Mercedes-Benz launches a dedicated iPhone driving system for Smart cars
Daimler Group (Daimler Benz) has announced that it will launch a set of integrated entertainment and navigation systems for the iPhone for its mini car brand Smart fortwo. This will be the first iPhone driving assistance software developed by car manufacturers. The package includes two aspects of hardware and software. The hardware is an iPhone stand integrated with the smart car's center console. It integrates a microphone and charging function. It can play iPhone music from the car audio, and can be automatically muted when the phone calls. The software is the iPhone software called "Smart Drive", which includes entertainment, calling, navigation, and auxiliary functions.
Entertainment: It can play music stored in iPhone, as well as radio or Internet radio. Among them, the Internet radio supports the song tag function, which can record and play tracks for future query and search.
Call: A specially designed car hands-free call system, including dial keypad, address book, call record and other functional interfaces are simplified for in-car applications.
Navigation: The basic version can display nearby maps and perform location search through its own database or Microsoft Bing. The advanced version provides complete European and American maps, supports voice navigation, and real-time traffic status information.
Assist: After the user takes the mobile phone away from the vehicle, the specific location of the parking just now can be found through the GPS of the mobile phone. In addition, Mercedes-Benz engineers are also developing further driving assistance functions, which can be connected to the camera located at the windshield through a WiFi network. The camera will shoot road signs beside the road to remind the driver of speeding and other information.
The Smart Drive package will be available in the second quarter of this year. The price of installing an iPhone stand in the Smart car is 240 Euros. The basic version of the Smart Drive software is priced at 9.99 Euros in the Apple App Store. US dollars.
Comment: More and more car manufacturers are starting to extend TelemaTIcs service to users' mobile phones. At this year's CES, both OnStar and Ford SYNC exhibited the latest applications developed for car owners' phones, and Mercedes-Benz and BMW also successively launched services based on user phones. The integration of automobiles and mobile phones is becoming the mainstream trend of TelemaTIcs service development in the future.
For car manufacturers, the most convenient and fast solution is customized development based on mobile phone applications that have been approved by car owners. Taking the mobile software MiniMap that is popular with car owners as an example, the ordinary version of MiniMap has integrated a lot of information needed by car owners such as maps, positioning, navigation, life information guides, weather, etc. The car manufacturer only needs to add intimate customization for its users Contents, such as maintenance guides, roadside support services, etc., can quickly establish accurate interaction channels with mass-level car owners and potential car buyers to provide services while achieving multiple functions such as MarkeTIng, CRM, etc.
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