Deutsche Bank analyst Chris Whitmore pointed out in a research report on Monday that the introduction of the iPhone 4S will help Apple increase its gross profit margin. The component cost of the new handset is less than 30% of the handset price. .
Whitmore estimates that the component costs for the 16GB and 32GB versions of the iPhone 4S are $170 and $220, respectively. Apple's new 8GB version of the iPhone 4 component costs about $140. Whitmore said in the report: "This shows that the iPhone 4S's gross margin for manufacturing is 71% to 73%, which is much higher than the 38% of the iPod Touch. In the coming quarters, this will help Apple obtain attractive Profit rate."
In addition, the iPhone also received high subsidies from operators. The subsidy for the 16GB version of the iPhone 4S is about $450, while the iPhone's main competitors often receive less than $350 in operator subsidies.
With carrier subsidy, the price of the Apple iPhone 4GB 16GB version is only US$199 when the user signs a two-year use agreement. This price is similar to other 3G smart phones, but lower than some 4G smart phones, such as the Samsung Galaxy S II with a contract price of 229 US dollars and the HTC Thunderbolt with a contract price of 249 US dollars.
Whitmore said: "We expect users will choose the iPhone after calculations. Users who do not like computing will also be attracted by the iPhone 4S's previous purchase price."
iPhone 4S began accepting bookings from Friday. AT&T announced that in the first 12 hours of its opening schedule, the iPhone 4S will have sold 200,000 units. This makes the iPhone 4S the most successful iPhone in the AT&T release phase. As of the US local time last Saturday morning, the first batch of iPhone 4S inventory has been exhausted. Users who subsequently subscribed to the iPhone 4S stated that it would take 1 to 2 weeks to receive this phone.
Whitmore believes that the iPhone 4S will remain the "golden standard" for smartphones and help Apple gain a large share of the smartphone market. Deutsche Bank reiterated its "buy" rating on Apple shares and its target price of $530.
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