iStaging cooperates with Alibaba VR Maker + Tmall platform to achieve VR
iStaging cooperates with Alibaba, VR Maker + Tmall platform to realize the digitalization of physical stores in virtual reality. iStaging is working with Chinese e-commerce giant Alibaba to integrate their VR Maker with Alibaba's Tmall platform. (VR Maker, a space capture solution that enables smartphone users to create immersive virtual travel quickly and easily.)
VR Maker allows Tmall sellers to digitize physical stores in virtual reality. Then, upload their VR content in Tmall and sync Tmall's VR content and search results based on their physical store location and distance. Mr. Cai Mingqi, Marketing Director of iStaging, explained how iStaging VR Maker integrates platforms to build a virtual and realistic bridge.
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ARC: iStaging was originally a tool to help real estate companies and furniture manufacturers to showcase. Is it going to push this tool to more areas or focus more on the real estate segment?
Cai Mingqi: In the future, in addition to strengthening the user experience and application functions for real estate companies and furniture manufacturers, it will also cooperate with e-commerce platform and other types of platforms such as O2O to provide system integration and service supply, and cooperate with our partners to build VR. /AR's exclusive supply chain and ecosystem, including how to integrate existing resources in real estate and furniture over the past few years to create a new consumption model.
ARC: Working with Ali will integrate organic and many e-commerce services. What is the core service provided by iStaging for e-commerce? What are the pain points to solve?
Cai Mingqi: What is brought to e-commerce is actually service upgrade and content upgrade. In addition to providing self-portrait VR for self-portrait VR to create virtual to store shopping experience, there are cloud solutions including ring objects. The program turns the product into an interactive 360-degree viewing mode. With AR, the number of AR objects that consumers put in their own homes is also our best.
ARC: At present, in the domestic situation, the large-scale commercial scene, multi-point panoramic shooting is still completed by professional teams and equipment. What is the difference between the mainstream services provided by the market and iStaging?
Cai Mingqi: The solution we provide is to use the user's mobile phone with the small accessories that we donate to members, and we can quickly produce results with up to 8K resolution. Compared with the panoramic cameras that are common in the market today, it is expensive to achieve the same effect. The low-cost solution can't produce good results. The service provided by iStaging hopes to give customers the highest quality at a cost of 1/10 and 10 times.
ARC: Under the requirements of large scenes, high pixel and other technical indicators, will mobile phone shooting just become a channel or tool for individual users to try to experience the panorama?
Cai Mingqi: Our algorithm has multinational patents overseas, so it can achieve very good results for large scenes, indoor spaces, etc. Customers do not need to modify the shooting effect by themselves. As mentioned above, as an indoor space solution, the effect of 8K resolution is currently satisfied by customers and higher than many panoramic cameras sold in the market, and the panoramic view of mobile phones will inevitably become the future trend. In addition to video and photos, many people have begun to use the panoramic camera to record their lives. I believe that the hardware giants have already seen such a trend, and soon they will see a variety of different built-in panoramic camera phones.
ARC: Istaging and Ali also want to be a tool-based, platform-based product? How to look at the model and prospects of similar platforms such as the domestic 720 cloud?
Cai Mingqi: There are many different types of solutions for iStaging. There are three reasons why customers choose iStaging for the biggest reason. Our technology and technology depth is currently the world leader. Any black technology application can be tried by our customers, and we According to the feedback from customers, we will adjust the function to keep customers in the lead.
In addition, our integration ability among multiple customers is also trustworthy, including design, decoration, real estate, e-commerce, etc. In addition to providing tools, we also strive to create an ecosystem, so that the cooperation between customers can achieve multi-party win-win. possibility.
Finally, our data analysis capabilities, including AR/VR's special data analysis, allow customers to get more in-depth information besides common data analysis reports, including adjusting production lines, correcting marketing strategies, etc. Customer feedback is very Part of the value.
iStaging itself is not just a tool developer. Based on the secondary development and direct application customers on our bottom layer, after collecting these data, our value is also reflected. At a certain level, iStaging is not just a content platform. It is a data platform. At present, there are many emerging panoramic display platforms in China, but it can be seen that under the same service content, a hundred schools of thought will begin to encounter how to highlight their own characteristics. This is the existing platform that needs to be considered.
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