On November 18, IHS forecast figures show that China's OLED TVs will continue to maintain rapid growth in 2019, an increase of 88.7% over 2018. Based on optimism about OLED technology and market prospects, more and more brands choose to join the OLED TV camp, and OLED is expected to dominate the future high-end TV market.
According to IHS data, OLED TVs account for 70.7% of the global high-end TV market above $2,500. It can be seen that OLED TVs have become the first choice for most consumers around the world when purchasing high-end TVs.
Data shows that in 2017, the global OLED TV sales were 1.7 million units, and it is expected to sell 2.9 million units in 2018. It is expected to exceed 10 million units in 2019, showing a geometric progression for several consecutive years. In China, the world's largest color TV market, according to data from Aowei Cloud, OLED TV sales in the first half of 2018 increased by 110.3% year-on-year.
With the growth of sales, more and more TV manufacturers have joined the OLED camp. At present, 15 brands around the world have launched OLED products, including LG, Skyworth, Konka, Philips, Hisense, etc. It is not ruled out that other mainstream TV manufacturers are also planning similar plans.
Color TV manufacturers have used OLED TVs as a breakthrough to enhance brand power, improve product structure, and increase profitability. The role of OLED in increasing the unit price of color TV products is very obvious.
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