After color TVs, air conditioners are expected to become the second household appliance category to achieve intelligent popularization. On Monday, Midea officially announced that it has completed the intelligent upgrade of air-conditioning products. From 2017, it will gradually phase out non-smart products. This is also the first air-conditioning manufacturer to propose to eliminate non-smart products.
Considering that Chigo, Galanz and other manufacturers have also announced plans to expand the proportion of smart air conditioners, industry experts believe that under the background of the general trend of smart home development and the continuous improvement of intelligent technology, smart air conditioners will definitely become the mainstream of the market, and air conditioner manufacturers formulate The elimination mechanism of non-smart air conditioners will help to shorten the market popularization time.
It is understood that Midea is implementing intelligent upgrades to all household appliances, and intelligent air conditioners are an important part of them. According to Qiu Xiangwei, deputy general manager of Midea Air Conditioning Technology, at present, Midea Air Conditioning's air conditioners, air purifiers, humidifiers, dehumidifiers and other categories, a total of 19 series and 126 models of inverter products have all completed intelligent upgrades.
In order to promote the popularization of smart air conditioners, Wu Wenxin, vice president of Midea Group and general manager of the Home Appliances Air Conditioning Division, also pointed out that starting from the cold year of 2017 (August 2016-July 2017), Midea air conditioners will upgrade their entire line of smart products and phase out non-smart products. , and proposed a sales target of 12 million sets of smart air conditioners from 6 million in the cold year of 2017 to the cold year of 2019 (August 2018-July 2019).
Wu Wenxin believes that the era of intelligence has arrived. For the home appliance industry, intelligence is no longer at the conceptual stage, nor is it a future development trend, but has truly come to everyone and has become the official battlefield of the air-conditioning industry.
In fact, the development time of smart air conditioners in the industry is not short. As early as 2012, Chigo launched the world's first smart cloud air conditioner, which integrates five functions such as online diagnosis and online upgrade. At the beginning of 2015, Li Xinghao, chairman of the board of directors of Chigo Group, said that the proportion of high-end air conditioners such as Chigo intelligent cloud air conditioners in Chigo air conditioners has reached more than 30%. Gradually promote the comprehensive popularization of intelligent cloud air conditioners.
Lai Yunfei, deputy general manager of Galanz Household Appliances Manufacturing Company, also pointed out that in 2016 Galanz air-conditioning products will be fully intelligent.
Smart air conditioners don't stay at the simple mobile phone operation level as many consumers understand, but focus on the experience of the product and the induction of the living environment. If the focus of smart TV is home appliance entertainment, then the main change of smart air conditioner is to change the whole family home environment.
Qiu Xiangwei also mentioned that smart air conditioners are not equal to WiFi, but are more about the use of sensors, infrared rays, voice gestures, etc. to realize the recognition of simple application scenarios, as well as the ability to inductively reason and adapt to the stress of the environment, including intelligent recognition of people, self-learning, Smart ventilation, etc. Huang Xingke, vice chairman and president of Chigo Air Conditioning, also pointed out, "Using mobile phones to control the 1.0 era called smart air conditioners internally. Now Chigo has entered the 2.0 and 3.0 eras, and is no longer limited to simple mobile phone control, but also It can store data in the database, help users monitor the operation status of air conditioners through the operation of big data, and realize the personalization and diversification of air conditioner service modes for users themselves.â€
In response to the intelligent development of air conditioners, the China Household Electrical Appliances Research Institute has also officially released the "Technical Specification for the Certification of Room Air Conditioners Intelligent Index", which provides consumers with product based on five aspects of "safety, reliability, comfort, ease of use, and energy saving". The added value and experience brought by the users are rated.
Hong Shibin, an expert member of Internet Marketing of the Internet Society of China, believes that the intelligentization of air conditioners has passed the exploratory period and has completed the initial accumulation at the technical level. Smart air conditioners will enter a period of rapid development and accelerate the upgrading of the air conditioner industry structure. In the process of this round of intelligent transformation of air conditioners, companies with priority layout will usher in good news. However, it also reminds air conditioner manufacturers that in the process of switching between smart air conditioners and non-smart air conditioners, they should pay attention to market guidance and avoid a one-size-fits-all approach.
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