Technology giants take over the smart home market and value it more

In the upcoming release of iOS 10.3, Apple's built-in Siri can support Shanghai dialect; Google Home, which is supported by Assistant, is expected to join the call function this year; Alexa will create $10 billion in revenue for Amazon by 2020... Through these latest information carrying English nouns, people can not only hear the rush of footsteps of the technology giants to seize the voice assistant's territory, but also smell the strong smell of gunpowder in the voice interactive market.

The Internet realizes human-computer interaction, but the traditional interaction between the finger and the screen is not only inefficient due to slow movement, but also lacks active response and communication from the machine; the interactive mode of image recognition makes the interactive interface change. It’s vivid, but the cold picture still fails to unleash the elements that satisfy the human emotions. However, the voice interaction based on artificial intelligence (AI) can realize the "go finger" and "go to screen" and greatly improve the efficiency of human-computer interaction, and let the machine actively understand the human and human world. This allows humans to experience an unprecedented experience.

With the help of voice interactive scenes, human voices can quickly provide the required services by simply issuing simple passwords, and even can easily chat and communicate with humans. According to Gartner, by 2018, 30% of human-computer interaction will be done in natural language.

Technology giants take over the smart home market and value it more

It can be seen that AI is the most important technical support for voice interaction. With it, voice assistants can achieve deep learning and progress, thereby enhancing the service capabilities that supply human needs. At the same time, information gathering under big data technology. And the aggregation ability, the actuarial ability under the cloud computing technology, and the ability to choose under the Internet of Things technology constitute the core support for voice interaction; according to the latest research report of the Massachusetts Institute of Technology (MIT), based on the present With a mobile phone that distributes voice recognition to a power of up to 1 watt, MIT has developed a chip with a speech recognition power consumption of only 0.2-10 mW, and the endurance capability of the voice interactive terminal is greatly improved.

In addition, with the popularization of hardware devices and the cultivation and guidance of various social tools to consumer habits, the commercialization of voice assistants has also opened up. According to data from the Institute of Electronic Science and Technology Information and Information Technology of the Ministry of Industry and Information Technology, the global smart voice industry will reach US$11.24 billion in 2017, with a compound annual growth rate of 35.1%.

The technology giants who have captured huge business opportunities have actually formed a battle in the voice interactive market since six years ago, until now they have formed a global voice assistant's four hegemony pattern, namely Apple's Siri, Google's Assistant, Amazon's Alexa and Microsoft. Cortana, and thus the birth of the intelligent ecosystem under their respective doors.

According to the data, Siri currently speaks 21 languages ​​in 36 countries, Cortana speaks 8 languages ​​in 13 countries, Assistant speaks 4 languages, and Alexa speaks only English and German. Of course, in addition to the "Four Great Kings", there are also some strong soldiers are also catching up. For example, Samsung has launched a voice assistant called Bixby, and will be deployed to the Galaxy S8. At the same time, Huawei has set up a team of 100 engineers. The team specializes in voice assistant development.

From the distribution scene, smart home has become a fiery terminal for voice assistants, and in this field, Amazon and Google have already played dead. It is reported that after Amazon launched the smart speaker Echo under the support of Alexa for a year, Google launched the Intelligent Speaker Home equipped with Assistant. In addition to the functions of home appliance startup and shutdown, video on demand, etc., it can also conduct online shopping services, especially Echo, Amazon has added the latest features of Voice ID, which can distinguish the owner's voice through the voice ripple, and then accurately provide the required service. As long as family members can set up a unified account in Echo, issuing a password does not require manual switching of personal accounts, and can simultaneously share Echo's smooth and seamless service. Of course, whether it is Echo or Home, so hard to deepen the smart home system, no doubt hope that you can become the backbone of the entire smart home ecosystem.

Technology giants take over the smart home market and value it more

While capturing the smart home market, other terminals such as smartphones are a broader carrier for technology giants to distribute voice assistants. Of course, the most important thing is between Siri and Assistant and the iOS and Android systems. The unfolding matchup. It is reported that in addition to the Siri from the iPhone 4S to the current iPhone 7 with different functional levels, Apple's Mac and iPad devices have so far supported Siri. However, compared with Siri, while entering Google's own brand mobile phone Pixel, Assistant also recently airborne to the latest smartphone G6 launched by LG, and Google has announced that Assistant will be configured to 6.0 in the future. Or 7.0 of all Android systems.

Not only that, because third-party voice assistants can't integrate into the iOS platform, Google has developed a variety of applications targeted, and may land in non-Google devices such as iPhone and iPad in the future. Compared with Apple and Google, Amazon is a bit heroic because it doesn't have its own smartphone, but it has brought Lenovo and Huawei two heavyweight partners. It is reported that Alexa will be integrated into more Motorola phones in the future, and Huawei has announced that it will use Alexa on the Mate9 smartphones sold in the United States.

The function of the voice assistant also directly determines its market competitiveness. Therefore, opening the platform system to third parties has become a consistent action of the technology giant. On the Siri platform, developers can build their own apps based on the smart features provided by Siri, and users can interact directly with the app by voice only to get the corresponding services.

On the Cortana platform, Microsoft introduced development tools such as the Skills Kit and the Devices SDK to focus on helping OEMs and ODMs easily create third-party smart IoT devices and related applications. In addition, due to the complete opening to the group, Alexa's skills have increased to 10,000, which is still 7,000 in January this year, only 130 at the beginning of last year; affected, only Echo users currently reach 8.2 million, at the end of the year can Increase to 10 million.

It is worth noting that due to the long development cycle and high investment of intelligent voice technology, and the high requirements of intelligent voice for artificial intelligence and ecosystem breadth, the final product is far from being fully qualified by an independent manufacturer. Apple has acquired innovative companies in the field of artificial intelligence, such as VocalIQ, Turi and RealFace. Microsoft also recently acquired the Canadian artificial intelligence startup Maluuba, and Google previously sold 400 million pounds of real money to buy DeepMind. As for Amazon, from the absorption of the voice recognition company Nuance, it has not stopped the pace of capital mergers and acquisitions until the voice technology startups such as Yap and Evi are all in the bag.

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