Haila Kai Diversified Strategic Mainland Business Division
Recently, at the Shanghai LED Lighting Exhibition, Hella held a new product launch conference at the Pudong International Exhibition Center, and also celebrated the establishment of the Haila Group's green, environmentally friendly and energy-saving non-automotive lighting division in Shanghai. It will become a highlight of Hella's global LED lighting business.
Hella has a history of manufacturing automotive lighting for over a hundred years and has maintained a leading position in a number of technological fields, with its own independent R&D and production centers in all regions of the world. Since 2008, Hella has been involved in non-automotive business and is committed to a green, energy-saving, environmentally friendly and low-carbon modern lifestyle. In 2009, Hella created the world's first full-LED automotive headlights.
Combining years of experience in the development of automotive luminaires, such as the lighting calculation technology of automotive smart headlights, HELLA has developed a lens group that can be directly mounted on each LED illuminating element, which can meet various complexities through flexible combination. Use and achieve precise lighting effects. At present, HELLA LED road lighting products have achieved great success in Europe, and tens of thousands of LED street lights have been lit up in European cities.
Mr. Xia Wei, Director of Hella's non-automobile business, pointed out in the report that Hella's green environmental protection and energy-saving innovative road lighting products are mainly divided into four series, including LEDSquare “Urban†series, LEDPark “Ruiyuan†series, LEDCase “Magic Box†series. And LED modules. Depending on the product design and application range, HELLA LED lighting products will be widely used in residential lighting, public facilities, parking lots, enterprise plants, highways and tunnels for lighting solutions with high lighting requirements and complex conditions.
It is worth mentioning that the above products integrate HELLA's high-power LED drive technology for LED automotive lighting. Compared with traditional light sources, Hella's LED lighting product series can reduce energy consumption by more than 70%, with an average life time of 60,000 hours; and guarantees 15 years of spare parts supply.
In addition to the EcoStreetline environmentally-friendly and innovative road lighting products, Hella's non-automotive products division is also dedicated to other LED lighting series such as LED airport signal lights and LED indoor lighting.
The Hella business also has a long history in China, dating back 30 years. By the end of last year, Hella China's operating income exceeded RMB 4 billion, and it has eight wholly-owned, joint ventures in China, distributed across the country. Mr. Buchheim, CEO of China Hella Lighting and Vice President of Sales and Marketing in Asia Pacific, said that the Hella Automotive Lighting R&D and production base in Changchun and the automotive electronics R&D and production base in Shanghai are both in the lighting industry and the electronics industry. The strength of the competitors.
Speaking of Hella's expectations for non-auto business, Dr. Ollig, Managing Director of Hella China, said that this new business unit will adhere to the consistent tradition of Hella's century-old automotive lighting manufacturing and is committed to green, energy-saving and low-carbon modern life. Ways; "The rich resources we have accumulated in the automotive lighting business for over 100 years will be an important capital for us to promote the success of non-automotive LED lamps."
About Hella Group
The Hella Group is an international family business group with more than 70 branches and more than 23,000 employees in more than 30 countries. The Hella Group achieved sales of nearly 3.3 billion euros in the last fiscal year and is listed among the top 50 automotive suppliers in the world and the top 100 industrial groups in Germany.
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