Witsview: LED NB penetration rate reached 100% in 2013

Qiu Yubin, manager of WitsView Optoelectronics Division, said in the LED Forum 2009 on the LED backlight trend of NB, Monitor and TV that LED NB is no longer able to look back. It is estimated that the penetration rate will reach 100% in 2013, but LED Monitor is relatively affected. The limit is expected to enter the year of take-off in 2011, and the LED TV penetration rate will increase by 80% to 13.2% next year.

 

    Qiu Yubin pointed out that the penetration rate of LED in NB backlight has jumped sharply from 9.9% in 2008 to 60.5% in 2009, which is the most explosive year for growth, and LED NB is “the road that cannot be turned back”. It is estimated that the penetration rate will grow to 83.7% in 2010 and 100% in 2013.

    The application of LED in Monitor backlight is more controversial. Qiu Yubin said that LED Monitor started later than LED TV, but because of the relatively low technology threshold, the world's first and second-tier manufacturers have already cut in, and the second-line factory has a clear willingness to join.

    LED and CCFL in the Monitor backlight application, the gap is not large, Qiu Yubin pointed out that LED Monitor and CCFL products in the 16:9 specifications, there is no significant difference in brightness, no significant improvement in comparison, only emphasize dynamic contrast. However, thinness and energy saving are the biggest advantages of LEDs, and the power saving effect is up to 70%.

    Still, LED Monitor is still hard to copy LED NB's explosive growth this year next year. Qiu Yubin said that the panel accounts for about 75-80% of Monitor's cost, which is much higher than NB's 15-20%. In addition, Monitor's mobile power saving demand is low, and there is no unplugged niche. At the same time, Monitor users demand color. LEDs have limited performance and are subject to limited application.

    In addition, the high price cost is the main reason. Qiu Yubin said that the larger the size of the LED backlight, the greater the cost gap. In terms of 21.5?, the LED is higher than the CCFL cost of 10-11 US dollars! Therefore, Qiu Yubin estimates that the penetration rate will increase from 0.8% this year to 11.4% in 2010, and the limited price difference will still dominate the LED Monitor market. In 2011, LED Monitor will take off. year.

    In the LED TV part, Qiu Yubin compares the cost of light source, sheet, optical film, substrate and even power supply. LED TV is about 5-9 times, 2-3 times, 1-3.5 times, 1.5-2 times higher than CCFL TV respectively. 1.5-2 times. Overall, the same size TV backlight, LED cost will be about 2-4 times higher than CCFL.

    Qiu Yubin pointed out that the penetration rate of LED TV increased from 0.2% last year to 2.5%, and it is estimated that it will grow by 80% next year, and the penetration rate will rise to 13.2%, showing a growth in the following series, 2011, 2012 to 2013. Permeability was estimated at 26.3%, 37.7% and 48.4%, respectively.

    At present, LED TV is led by Samsung (005930-KR), but Qiu Yubin said that it is benefiting from the trend of energy saving and carbon reduction, and the direct technology of Sharp (SHARP), SONY and other Japanese factories in the future 2-3 There is still a chance to challenge Samsung in the year.

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