Why LED should be combined with smart city _ Become LED smart city terminal
The progress of any era will come into being with many new elements. This is the inevitable development of the times. In this long process, the arrival of a subversive revolution will force new technologies and products. However, this situation The change is not a moment, but a subtle change in some unknown moments. If there is no keen insight, when the revolution really happens, it will be missed.
Just like the LED display industry, no one expected that the birth of LEDs and large-scale applications would develop into this situation. No one realized that the concept of “smart city†was quietly driven by various technologies. Rise, but now it has become a great achievement of the third technological revolution.
Nowadays, the "smart revolution" represented by new technologies such as Internet of Things, wireless communication, big data, cloud computing, artificial intelligence, etc., is changing people's cognition more than the intensity, depth and breadth of any era, and it sounds A smart city that is inexplicably "high on the ground" is forming a wave that is sweeping across the globe.
Nowadays, the application of various smart city terminals is becoming more and more popular. The LED smart city terminal formed by the combination of LED industry and smart city ecology is gradually being widely used, and will play a major role in the construction of smart cities. In order to take a share in this wave, in our LED display industry, the combination of smart city and enterprise value positioning, product innovation and marketing has become a transformation and innovation of many LED display companies. Important option.
The mining of big data depends on a variety of smart city terminals, which is the starting point of the big data value chain. Undoubtedly, among many smart city terminals, LED smart city terminal is one of the important categories, and has entered the market introduction period, showing a booming development trend.
As we all know, in the LED industry, products mainly appear in two forms of lighting and display.
Then, why should LEDs be combined with smart cities to become LED smart city terminals, and will rise on a large scale?
To answer the above question, now Xiaobian will lead everyone to follow the author's ideas, and analyze and discuss from the dimensions of smart city industrial ecology, market demand, and LED industry environment changes.
Necessary conditions: good ecology
In China, from the government to the private sector, we attach great importance to the construction of smart cities. From the national ministries and commissions to local government departments at all levels, new technologies, industries, standards and talents have also been introduced to create an environment to promote smart city construction practices.
At present, China has a complete infrastructure environment, such as communication network equipment suppliers, operators, chip providers, module providers, sensing and monitoring equipment providers, cloud computing service providers, ISVs (ie independent software developers), and Many terminal suppliers, smart application providers, etc.; infrastructure, there are complete 3G, 4G communication network systems.
In this environment, LED smart city terminals break through the boundaries of the original LED products in terms of product functions and forms. They are no longer simple displays. Their functions are not only broadcast broadcast carriers, but also become big data values ​​on this basis. A node that senses and collects data on a chain link. Take the smart LED display as an example, this can not only display various multimedia information, display commercial advertisements, but also display some traffic, weather, emergency, and people's livelihood information in real time, or display the integrated big data information, its functions and service scope. It has also expanded a lot.
In recent years, the rise of the Internet of Things has greatly driven the dataization process, which is closely related to the rise of technologies and industries such as advanced communications, big data, cloud computing, interactive sensing, and artificial intelligence. These technologies and industries are intertwined, complement each other, and develop synergistically. They have a tremendous impact on people's thinking and cognition, and even subvert. They have transformed and reshaped the traditional manufacturing and service industries. This ideological shift to LED Improvements and developments in the display industry also play a vital role. It has triggered a "wisdom revolution", which can be said to have its deep inevitability.
If there is no "wisdom revolution", LED products will follow the same development path as traditional TV, washing machine, lighting and other electronic products, and the attributes of the products will be defined and used according to their functions. The emergence of the "smart revolution" has reshaped and rebuilt the LED industry, which has led to the emergence of LED "smart city" terminals, which have brought profound and huge changes to the development of the LED industry, providing LED display and application. A better ecological model.
Direct cause: huge market demand
The craze for smart city construction has swept the world, from the government to the enterprise, and all of them have joined the construction of smart cities, which has created a huge demand for smart city terminals.
How big can this mouth-watering "cake" be?
LED smart city terminals are mainly in the form of display screens, but they have gradually begun to change in terms of product control, functions, and operation modes.
First of all, in terms of product functions, the LED display product is no longer simply a semiconductor electronic product with only display function, but a smart terminal that integrates environmental awareness, intelligent recognition, intelligent interaction, communication and other functions. In this way, the application range of the product has greatly exceeded the original position attached to the wall, the advertising column, etc., but can be widely installed in pedestrian streets, squares, communities, scenic spots, commercial streets, gas stations, bus stations, highway service areas, and charges. Stations and other public places.
In this way, when the company produces products, it must not only ensure its original functions, but also need to adjust the smart requirements. In the control and interaction mode, due to the wisdom of the product, the LED display products can break through the original way of relying on touch or click, and can be controlled remotely by terminals such as mobile phones, tablets and computers. LED smart city terminals can integrate wireless network communication, intelligent interaction, intelligent sensing, power carrier and other technologies, and fully utilize the perfect communication network system to fully enjoy the dividend of smart city construction investment, and make a comeback in the market.
Moreover, in the construction of business models of enterprises, LED display companies need to sort out. In the era of intelligentization, in addition to the original display functions, the products have functions of communication, perception, interaction, identification, monitoring, etc., forming a variety of different big data. LED smart city terminals can be used for traffic monitoring and weather monitoring. Public service areas such as traffic flow and public security have become more and more popular. The display products of LED smart city terminals have completely changed with the original LED display in the control mode, appearance structure, functional characteristics, installation mode and operation mode of the products.
In addition, in the industrial format, the channels and markets of LED displays will become more fragmented and long-tailed. The rise of the "wisdom revolution", a large number of enterprises in the ecological circle that do not have connections with the LED industry, such as smart home, intelligent hardware, application platforms and even Internet companies, have ecological advantages and platform advantages, and cross-border looting. LED display products are included in the integrated vision and segment the market. In the competitive mode of enterprises, the core competitive advantages originally established by relying on products, channels, technologies, brands and other long-term boards can not fully meet the requirements of “smart revolutionâ€, actively integrate into a wider industrial ecosystem, and implement cross-border innovation. Cross-border integration and unique competitive advantages in the ecosystem are important choices for many companies, especially those with strong integration capabilities.
As the product form breaks through the boundaries of the original LED display, the LED smart city terminal can not only be used as a tool and carrier for commercial profit, but also a tool and carrier with public service nature for serving people's livelihood and government affairs.
Catalyst: changes in the LED industry environment
As a result, the majority of LED companies began to choose their own development path, different companies gave different answers. Domestic LED display companies are working hard on incremental markets such as production automation, product customization, market development segmentation, and channel scale. As a result, some powerful companies have capitalized, horizontally or vertically integrated resources to expand their brand, market, channel, economies of scale and other advantages; and more SMEs, more prominent in the single product or market segment advantage. In this industry's competitive environment, the LED industry's consolidation trend is higher than the wave, the scale of integrated mergers and acquisitions in the industry is also growing, and the capital outside the industry is not optimistic about the LED industry.
The maturity of the LED industry has brought about further improvement of the industrial chain and further completeness of various supporting facilities. As a result, many enterprises have entered the homogenization competition of products, technology homogenization, market and channels, and the market is in a red sea.
Among the LED display companies, there are many choices for cross-border innovation and brand re-engineering, some of which are combined with the sports industry, some with the education industry, some with new technologies such as VR and AR, and some. Combined with the media industry, some are combined with the advertising public relations industry.
In the field of LED display applications, many companies have sorted out and positioned their intelligence. From the original main business LED display, it has gradually turned to LED smart city terminal, LED smart display, and the smart city construction ecosystem. Enterprises such as communications, interactive sensing devices, and cloud services have cooperated to establish their own competitive advantages in the ecosystem.
The combination of LED industry and smart city construction, cutting into the tide of smart city construction with the product form of LED smart city terminal, has become an important direction for cross-border innovation of enterprise enterprises and repositioning of corporate brands, and the market has just been in a large-scale outbreak. On the eve of the night, this has promoted the rise of LED smart city terminals.
In this regard, LED smart city terminals and ordinary LED applications will not be a substitute, one-or-one relationship. In the future, the market of the two will expand to varying degrees. The rise and application of LED smart city terminals is a trend, and its emergence has made the market more diversified, fragmented, and long-tailed, and competition among enterprises will become multi-level and diversified. Ordinary LED products will have a lot of space, especially the international LED application giants have successively withdrawn from the general-purpose product market, and have greater market opportunities for Chinese companies with large-scale production and price advantages. In the future, LED display companies should develop rapidly, and how to be intelligent is an important prerequisite for being able to share a "smart city".
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