou, Dongguan and even the Yangtze River Delta has caused greater impact and survival pressure on the lamps and lanterns enterprises.

The lighting and lighting industry has gradually entered the stage of shuffling, and the ancient town enterprises are facing severe challenges.




Individual companies need to upgrade

What did the enterprises in the old town rely on to make money?


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