Samsung LED lighting retreats to Korea's local industry to shuffle
In the year of accelerating the global market for LED lighting, Samsung Electronics, one of the world's top ten LED manufacturers, announced this week that it has withdrawn from the LED lighting market outside Korea. Samsung said that it will focus on the upstream core components of LEDs in the future. This shows that the LED lighting industry has entered the integrated deep water area.
In a written reply to reporters on October 28, Samsung Electronics of China’s public relations department said that Samsung Electronics will stop its LED lighting operations outside of Korea in order to achieve a more effective and centralized operation strategy. Integration. The business of LED components will continue to be carried out in the LED business unit of Samsung Electronics DS (Semiconductor).
The data shows that in 2013, the global LED lighting output value was about 18.8 billion US dollars, and the growth rate was as high as 42%; the LED lighting output value penetration rate was nearly 17%, and it is expected to exceed 20% in 2014.
According to foreign media reports, in the top ten global LED manufacturers in 2013, South Korea's Samsung Electronics ranked third, with revenue of 1.18 billion US dollars, second only to Japan's Nichia, Germany's Osram (Siemens).
LED industry chain is long, from chip, package to terminal products, terminal products are divided into color TV, mobile phone and other LED backlight modules, LED display and LED lighting. Although Samsung Electronics is the world's second largest LED packaging factory (accounting for 10.4% of the global market share in 2013), it has not been able to squeeze into the top ten of global LED lighting.
According to Korean media reports, more than 90% of Samsung's LED-related business revenues are contributed by the "LED parts business for electronic products" used in panel backlight modules. In addition to the above-mentioned LED lighting business, Samsung is in the car. There is almost no market influence in the market for LED parts.
At the same time, Samsung has recently faced performance pressure. In the second quarter of this year, Samsung Electronics' operating income decreased by 8.9% year-on-year, and net profit fell 19.6% year-on-year.
"Samsung Electronics' integration of LED business into the semiconductor sector last year is already a sign of contraction." Zhang Xiaofei, director of the High-tech LED Industry Research Institute, told this reporter that Samsung LED lighting is a rapid retreat.
Zhang Xiaofei believes that Samsung is good at making large-scale, standardized products, such as color TVs and mobile phones. But there are so many kinds of LED lighting, and the shape of the lamps is varied, so there are so many lighting factories in China that can survive.
In contrast, traditional lighting giants such as Philips and Osram have successfully transformed themselves in the field of LED lighting.
According to the data, in 2013, the traditional lighting giants Philips, GE, AcuityBrands and other LED lighting business revenue growth rate as high as 40% to 70%, the global LED component technology leader Cree (Crea) stepped into the LED lighting terminal application products, growing The rate is also close to 50%. In 2013, the world's top ten LED lighting manufacturers accounted for approximately 61% of the global LED lighting market, and the industry concentration has continued to climb.
"The opponents have become more powerful, Samsung LED lighting is difficult to retreat." Zhang Xiaofei said that the LED lighting market does not advance, but with the rise of Chinese companies, price competition has intensified, the profit margin of LED lamp manufacturing has dropped to about 10%. .
In the past one or two years, Samsung has signed strategic cooperation agreements with many domestic lighting factories. Zhang Xiaofei believes that most of the cooperation relationship is Samsung's sales of LED packaging components, which is not expected to be affected by Samsung's exit from overseas LED lighting business.
Since the beginning of this year, the LED lighting industry has shuffled. Last week, the boss of Zhongshan Fengguang Lighting ran away, leaving 70 million yuan in debt. Zhang Xiaofei analyzed that Samsung's exit from the LED lighting field means that the LED lighting industry has entered the deep water area of ​​the industry integration. Those who can't help but will consider withdrawing, and the competition in the back will be even more fierce.
In a written reply to reporters on October 28, Samsung Electronics of China’s public relations department said that Samsung Electronics will stop its LED lighting operations outside of Korea in order to achieve a more effective and centralized operation strategy. Integration. The business of LED components will continue to be carried out in the LED business unit of Samsung Electronics DS (Semiconductor).
The data shows that in 2013, the global LED lighting output value was about 18.8 billion US dollars, and the growth rate was as high as 42%; the LED lighting output value penetration rate was nearly 17%, and it is expected to exceed 20% in 2014.
According to foreign media reports, in the top ten global LED manufacturers in 2013, South Korea's Samsung Electronics ranked third, with revenue of 1.18 billion US dollars, second only to Japan's Nichia, Germany's Osram (Siemens).
LED industry chain is long, from chip, package to terminal products, terminal products are divided into color TV, mobile phone and other LED backlight modules, LED display and LED lighting. Although Samsung Electronics is the world's second largest LED packaging factory (accounting for 10.4% of the global market share in 2013), it has not been able to squeeze into the top ten of global LED lighting.
According to Korean media reports, more than 90% of Samsung's LED-related business revenues are contributed by the "LED parts business for electronic products" used in panel backlight modules. In addition to the above-mentioned LED lighting business, Samsung is in the car. There is almost no market influence in the market for LED parts.
At the same time, Samsung has recently faced performance pressure. In the second quarter of this year, Samsung Electronics' operating income decreased by 8.9% year-on-year, and net profit fell 19.6% year-on-year.
"Samsung Electronics' integration of LED business into the semiconductor sector last year is already a sign of contraction." Zhang Xiaofei, director of the High-tech LED Industry Research Institute, told this reporter that Samsung LED lighting is a rapid retreat.
Zhang Xiaofei believes that Samsung is good at making large-scale, standardized products, such as color TVs and mobile phones. But there are so many kinds of LED lighting, and the shape of the lamps is varied, so there are so many lighting factories in China that can survive.
In contrast, traditional lighting giants such as Philips and Osram have successfully transformed themselves in the field of LED lighting.
According to the data, in 2013, the traditional lighting giants Philips, GE, AcuityBrands and other LED lighting business revenue growth rate as high as 40% to 70%, the global LED component technology leader Cree (Crea) stepped into the LED lighting terminal application products, growing The rate is also close to 50%. In 2013, the world's top ten LED lighting manufacturers accounted for approximately 61% of the global LED lighting market, and the industry concentration has continued to climb.
"The opponents have become more powerful, Samsung LED lighting is difficult to retreat." Zhang Xiaofei said that the LED lighting market does not advance, but with the rise of Chinese companies, price competition has intensified, the profit margin of LED lamp manufacturing has dropped to about 10%. .
In the past one or two years, Samsung has signed strategic cooperation agreements with many domestic lighting factories. Zhang Xiaofei believes that most of the cooperation relationship is Samsung's sales of LED packaging components, which is not expected to be affected by Samsung's exit from overseas LED lighting business.
Since the beginning of this year, the LED lighting industry has shuffled. Last week, the boss of Zhongshan Fengguang Lighting ran away, leaving 70 million yuan in debt. Zhang Xiaofei analyzed that Samsung's exit from the LED lighting field means that the LED lighting industry has entered the deep water area of ​​the industry integration. Those who can't help but will consider withdrawing, and the competition in the back will be even more fierce.
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