Meiling cashes in "winning the title and avoiding orders" and promises that China's refrigerator preservation technology leads the world

The 2018 World Cup matches are in full swing, and brand marketing activities around the World Cup are also in full swing. In the early morning of July 3, Beijing time, the "European Red Devils" Belgium team defeated the Japanese team and advanced to the top 8. In the afternoon, the official sponsor of the Belgian national football team, Changhong Meiling, held the "Belgium wins, M fresh free of charge - into the quarter-finals to play a 20% discount cash conference", becoming the first home appliance industry in China to cash the World Cup for consumers to win Free of charge" brand.

Belgium is close to the World Cup top eight, Mei Ling won a championship

Since the start of the World Cup, domestic home appliance companies such as Meiling, Hisense, Vantage and Wanhe have carried out marketing activities around the theme of the World Cup.

According to Zou Wenhui, general manager of Meiling's domestic marketing division, the Belgian team has maintained 23 unbeaten matches in international competitions since 2017. The Belgian team does have the strength to win the championship. Meiling, a 35-year-old home appliance company, Meiling's history is the history of China's refrigerator industry. Since the release of Meiling M Fresh Life Refrigerator on November 1, 2017, Meiling has led the refrigerator industry to return to the fresh-keeping industry, once again set off a wave of fresh-keeping in the refrigerator industry. Its unique water molecule activates fresh-keeping technology and has been certified as an internationally advanced level by authoritative organizations. Created a new era of preservation in the refrigerator industry.

"It can be said that the same genes and the concept of brave first, let us hold hands together, the Belgian national team stands proudly on the football field, the World Cup is more and more brave, Meiling M fresh leads the industry in the refrigerator industry, sales The festival has climbed." Zou Wenhui said.

Zou Wenhui, General Manager of Meiling Domestic Marketing Division

“At the beginning of the World Cup, we launched the “Belgium to win the M free and free” campaign and became the pioneer of the World Cup marketing.” Zou Wenhui said that in March this year, Changhong·Meiling signed a contract with the Belgian national team to become its official sponsor. . In order to help the Belgian national team win the championship, Meiling launched the “Belgium wins, M fresh free of charge” campaign on May 30. All consumers buy Meiling M fresh refrigerator 639/645/660 three models, if If the Belgian team enters the top 8, consumers can enjoy a 20% discount, half price in the finals, and free of charge when they win the championship; buy other models of M fresh refrigerator, if Belgium wins, then cash back 1,000 yuan. The event has been recognized by the majority of consumers, from June 4 to July 3, Meiling sold a total of 80 million yuan of fresh refrigerators.

At 3 o'clock on the afternoon of July 3, only 11 hours from the Belgian team's 2018 World Cup quarter-finals, Meiling began to fulfill its promise, and returned to the main venues in Beijing and 33 sub-meetings in the country to purchase the above three models. 20% of cash has become the first among domestic appliance companies to fulfill the World Cup marketing commitment.

"Today's top 8 results have just come out, we quickly communicated with consumers across the country, fully reflecting the integrity of Meiling, so that they really enjoy the wonderful experience brought by Meiling." Zou Wenhui said, at the same time, against this For the batch of users, Meiling also provided a "1000 yuan exclusive coupon", that is, before July 15th, the purchase of 639/645/660M fresh friends and relatives through the coupon can enjoy 1,000 yuan of benefits.

Zou Wenhui announced at the meeting that Meiling decided to continue this welfare in order to congratulate the Belgian national team for advancing to the top 8. Namely: During the period from July 4th to July 15th, consumers can purchase Meiling M Fresh Food Refrigerator 639/645/660, and enjoy “20% off the championship”; purchase other models of M fresh refrigerator, and win the championship. 500 yuan.

Xu Dongsheng, vice chairman of the China Household Electrical Appliances Association, affirmed Meiling’s marketing activities around the World Cup. He said that the World Cup is a global stage of attention and a marketing place. Meiling sponsors the Belgian national team, reflecting their sensitivity to the market and their ability to grasp the market.

Xu Dongsheng, Vice Chairman of China Household Electrical Appliances Association

Refrigerator preservation technology "World Cup": Chinese team leads the world

Although the Chinese team was absent from the World Cup, the Chinese team not only did not miss the World Cup in the global refrigerator industry, but also achieved a lead.

On November 1, 2017, Meiling launched M fresh-keeping refrigerators equipped with water molecules to activate fresh-keeping technology. The technology activates water molecules by vibrating the moisture in the food; the activated water molecules produce three forces of resonance, fission, and penetrating power, which can reduce the activity of the enzyme, reduce the damage to the cell membrane, and reduce the loss of juice. Therefore, the use of pain points such as short preservation time, thawing blood and water, and poor bagging preservation are solved.

Qu Zongfeng, deputy director of the China Household Electrical Appliances Research Institute, said that Meiling's refrigerator fresh-keeping technology, represented by the activation of fresh water technology, has indeed led the development of the industry and provided effective technical support for the needs of consumers' better lives. The experts of China Household Electrical Appliances Research Institute have identified the Meiling water molecule activation and preservation technology. After expert appraisal, appraisal and inspection of domestic and foreign materials, it has found that the preservation technology of this product has reached the international advanced level. "We are very pleased to see that under the efforts of Meiling and other refrigerator companies, the Chinese refrigerator industry has been at the forefront of the world in terms of preservation technology."

Qu Zongfeng, Vice President of China Household Electrical Appliances Research Institute

Zou Wenhui believes that the wave of upgrading the quality of the refrigerator industry is sweeping away. This is a rare opportunity for the Chinese home appliance industry and a huge challenge. In his view, preservation is the core appeal of the refrigerator. Over the years, there has been no breakthrough in the preservation of fresh-keeping technology, and Meiling's water molecules have activated the preservation technology to solve the long-term preservation problem of the refrigerator.

Zou Wenhui called on the refrigerator industry friends to pay full attention to the real needs of consumers and contribute more to the lives of consumers.

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