Real estate is developing rapidly, Changchun lighting market is worth looking forward to

Four Roads "Lighting Street", Sun Home Lighting franchise area, Middle East big market lighting city, Europe and Asia store lighting business copy... The reporter recently learned during the visit, in the past two years, along with the rapid development of the real estate industry, Changchun City lighting The market is also leaping forward, not only the product variety is increasingly rich, complete, and the update speed is fast, showing a trend of rapid expansion and brand development.

Lighting merchants Ding Xingwang lighting stalls are increasing

Since 2005, driven by the rapid development of the real estate industry, Changchun's lighting market has also mushroomed up. The rapidly expanding home consumption potential not only ignited the enthusiasm of more lighting dealers, but also encouraged many home building materials stores to continuously expand the area of ​​the lighting distribution exhibition area.


Recently, when the reporter visited the major lighting markets in Changchun, I learned that the lighting stores in the Middle East market have increased by 10 on the basis of 16 houses last year. The dealers of lighting stores in Europe and Asia have also increased to more than 60 households. The merchants of "Lighting Street" distribution lamps have soared to more than 200 households. On the four horses, you can see the new lighting franchise stores.

Customer consumption concept mature lighting products are updated rapidly

In the interview with reporters, Ouya store lighting store manager Man Zhenbo said that under the current environment of energy shortage and rising prices, under the initiative of building a conservation-oriented society and “energy saving and emission reduction, national mobilization”, customers The concept of consumption is becoming more and more mature. The original high-energy lamps have been abandoned by people, and the sales of energy-saving and environmentally-friendly lamps have increased substantially. At present, many lighting merchants have gradually expanded the display space of energy-saving lamps in the store. It can be said that energy-saving lamps have dominated the market.

At the same time, today's lighting and lighting industry has entered an era of market demand-oriented. In today's pursuit of high-quality home life, people have more requirements for the lamp, not only to meet the lighting needs, but also to seek an atmosphere. Customers not only require excellent quality, energy saving and environmental protection, but also value the decorative effect of the lamps.

In order to meet the consumer demand for both energy saving and decoration, the major lighting manufacturers have responded quickly and constantly introduced energy-saving lamps with unique shapes and originality. During the visit, the reporter saw that even the most affordable ceiling lamp shades have added elegant and chic flowers and patterns.

In addition, in response to the consumer demand of the majority of the working class “both to buy the decorative effect of the crystal lamp, and do not want to take up too much renovation costs”, the various lighting manufacturers are competing to launch artificial crystal lamps and crystal glass lamps with good quality and low price. Attracted the attention of many consumers.

The distribution of lighting stores is clearly showing the development trend of branding

The manager said that as the consumption demand of lamps continues to grow and the market competition becomes increasingly fierce, the division of labor in the lighting market in Changchun is becoming more and more clear, and it shows a trend of brand development. At present, the sales focus of “Lighting Street” of Siema Road is the public decoration project, and the five counties are radiated; the franchise area of ​​a home store in Hangzhou Road will continue to take the high-end development road; limited by the market size and brand type, Freeway A lighting city will continue the low-end business route; the European and Asian stores will continue to follow the brand development road, branding, scale and sincere service to shape the model of high-end brand lighting stores.


Mr. Liu, a brand lighting dealer, said in an interview that in the past few years, customers have no longer paid attention to the price when purchasing lamps, but paid more attention to the appearance, quality and service of the products. To be successful, quality is the key, service is the guarantee, and style is the advantage. With the increasing consumption level of people, the market for brand lamps in the future will be huge and the competition will become increasingly fierce. Only those lamps and lanterns production and management enterprises that focus on product quality, service and brand development will be able to stay young forever.
Dalian lighting industry enters the winter break period, the price of the war is rising, what causes the Chinese family not to favor the energy-saving lamps (Figure), absorbing the solar energy into the Wenzhou lighting industry, upgrading the direction of energy-saving lamps, when it can really approach the people's life, the listing can bring lighting enterprises what? Light out the show to see if the city needs night as white


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