Millet TV made a "bold" decision on the new layout after it became popular
However, under the current situation of “industry recession as a wholeâ€, not all Internet TV brands are stuck in “difficulties.†For example, millet TVs that were previously squeezed by LeBron this year have come back against the trend this year. In the first half of this year, sales volume of Xiaomi's TV lines soared by 91.2% year-on-year, which led to an upswing. Regardless of sales volume and share, it has become an “alternative†for the Internet TV market this year.
It is reported that from June to September this year, millet TV launched four rounds of price promotion activities, and once more than a promotion and scale are increasing. Behind the crazy promotion of millet is to show that when the overall disk slows down, Xiaomi TV will have to “contrary to the situation†so as to show “real powerâ€.
In order to better cater to the new changes in the market, Xiaomi is also prepared to have some new “ideas†in the product layout besides the price promotions, and the idea is “boldâ€. It is reported that Xiaomi will plan to push a "custom TV" together with his "friends" PPTV at the end of September.
Recently, millet broke the news will be released on September 29th [a millet & PPTV customized version of the TV], claiming "to customize a good version of a good TV for enthusiasts."
Industry analysts believe that the cooperation between Xiaomi and PPTV is definitely based on sports content. As early as June this year, PPTV announced in a high-profile manner that it will open up billions of yuan in content and operating systems, and it will take the lead in content soft power to become the industry benchmark. It is reported that PPTV has shared and cooperated with 10 million large-scale content copyrights and various terminal TV manufacturers. The first partners are Xiaomi.
Currently, PPTV has one of the most fierce enterprises in terms of content layout, and has replaced LeTV as a “signboard†in sports content. At present, the copyrights of the Serie A, Bundesliga, China Super League, Champions League and other major events have been collected. Now that Millet and PPTV jointly customize TV, it will surely have a new "movement" in the layout of sports content.
Since fever TV, in addition to the new look at the content, in the hardware configuration should also be attractive. It is reported that millet and PPTV custom TV mainly based on millet TV 4A, custom version 32 inches is 1GB + 8GB large memory, compared to the industry's 1GB RAM + 4GB ROM combination, obviously larger storage, priced at 1299 yuan. The customized 43-inch TV is equipped with 2GB RAM + 8GB + HDR configuration, higher-end hardware indicators, the price is 2099 yuan. These two customized models, from the market positioning point of view, compared to the 4A series to some high-end, but still very close to the people, which is consistent with millet's consistent brand style.
At present, the color TV market is not clear enough, and under the circumstances that the Internet TV brands have undergone a new round of major reshuffles, Xiaomi TV has constantly exerted efforts and changes in the market. Xiaomi is going to make a big comeback in this round of big reshuffles. feel. Whether it is the same as Xiaomi TV's own expectations, it may also need to further strengthen cultivation in terms of product quality, industry reputation, after-sales service, etc. in order to be able to better "upstairs."
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