TV manufacturers launch TV products that support 8K resolution, maybe the 8K TV era is coming
Major global TV brands including Samsung Electronics, LG Electronics, Sharp, Skyworth, Konka, Hisense, etc. have successively released 8K TV products. Although the current lack of 8K digital audio and video content may affect 8K TVs The market is advancing. However, as Sharp actively promotes 8K TVs globally and establishes an ecosystem, Samsung will also release 65-inch 8K ultra-high-definition TVs equipped with artificial intelligence (AI) image quality adjustment technology in advance in the third quarter. The size of the high-end TV customer base is expected to gradually heat up in the 8K TV market in the second half of 2018.
Compared with Japanese TV brands such as Sony, Panasonic and Toshiba, they have chosen OLED TVs as their next-generation TV development focus, while Sharp is supporting 8K TVs, although Sharp recently stated that global 8K TV sales have exceeded its original target. However, because the price of 8K TV is still high, it is hard to beat the 4K OLED TV market offensive in the market.
Sharp's 8K TVs have broken through sales targets in the global market, mainly due to the increase in sales in the mainland TV market, which is blessed by Hon Hai. In addition, Sharp has a large-scale panel production line in Japan as a backing. Faced with Japan, it is expected to start broadcasting 8K digital audio and video in December 2018. Programs and the 2020 Tokyo Olympic Games will drive 8K TV buying. Sharp is fully committed to the 8K TV market.
In addition, Hon Hai's Guangzhou 10.5-generation panel factory will start production in 2019, when 8K TV panels can be produced on-site in the mainland, which will further reduce the production cost of 8K TVs and help Sharp expand its 8K TV layout in the mainland. However, mainland TV brand manufacturers, including Hisense, are also aggressive in the 8K TV market. Coupled with the strong support of BOE's 10.5-generation panel line, they are fully supplying 75-inch 8K panels, which may make the mainland 8K TV market price war fierce.
As for Samsung’s release of 8K QLED TVs at the Consumer Electronics Show (IFA) in Berlin, Germany at the end of August, according to Korean media ET News, Samsung’s release of 8K TVs will immediately start product sales and join the global 8K high-end TV market in advance. At present, the picture quality of high-end products is mostly for the 4K TV market, bringing new options.
As the current TV programs are mostly Full HD or 4K image quality, not only Sharp launched 8K TVs, but the market sales are limited. TV manufacturers including LG and TCL also consider program resolution issues. Although 8K TVs have been developed, they dare not rush After launching the product, Samsung is the leader in the global TV market. This time using AI image quality adjustment technology, the current low-resolution video programs can be broadcast on the level of 8K by using this technology to solve the problem of film resolution. Insufficiency problem.
TV manufacturers are concerned about whether Samsung will effectively drive the growth of the global 8K TV market after launching 8K TVs in the third quarter. South Korean manufacturers believe that in the past, the development process from general image quality to HD and 4K image quality has always been a type of TV before there are program films. Now TV manufacturers are the first to launch TV products that support 8K resolution and are returning to request production. Manufacturers speed up the production and broadcasting of higher-resolution movies, which may make the 8K TV era come sooner.
The recent QLED & Advanced Display Summit held in California, USA, included discussions on the application of 8K technology in an attempt to accelerate the promotion of 8K image quality digital content applications. Participating vendors include Insight Media, Panavision, Samsung Display (Samsung Display), Display Supply Chain Consultants, etc., The organizer also invited Hollywood film producers and other related manufacturers to participate, and Samsung is the sponsor of this event.
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