Ice washing industry faces three major opportunities Suning plus code smart refrigerator layout
In recent years, under the tide of quality consumption upgrade, refrigerator washing machines are welcoming new industry opportunities from the aspects of intelligent materialization, segmentation and customization. In particular, the rapid rise of artificial intelligence technology has brought about tremendous changes to the traditional home appliance industry such as refrigerator washing machines, and intelligent ice-washing products have begun to enter a concentrated outbreak period . According to the statistics of Zhongyikang, the sales penetration rate of the smart refrigerator market in 2017 is 13%. It is expected that the penetration rate of smart refrigerators will reach 38% in 2020. Many home appliance brands and channel vendors are also increasing their efforts to explore the intelligentization of refrigerators. road.
Suning plus code smart refrigerator layout
On April 9th, Suning Tesco held the “2018 Suning Tesco Refrigerator Washing Machine Summit†in Nanjing. At the press conference, Suning launched a new smart refrigerator ecosystem Su-life, which opened up the whole industry chain resources such as PP video, PP sports, Suning Finance, Suning Fresh, Suning Supermarket and Suning Store in the content service. And firstly joined the Family Health Center to customize a healthy eating plan for each family member through real-time physical testing.
2018 Suning Tesco Refrigerator Washing Machine Summit
Fan Zhijun, vice president of Suning Retail Group, said that Su-life, a new smart refrigerator ecosystem launched by Suning, will be able to open up the upstream and downstream chains of refrigerator food management, focusing on improving the user experience of smart refrigerators. At the same time, he also emphasized: Compared with other smart refrigerators on the market, different modules belong to different service providers, users need to register the use of multiple members during the use process, Suning smart refrigerator ecosystem Su-life provides PP video, PP sports, Suning Finance, Suning Fresh, Suning Supermarket, Suning store six modules only need to register a member, you can use all the above content services.
In addition, it is worth mentioning that Suning also carried its small biu smart speaker to the smart large-screen refrigerator. Suning said that by simply calling out "small biu", you can place an order at Suning Store and deliver it quickly within an hour.
Xu Zhong, president of Suning Tesco Ice Washing Co., interacted with the smart refrigerator equipped with small biu intelligent audio at the press conference
In fact, according to the reporter's understanding, as early as 2015, Suning joined hands with Bollenberg to promote the Internet smart large-screen refrigerator and open the smart refrigerator for the first year. In 2016, Suning took the lead in cooperating with many brands to establish a smart refrigerator alliance in the industry, fully equipped with Suning Smart APP. In 2017, dozens of smart refrigerator products in the alliance entered the market. In 2018, Suning smart refrigerator sales accounted for up to 35.1%.
Personalized demand becomes a new breakthrough
Jia Dongsheng, general manager of Beijing Zhongyikang Times Market Research Co., Ltd. pointed out that the current ice-washing market has a high overall penetration rate, and the market increase is more from the immediate upgrading of consumers. “It’s not bad to change to on-demand renewalâ€.
At the same time, healthy home appliances have become a hot market segment in recent years. Liu Ting, dean of the China Household Electrical Appliances Research Institute, said: "Under the new consumption situation, health has gradually become one of the core factors affecting consumer purchase." Based on this, Suning United Home Appliances Institute released the first enterprise alliance-level "refrigerator" Washing Machine Health Standards, Refrigerator Washing Machine Health + Alliance Launch, which will lead the upgrade of ice washing market preservation, washing, sterilization, energy saving, mute and other products.
Refrigerator Washing Machine Health + Alliance Launch
In addition to healthy home appliances, personalized home appliances are also sought after by consumers. Fan Zhijun said at the press conference: "The competition in the home appliance market has become fierce. It has already become the norm. How to meet the individual needs will become a new breakthrough." In the field of home appliances, Suning opened 600 million members to consume big data for brand owners, using C2B to reverse The custom mode brings the supply and demand distance closer.
In fact, since 2016, Suning has combined with Haier, Midea and other brands C2B to customize the strong IP products such as Hello Kitty series, Marvel series, Disney series custom refrigerators. In 2018, it was a big football year. The reporter was informed that this year, Suning will rely on sports industry resources, and join hands with strategic partners such as Becker and Hisense to jointly launch refrigerator washing machines such as Barcelona custom models, Inter Milan custom models, and Hisense World Cup custom models.
Not only that, according to the reporter, in terms of customization, Suning will also dig deep into the needs of consumers, and create custom-made products such as three-cylinder washing machine, air washing, custom ice bar and so on.
　　 Ice washing industry faces three major opportunities
Since the sale of refrigerator washing machines in Suning Channel in 1999, ice washing products have become the most important category of Suning channels. It is worth mentioning that, according to Suning, at the end of 2017 and the beginning of 2018, Suning has achieved sales of 200 million units of refrigerator washing machines.
Suning refrigerator washing machine sales broke 100 million units
Looking forward to the future development prospects of the ice washing industry, Fan Zhijun said, “The whole market of refrigerator washing machines in 2018 is at a nearing point, the consumption scene segmentation and the Internet of Things opportunities, consumers have boosted the personalized demand for refrigerator washing machines. This will be the stage where the ice-washing industry enters a period of rapid growth and a major outbreak, and the ice-washing industry can be expected in the future."
At the same time, Jia Dongsheng also said that the growth of retail sales of ice-washed products in 2017 was greater than the growth of retail sales, and high-end products became the main force of growth, which also confirmed that the ice-washing industry is advancing along the quality upgrade route. Looking into the future, driven by quality upgrades, ice washing will maintain its growth momentum in 2018.
In the view of Xu Zhong, the president of Suning Tesco Ice Washing Company, the current ice washing industry faces three major opportunities: the accelerated upgrade of intelligent interconnection, the entry into the era of scene segmentation, and the tightening of personalized consumer demand. "In 2018, the ice-washing industry entered the era of scene segmentation, and the refrigerator washing machine ushered in 'three-turns': intelligent materialization, functional scenes and personalized customization." He believes that the current smart refrigerators face high prices and similar functions. The weak human-computer interaction and the lack of interconnected devices, and the intelligent materialization will bring the industry development opportunities - intelligent refrigerator upgrades (specifically in the new hardware, new content, new systems, new interactions). (Yin Limei)
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