High cost hinders OLED development
When everyone focused on the 3D display field, the OLED market became active again. According to research firm DisplaySearch, the global OLED industry's output value in 2009 was 826 million US dollars, an increase of 35% over 2008. However, the biggest problem in the development of the OLED industry - large investment, small output, can not be ignored.
So far, the technology has only made a difference in the small electronic device market such as mobile phones and digital media players, but its application on TV has not been successful because of its low yield. Take Sony as an example. In 2007, Sony took the lead in launching 11-inch OLED TVs around the world. However, since it has not found a solution to reduce costs, Sony has gradually slowed down the pace of research and development in recent years, and finally announced that it will stop producing and selling OLED TVs. Some experts believe that the current market for small and medium-sized panel displays such as mobile phones will still be dominated by LCD. If OLED panels cannot reduce costs and increase service life, they will not be able to occupy a place in the small and medium-sized panel market.
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