Interview with entrepreneurial advisor Steve Hoffman: An Innovation Lesson in Silicon Valley

【World Wide Web Reporter Zhang Zhiying】 If you wear a helmet today, you can experience the day's "Silicon Brain" - you will be implanted with innovative genes that are not afraid of failure and are as artistic and crazy as Jobs. Will you start a business?

Steve Hoffman is a highly sought-after entrepreneurial tutor in the world. In China, entrepreneurs are scrambling for the opportunity to talk with him and ask him for a way out of entrepreneurship. In South Korea, Austria, Singapore, Belgium and Japan, he established a good strategic partnership with the local government and entrepreneurial organizations. He founded Founder Space and was named by Forbes as the top 10 incubators in Silicon Valley. In "Forbes"'s "Seven Oversea Leaders Can't Miss Silicon Valley Leadership Accelerator" report, there are 11 rigorous conditions listed in this book. There is only one in this article: Founder Space.

Entrepreneurship is only part of his legendary story. Hoffman once produced television programs in Hollywood, founded mobile entertainment companies, interactive media companies, and software development companies. He has done game design and animation in Japan. He has written books, has done business, filmed films, and has been legendary throughout his life. color.

"I am very excited. If I see something very interesting, I will implement it." At first, Hoffman saw an interesting idea and left Hollywood to jump into a startup train. “I'm coming to China now is a brand new journey of learning. I love learning everything about China. I like to try it all, which makes me a good teacher and innovator.”

After a few busy chats, the author deeply felt that Hoffman was active, smart, full of energy and passion, and full of curiosity. There was no sense of distance to get along with him. At the same time, he is absolutely impressive. If you have the opportunity to talk to him, you will find that the dialogue is full of bright spots and always leads you to see ways of thinking beyond the rules of thumb.

Hoffman was the first adventurer to bring the experience of Silicon Valley to China. He visited China this time and accepted an exclusive interview with Global Network Technology. He spoke freely about today’s shared cycling, VR industry, entrepreneurial ecology and culture in Beijing and Silicon Valley, and put forward many forward-looking ideas. Let us come together to recognize this prescient, intelligent, godfather of Silicon Valley.

How does he predict the future? What makes him have a different level of thinking, making him one of the smartest people today? Hoffman will share his innovative ideas with Netizens. We also have the pleasure of seeing a Silicon Valley innovation course that entrepreneurs must take.

Successful entrepreneurs are full of curiosity and expertise is not conducive to entrepreneurship

Many of Silicon Valley's ghosts can be described as quirky. In Hoffman's view, many top entrepreneurs are always interested in something weird. Tesla CEO Musk leads many amazing things. He dreams of space travel, landing Mars, and creating artificial intelligence robots.

"He is crazy and wants to go where no one can go," Hoffman said. In fact, many Silicon Valley entrepreneurs are both strange and crazy, like Steve Jobs's quirk is "fruit control," he believes that eating fruit Can open the mind to inspire people, but Jobs is undoubtedly a genius who integrates design, technology, business, and other fields. These entrepreneurs are different and even innovative, while possessing wild and creative thinking and creativity.

“Great entrepreneurs are often a group of curious people. The enthusiasm to explore new things drives them, so innovation and breakthrough always go with them.” Hoffman talked with a lot of successful entrepreneurs and discovered that these people think about things in front of them and often ask themselves many questions: "Is this true?" and "Is there any other way?" Some people are naturally curious and you cannot stop them from asking questions.

This reminds me that John E. Smee, President of Qualcomm 5G Technologies, mentioned in previous interviews with Global Internet Thinker Home that as a scientist who won more than fifty U.S. patents, the key to his own success was It is "whimsical."

If not natural, one's curiosity can be cultivated? In Hoffman's opinion, it really can be developed through the day. The method is: "Let your behavior behave like a curious person, train yourself to ask questions continuously and ask difficult questions. Otherwise, let dreams drive you. For example, if you want to build a successful business, this will become yours. Motivation. You will find more information for this purpose, and obtain many different sources of information. Then you have to ask very deep questions, deeper than anyone else. Finally, you will find that this will give you different areas."

Talk to the smartest people to open up ideas for themselves

Innovation is a way of thinking and there are traces. Hoffman believes that entrepreneurs need to understand: What are you setting up? It is something that has not yet appeared in this world, so you must understand everything. School education has sometimes narrowed the development of people, allowing people to learn only for examinations, and making the country's talents become professionals specializing in business, engineering, and finance. Although focusing is important, it is unfavorable for those who want to start a business.

As a business mentor, books have become an indispensable window of the world for Hoffman in order to broaden his field and perspective. He reads a new book as much as possible every week. What he is currently reading is "Chinese History." Other topics, such as Hemingway and human biology, are also sources of Huffman's ideas and inspiration. He said: "I try to read as much as I can. If you really want to innovate, you must read more and let you have a bit of a head."

“You need to understand history, know how the world has been innovative for thousands of years, and become familiar with government, politics, and the media, read great novels, go to the brains of gifted writers, and see how these geniuses think and do things,” said Huff. Man pointed out: "The arts, design, psychology, business, and other professional fields are the places where no one has done and where innovation has taken place. From here, we have only gone where others have not been. ."

Faced with the ever-changing Internet market, Hoffman, who is in the venture capital industry, has two secrets of thinking about staying active: On the one hand, through different books to expand the field, for his own future to create innovative ideas storage room. On the other hand, in order to grasp the market trend and predict the future, you must read important sources including reports, blogs, social media, and listen to what these people with important influence talk about.

In addition, "go to talk with the smartest people you know, exchange ideas with them, and hear what they have insights that others don't have. I spend 70% of my time travelling in countries with very smart entrepreneurs." , venture capital, professors, policy makers talk, so I have various sources to provide my different ideas, which helped me grasp the future direction of the market,” Hoffman continued, “I speak very smart, because a lot of smart People give me information and let me know where the future is.".

Huffman emphasized that in an era of overloaded information, we must continue to raise questions. This is an important key to bring out judgment. Instead of paying the bills, we should keep thinking: Is this true? Does this really happen? “

There were two areas where I predicted that it would happen later and now it seems to have come true. One is for the VR field. I predict that in its current form, there is still a long way to go. Another virtual currency, I said it needs government support, otherwise it will take longer. "There is no VR company in Huffman's investment project. He said that although his own arguments for VR are commonplace nowadays, people did not think so many years ago."

Huffman said: "In the era of information explosion, everyone sounds right, so you must ask the question: If this is true, what will happen? What will stop this from happening? I will Will not use this product? You have to keep asking questions, although your conclusions will not be correct, but always ask the most difficult questions and look for answers."

Train your way of thinking: Make work fun and fun

To maintain a steady flow of creativity, Hoffman encouraged Chinese entrepreneurs to learn to relax. He found that Chinese entrepreneurs often work around the clock and work non-stop. Some people are overworked and cause physical and mental fatigue. When pressure builds up on them, people cannot express their ideas freely.

“You must train yourself to make your work interesting and happy. Travel vacation is not the key to relaxation. If you don’t change your mind, even if you are lying on the beach and constantly wondering if my company is working, you are still under pressure. If thinking changes, even if you work, you are on vacation every day." For Hoffman, his job is fun. Although his own work pace was quite tight, when he was on a business trip in Qingdao, he used a short half-day to admire buildings, museums, and the beach. All this always made him feel interesting.

Hoffman reminds entrepreneurs to constantly ask themselves: "I haven't worked on the right questions?" The key is not how long it takes or how hard it is to work. If you work on the wrong problem, you will never make progress, or make only a little progress. Therefore, it is absolutely necessary to find out the right problems and work hard on the correct ones to bring about a direct breakthrough.

Entrepreneurial enthusiasm is still burning in the land of China. Entrepreneurs wait for the opportunity to wait for the opportunity to change the world. They believe that one day the stars will become a star. It is for Hoffman to visit China from Silicon Valley. His dream is to bring entrepreneurialism to all entrepreneurs because he himself has experienced the lessons of tragic failure and he has come back. Now he hopes to inject the innovation culture of Silicon Valley into the soil of China's entrepreneurship.

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