Intel creates immersive car entertainment VR / AR into the windows and dashboard
Intel is embarking on the provision of the processors, sensors and algorithms needed for driverless vehicles so that they can provide passengers with convenience and security. However, the tech giant also saw business opportunities in on-board services and gathered a large amount of data that will be generated by autonomous travel.
Chief Executive Officer Brian Krzanich said in a recent Forbes interview: "There are many technologies in cars. They have always been developing through the cloud. We see it as the ecosystem we are about to build. It is not just a processor, but it is more like It is a silicon wafer."
The past year shows that Intel has focused on helping automotive manufacturers turn their products into robotic drivers. It has formed alliances with BMW and Delphi, and has also formed chip partnerships with self-driving car leader Waymo. In addition, in order to increase its position as a top automotive technology supplier, Intel acquired Mobileye, a computer vision company, for more than $15 billion this year. It even cooperates with Warner Bros. to receive future passengers through video streaming and augmented reality windows.
The pace of activities is still accelerating, because the auto market is expected to be very large and cannot be ignored. Intel expects the "passenger economy" income of self-driving cars this year to reach 800 billion U.S. dollars by 2035 and to 7 trillion U.S. dollars by 2050.
In addition to the fare and in-car service revenue, Krzanich also saw a simple “secondary†business because a large number of connected vehicles with advanced visual systems will create a series of data.
He said: "Almost every city in the world will spend millions of dollars to get people to go out and draw all the pit maps so that pits can be patched every spring. Self-driving cars can be free to collect these data and then use them at a low cost. More prices will be returned to the city."
“The road signs turned upside down or... What about their real-time data on the streets? Where do they need to be repaired? What was broken last night? Which street lights did not shine at night? The city is now paying for these problems. We have Ability to provide better and more real-time information. "
With the ability to constantly share traffic and update HD maps on the data platform, self-driving cars can also provide more popular services. Krzanich said: "We can tell the user how many cars are waiting in line at Starbucks or McDonald's before they reach their destination.
"When you start thinking about this problem, when you start thinking differently, there will be countless or infinite business opportunities."
In addition to a number of automotive partners, Intel is building its own fleet of 100 autopilot tests to improve its computing and sensing systems and test future services. One of these models is the Autopilot Entertainment Experience prototype developed in partnership with Warner Bros., which integrates virtual and augmented reality technology into the windows and dashboards, plus video streaming to create immersive car entertainment.
Not every driver would want to take a virtual bat ride through Gotham City. This system offered an option last week, but there is no doubt that on-board VR will become an advertising system.
Thomas Gewecke, chief digital officer and executive vice president of strategic and business development at Warner Bros., said last week at the Automobility LA Technology Conference in Los Angeles that, like Intel, entertainment companies see great potential in the driverless car space.
"Think of the huge number of cars on the roads of today's world and the amount of time people spend on driving. We think that the emergence of self-driving cars largely represents the potential expansion of available playtime. We have been concerned about this for a long time."
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