"No one economic" is still facing the test of becoming a trend application

As China's demographic dividend quickly fades, labor costs have risen dramatically, and no one has quickly become popular, becoming a hot word in the Internet era. People in the industry believe that “no one’s economy” is a trend, but it will take time before the real arrival, and the impact on employment does not need to worry too much.

"No one economic" model popular application still facing the test

A new term has recently begun to detonate the entire Internet, which is no one economic. Buying snacks in a “no-man's convenience store”, singing in a mini-KTV, or running a workout in a self-service gym... This year’s scene is commonplace for many urban young consumers.

During this year's "Double 11" e-commerce promotion period, "no one shop" is also a major hot spot for major e-commerce companies to display. Such as the unlicensed supermarket owned by Jingdong, no convenience store, unmanned warehouse, unmanned trucks, drones and other black technology fully debut.

In fact, the existence of no one's economy is much earlier than we thought. At the end of the 20th century, vending machines that were popular in China were the prototype of no one's economy. Today, under the leadership of Ma Yun’s unsupervised supermarket, no one’s economy has quickly become popular and has become a hot word in the Internet era. However, if you want to ask what exactly is no one's economy, I believe it is difficult to find a clear definition for searching the entire Internet.

The unmanned economic development model is the digitization of all commercial processes such as commodities and consumption through the Internet of Things technology. The transformation of traditional commercial human cargo has been carried out in an all-round way, thus realizing the scene-change of traditional business. As China's demographic dividend quickly subsides, and labor costs have risen dramatically, it will become increasingly unprofitable to employ humans for business activities in the future. Instead, this unmanned business model appears to be even more viable.

This is particularly evident in China. There have been many unmanned retail brands in China. Apart from the giants Ali, Jingdong and Suning, most of them are start-ups, and a few are food brands such as Yili and Wowhaha. Most of them are Internet companies.

Regarding the current development of China’s unmanned economy and its digital potential, McKinsey believes that it is mainly due to three factors: First, the Chinese market is huge in size and the number of netizens is considerable and relatively young, which creates the conditions for the rapid marketization of the digital business model; Second, China not only bred certain digital giants, but also formed an ever-expanding digital ecosystem. In addition, government policies have created a favorable policy environment and support for the development of unmanned economy.

But are unattended stores and vending machines really making consumers' service experience better?

In this regard, Yang Jianhua, president of the Zhejiang Social Society, said that there is no fundamental contradiction between "no one's economy" and the traditional "manned" economy, because the two most fundamental requirements are "serving people." Although there are many technologies and services currently in the “unmanned economy” that are not yet perfect and “convenience and cheapness” cannot be achieved, “no one’s economy” can reduce operating costs and bring benefits to consumers. This is the general trend of development.

However, there are also people in the industry who believe that in order to implement “unmanned” in certain industries, the most important concern is security. For example, although unmanned gas stations can save manpower costs, it is difficult to guarantee safety because gasoline and diesel are not ordinary commodities, but are flammable, explosive, and high-risk chemicals. The hidden dangers of them require professional staff to supervise and Checking, relying on the machine alone can not be timely to stop such behavior.

As to whether the rapid development of "no one's economy" will have an impact on employment. Wu Yuxi, executive vice president of the China Industrial Internet Research Institute (Zhejiang) believes that “no one’s economy” is a trend, but it will take a long time to arrive. The impact on employment does not need to worry too much. After all, this type of business must enter the life scene and fully realize commercialization. It must accept the long-term test of the market. While this new format reduces labor and saves human capital, there may be more types of work in the future.

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