Li Man Tie: LED industry is very large growth

Today, we are fortunate to have the honored guests to be Mr. Li Man Tie, Chairman of Lehman Optoelectronics, the first LED listed company in Shenzhen. Welcome to Mr. Li!

Hexun: First of all, we would like to ask Mr. Li, who has recently arrived at the time of publication of annual reports by many listed companies. Lehman also announced a performance bulletin and announced the overall situation of last year. The turnover increased by more than 20%, but We have seen a drop in net profit, a decline of more than 10%. What are the reasons for this?

Li Man Tie: We have announced the performance of the Express, the current performance of our company should be said with the LED industry is basically the same environment, in the second half of 2010, the LED industry has entered a large investment period, making in 2011 In the second half of the year, a lot of production capacity was released, resulting in a certain surplus of production capacity and competition was fierce. At the same time, due to the influence of international and domestic situations, it also caused certain influence factors on performance. Of course, there are other factors, such as the increase in the price of bulk raw materials, the increase in labor costs, and so on. It should be said that the manufacturing environment is large, the second is the micro-environment of the optoelectronic industry, and the third is the world and the country. The environment, these several factors formed such a performance for a high-tech company such as Lehman.

Hexun.com: Lehman is also listed on the GEM. All the most concerned about the investors of the company's GEM is its high growth and innovation. Now that the profit rate is declining, will it be to our stock price or investors? Cause some impact?

Li Man Tie: In the past year, affected by the impact of comprehensive regulation, the impact of the overseas US debt crisis and the European debt crisis, Lehman had 50% of exports. These factors have caused a certain impact on the performance of the company. The LED industry as a new industry, The future still has very large room for growth. We are also very confident to find a high-tech and differentiated road in this industry chain, which belongs to Lehman's unique technological advantages. In the future, we are confident that we will get very good returns for investors. .

Hexun.com: Investors in the stock market are the future of investment companies. Our programs are also discovering the investment value of listed companies. Can you give a few reasons why we think investors should invest in Lehman Optronics?

Li Mantie: Lehman Optoelectronics is in the emerging industry encouraged by the state, energy-saving and environmental protection industry—LED industry. This industry conforms to the trend of the world, meets the macro strategy of our country and has very large room for growth.

Secondly, as a listed company in the LED industry, Lehman currently covers the middle and lower reaches of this industry chain. Our three businesses include LED high-end packaging, LED display, and LED lighting. The three product lines should say that in the future, they will be able to enjoy market opportunities in the market and also be able to enjoy some opportunities brought by national policy support.

Third, the transformation of Lehman Optoelectronics and other business models, including its cooperation with China Super League, uses LED display screens as a carrier for digital advertising. This model of cooperation with China Ultra will also bring some very good revenue to the company. This aspect should be an important reason why some investors are optimistic about Lehman.

Hexun: You just talked about Lehman as the leading LED company in China. In the future, this industry will have an outbreak period and will also enjoy some opportunities for this outbreak period. When do you think this industry can break out?

Li Man Tie: In this industry, the invention of LED first invented the red LED from the 1960s, the yellow LED in the 1970s, the green LED in the 1980s, and the blue LED in the 1990s, followed by white. LED, with the white before entering the era of lighting, with red, green and blue into the era of full-color display. A very large area is the full-color display field. Full-color display has been starting from more than 10 years. This field is relatively mature at present and the current application area should be very wide. Therefore, a full-color display will have a relatively good growth every year, and the full-color display area includes indoor and outdoor large-size displays.

The outbreak of this industry that you just mentioned is mainly the outbreak of the LED lighting industry. I think that according to the current forecast, this industry is still optimistic. Optimism comes from several aspects:

First, the decline in LED-related costs. Since the first listed company in this industry, there are now nearly a dozen companies listed. The capital market gives this industry a very big push, allowing these listed companies to have a very large-scale R&D capability and a large-scale manufacturing capacity. , making the cost further decline.

Second, the country’s macroeconomic policies, including subsidies from the Ministry of Finance, and the promotion of mandatory LED products by some local governments for lighting transformation and new lighting projects, will effectively promote the popularity of LED products.

In the past, LED semiconductor lighting broke out with two major obstacles: the first is price, and the second is technology. As technology continues to improve, prices are declining with the increase in scale; at the same time, technological advances can also lead to a drop in prices, which means that the number of lumens generated by the unit in the past has increased, and the number of lighting products that can be used will decrease accordingly. The price will also drop. I personally think that in the next one to two years, LED semiconductor lighting products will have a relatively good share in this market. Of course, this process is gradual, and it is really necessary to enter the family's family, but also need three to In five years, but in some large-scale lighting projects, the working hours are relatively long, and in some areas where energy-saving requirements are relatively high. For example, underground parking lots, government office buildings, office buildings, 24-hour convenience stores, hotel and restaurant nodes that require very obvious areas will be the first to gain popularity. This possibility is even stronger. We are looking forward to the outbreak of our industry and we are working hard.

Hexun: You just said that this industry may have a relatively large increase in market share in one or two years. What do you think is likely to be a certain extent?

Li Mantie: For example, the current market share is probably within 3%, and it will probably be 15% in the next one or two years.

Hexun: You just mentioned that there are still great potentials for development in this industry, including the thrust of the national capital market and the subsidy from the Ministry of Finance. It is because the Ministry of Finance has recently issued relevant subsidies. The four types of lighting may be tendered and bid for this work. This is a very big benefit for the LED industry. What do you think this has in fact meant to Lehman Optoelectronics?

Li Man Tie: First of all, this policy support will be a positive driving force for our entire industry. The introduction of this policy has enabled multi-field end-users to further strengthen their understanding of LED energy-saving products. This realization makes it difficult for us to promote in the future.

Hexun: We also mentioned before that you just mentioned the elements of the Super League. Because of the cooperation with Super League, Lehman will have some transformation in some aspects of operations, and there will be a little bit of change to the advertising operators. Speaking of the cooperation with Super League, the announcement at that time was also questioned by investors or public opinion. They believed that the Super League "sold up" and Lehman might benefit from more than 200 million yuan. How do you see these voices from the outside world?

Li Mantie: The Super League project should be said to have received the attention of the media from the time it started in June 2011 to several months in October. It is a win-win cooperation between Lehman and Super League to carry out such project cooperation. In the Chinese Super League in 2011 in a downturn, but all the hardware level of the stadium can not meet the requirements of the AFC opinion, that is, LED stadium display digital requirements, and put into digital, LED advertising display is a lot of thousands of Million investment, and Zhongchao company's annual income is only 100 million, so the use of resources to exchange resources for both sides is a win-win outcome. The figures reported by the media are inaccurate. In fact, there are great discrepancies. If people in the industry carry out serious calculations, there will be an accurate figure.

The cooperation with Super League is also a great upgrade for our brand. Now we are very happy to tell you that the 2012 Super League season has officially started on March 10th. The opening ceremony of the first Super League is in Guizhou Province. The official opening of Guiyang City, I myself also attended the opening ceremony of the Super League. The opening ceremony was the first game between the Guizhou Renhe team and the Shandong Luneng team. From March 10th, Lehman's LED stadium screens were all equipped to 16 clubs, and they were successfully tested in the middle of the first round. , has received a wide range of fans, as well as the Football Association, Super League related aspects of very good evaluation. Lehman Optoelectronics provides LED digital displays for the Chinese Super League, providing a very good commercial foundation for the commercial operation of each club, making the total amount of advertisements on the field of the stadiums of both the Super League and the clubs several times faster. At the same time, the quality of advertisements, the dynamism of advertisements, and the eyeball attracting rate of advertisements have all been greatly improved. This has brought more commercial advertising revenues to Super League and various clubs, and has also increased the entire Chinese Super League. The hardware level of the stadium.

Hexun: This is the first Lehman's LED display into the Super League?

Li Man Tie: Into the Super League's arena, Lehman Optoelectronics had already entered the European football stadium before this, in fact Lehman's LED display participation is mainly sold to North America and Europe.

Hexun.com: The cooperation with Super League is also considered as the latest attempt in foreign countries.

Li Mantie: Yes, Lehman Optoelectronics' LED stadium display provided to the Super League is a very professional stadium display. We have obtained two patents for the design of this product, which is very suitable for use and display on the football field.

Hexun: We know that for the first time into the domestic arena, how is its advertising operation, because this is also related to your income problem?

Li Man Tie: I am not convenient to disclose details in this regard. We are talking about.

Hexun: What is the advertising operation plan for this project?

Li Man Tie: This specific detail we are talking about, once the good news will be announced.

Hexun: Another question that is also relatively sensitive is that you just said that the cooperation with Super League will cost tens of millions of dollars. Has there been any expectation that this cost will be recovered?

Li Man Tie: Currently, for the Super League, Lehman LED display investment is currently in the input period. Currently all stadium screens have been put into use. After the investment, we will continue to use commercial operations to recover it in the future. However, the time for recovery is not convenient and concrete.

Hexun.com: We believe that the cooperation with Super League will become a very successful cooperation between you and it will become Lehman's profit growth point in the future. This profit growth point is very much concerned by investors. Maybe investors also want to know what Lehman has in addition to this new profit growth point. How do you predict the growth of Lehman?

Li Man Tie: I think Super League is a bright spot in Lehman's current business. Lehman Optoelectronics and the Chinese Football Association have signed a five-year contract. We hope that Chinese football, China's ball market and Chinese Super League will be better every year. The goal will be in line with some of the top European events in the future. If we can achieve such a good result, I think our Lehman and China Super League cooperation will be even better.

Secondly, Lehman Optoelectronics currently has three businesses, LED high-end packaging, LED display, LED lighting. These three businesses are located in the middle and lower reaches of our industrial chain. The synergies of our industry chain will be further strengthened. Our LED package and LED display are two big businesses that we already have. LED lighting will be further promoted in the future. The development of LED lighting will accompany the rapid growth of the entire industry. LED display, at present, Lehman Optoelectronics is also making some good breakthroughs in some major projects. For example, in January of this year, we formally won the bid for all securities LED display projects in the new building of the Shenzhen Stock Exchange, Lehman Optoelectronics. The LED display will be fully equipped at the new building of Shenzhen Zheng Securities Exchange by the end of this year.

In the future, the world can see Lehman Optoelectronics LED displays through the Shenzhen Stock Exchange. This is something we are proud of. Lehman Optoelectronics is the first LED display company listed on the GEM of Shenzhen Stock Exchange. We use our high-tech LED display products, made in China, to equip the Shenzhen Stock Exchange with the latest and most advanced buildings equipped with this digital display. Equipment, I think it should be a promotion of a very good case made in China.

Hexun: We have noticed that many companies in the LED industry are relatively focused on doing something, such as display or lighting, or packaging, and Lehman is walking on three legs. Why do you insist on walking on three legs? These three aspects in the future What is the business plan?

Li Man Tie: In front of these three legs, one leg is in the middle, and the other two legs are in the downstream. The non-encapsulation of the LED in the middle reaches a very strong support for these two directions downstream. LED display We are able to provide very strong packaged products to provide support, making us able to achieve very good performance in many markets, including all the key components of the LED display in the Shenzhen Stock Exchange project are all independently developed by Lehman Products, so this is one of our strengths. At the same time, if the LED lighting is just an assembly and you do not have the core light-emitting device to support it, then its competitiveness, quality assurance, and cost control will all be affected. So, Lehman can have the LED package to support the development of these two big businesses well downstream, which is a good guarantee for Lehman's growth.

Hexun: Just now you mentioned that overseas markets are a very important market for Lehman Optoelectronics. Most of this overseas market is in North America and Europe. But last year we saw that the European debt crisis and the spread of the US debt crisis may have implications for Lehman. A certain influence, and in 2012 did not see very clear signs of improvement. In 2012, did Lehman have some new plans for these aspects?

Li Man Tie: In European debt and US debt (crisis), it is also just some of the important sales areas of the lightning photoelectric LED products. As I mentioned earlier, we are still further intensifying the development of these regional markets, even though the economy has not grown. However, the stock is still good, and the stock market is good. Utilizing our company's product advantages and competitive advantages to compete or cooperate with local companies in these regional markets, I believe we have the strength to gain more market share to meet The need for rapid growth of the company.

Hexun: It is precisely because of the impact of the European debt crisis, the US debt crisis, and the LED industry that there has been some excess capacity in this industry. At the end of last year, some companies also went bankrupt. Do you think these failures are normal for some enterprises in the process of transition? Didn't it lead to a timely restructuring, or to some difficulty in its own business, or was it a process of reshuffling the industry itself?

Li Man Tie: I think the three aspects mentioned by you are all important factors. The history of the LED industry is not long, and the development speed is very fast, that is, the last six or seven years, the first LED company in China. Prior to the listing, all LED companies were small and medium-sized, with the largest being hundreds of millions. To date, the largest listed companies have not exceeded 10 billion yuan. This is a new industry. In the past few years, LED companies have relatively relaxed operations relative to the environment, and the days of large-scale companies with the size of 2000 to 30 million can be relatively good. However, since the recent year, as the scale of the company has expanded and the industry has matured, the companies of 2000 and 30 million have already had a hard time. They must either be bigger or stronger, for funds, for brands, for management. The demands are getting higher and higher. Therefore, any industry will experience such a process of shuffling. In this industry, some companies have closed down because of blind expansion, because of poor business management, and so on. I think it is also normal. This will be the case in any industry. With the phenomenon of overcapacity in the industry in the second half of last year, the trend of LED integration has intensified. This is a good phenomenon from the national macro perspective. There is no need for so many small companies in an industry. In the early stage of the industry development, many small companies will promote the development of this industry. However, after a certain period of time, integration, scale, and branding, our industry will certainly be such a trajectory.

Hexun: Just now we talked about the development of the company and the development of the industry. Now talk about your personal situation. We want to know how you thought of starting a business in that year. Can you share your entrepreneurial experience with us?

Li Mantie: I graduated from undergraduate in 1990. After graduating from undergraduate school, I should say that the ideal was not high at that time. I was concentrating on being an engineer. At that time, I worked in a government agency for three years. Then there was a better opportunity to start my own business. . The first startup company was a wireless paging communications company. This company was also my first venture to invest in my heart, using my technology, and using my continuous learning management knowledge to do a good job for the first time. Entrepreneurship, the first venture has gone through nine years and completed the accumulation of funds for the first venture. This accumulation includes the accumulation of technology, the accumulation of business ideas, the accumulation of management knowledge, including the accumulation of all aspects, and this accumulation can be compared. Well passed on to my second venture, Lehman Optoelectronics. In 2004 it entered the LED optoelectronics industry.

Hexun: Why did you start a second venture? What is the result of the first venture?

Li Mantie: The first time I started my business, I was engaged in the paging service of the wireless paging BP machine. With wireless operation, everyone knew that the BP machine was gradually replaced by the mobile phone. After the product's life cycle arrived, Lehman would wirelessly Paging transferred to the operation of mobile phones, we all know that the operation of mobile phones in China only two Unicom and mobile, and now there is a third China Telecom, so the product life cycle factors, making the first venture to do a relatively perfect settlement. At that time, when looking for a very good industry, the LED industry came into its own vision. After a few months of thorough market research, it finally decided to enter the industry. However, there are indeed many uncertainties in entering this industry. The industry chain is very long. Upstream, midstream, and downstream. At the time, the mid-stream packaging was selected. The selection of funding thresholds and technical thresholds are all medium entry points. If technical thresholds or funding thresholds are too high, If you are low, there will be many copies, so choose a medium, medium, but also a relatively good segmentation area, that is, the packaging of high-end devices in outdoor LED display, such a subdivision.

There are more than 10 sub-divisions in LED packaging. We have chosen this subdivided field, which is a high-end subdivision area. In the early stage, we went through a relatively difficult stage. Because you choose a high-end subdivision area, first you have no history. ,no brand. However, after such a period, it should be said that this position was right, and it also gave Lehman a very good development base, making our Lehman brand a high-end brand in the industry so far. Can get a lot of customers and peers some recognition.

Hexun.com: We are concerned about a phenomenon that is very different from that of ordinary entrepreneurs. When you start your own business, you start your own business with your mother. If you start a business with your mother, you will have problems with management. ?

Li Mantie: It should be said that many of the successful companies in the world are companies with family origins, but its management is not necessarily family-owned. This kind of family members with blood has many inherent advantages in re-starting their own businesses. As a mother and child, I am partial-technical. My mother is a partial macrotype. The two have very good personalities. The complementarity of this personality is also a very important reason for Lehman Optoelectronics to come to this day and go better. This kind of blood relationship can also maintain our stability as the initial startup company, and the two can play their respective advantages. These advantages can be fully utilized in various stages of company development. At the important turning point of some companies, each of these two parties has played an outstanding role. We advocated with the corporate culture of the company. I said that we hope that Lehman Optoelectronics will become a family company with no blood relationship. That is, all the employees of our company are big families. Although they have no blood relationship, they are more like a family.