Zhang Xiaofei: The LED industry lighting marketing revolution came in 2014.
On March 21st, the 2014 China LED Lighting Supply Chain Good Product Tour Symposium hosted by Gaogong LED and Zhejiang Lighting Association was held in Hangzhou Huajia Villa.
Gaogong LED, with its excellent suppliers of components and accessories at home and abroad, helps Hangzhou LED lighting companies to further optimize the procurement channels of raw materials for lighting enterprises through on-site display and communication, and through screening and introduction of high-quality, cost-effective upstream yuan. Equipment and lighting accessories resources, in order to improve the quality of LED lighting products, while reducing product costs, to create favorable conditions for the export of Hangzhou LED lamps overseas.
Zhang Xiaofei, chairman of Gaogong LED, gave a basic judgment on the overall situation of the LED lighting market this year. He said, “2014 is the first year of LED home lighting, and the retail market is really starting.â€
Zhang Xiaofei said that in the past year, the price war in the domestic LED lighting market has intensified, and the price competition between low-end and mid-end products has become fierce. At present, the number of LED lighting products and enterprises is huge, and the situation is chaotic. LED lighting brings danger to the channel and brings opportunities.
The development trend of the LED industry is gradually becoming clear, and its penetration rate is increasing year by year in the home, business and outdoor fields. At the same time, the layout of multinational lighting companies in the Chinese market has basically been completed, and the Chinese and foreign LED lighting market wars have begun.
For enterprises, it is a potential opportunity brought by a diversified channel model. E-commerce channels have become an indispensable channel. Mobile e-commerce will become a sublimation after e-commerce, and WeChat mobile e-commerce will be an important marketing platform for future enterprises.
After several years of accumulation, the LED industry is developing towards standardization and standardization. The huge development opportunities in the LED industry also mean fierce market competition. A new round of industry reshuffle from upstream to midstream to downstream is inevitable.
No matter what kind of marketing means and marketing ideas are used by enterprises, they are ultimately inseparable from the support of product quality. The quality of products is inseparable from the good supply chain guarantee system.
Gaogong LED, with its excellent suppliers of components and accessories at home and abroad, helps Hangzhou LED lighting companies to further optimize the procurement channels of raw materials for lighting enterprises through on-site display and communication, and through screening and introduction of high-quality, cost-effective upstream yuan. Equipment and lighting accessories resources, in order to improve the quality of LED lighting products, while reducing product costs, to create favorable conditions for the export of Hangzhou LED lamps overseas.
Zhang Xiaofei, chairman of Gaogong LED, gave a basic judgment on the overall situation of the LED lighting market this year. He said, “2014 is the first year of LED home lighting, and the retail market is really starting.â€
Zhang Xiaofei said that in the past year, the price war in the domestic LED lighting market has intensified, and the price competition between low-end and mid-end products has become fierce. At present, the number of LED lighting products and enterprises is huge, and the situation is chaotic. LED lighting brings danger to the channel and brings opportunities.
The development trend of the LED industry is gradually becoming clear, and its penetration rate is increasing year by year in the home, business and outdoor fields. At the same time, the layout of multinational lighting companies in the Chinese market has basically been completed, and the Chinese and foreign LED lighting market wars have begun.
For enterprises, it is a potential opportunity brought by a diversified channel model. E-commerce channels have become an indispensable channel. Mobile e-commerce will become a sublimation after e-commerce, and WeChat mobile e-commerce will be an important marketing platform for future enterprises.
After several years of accumulation, the LED industry is developing towards standardization and standardization. The huge development opportunities in the LED industry also mean fierce market competition. A new round of industry reshuffle from upstream to midstream to downstream is inevitable.
No matter what kind of marketing means and marketing ideas are used by enterprises, they are ultimately inseparable from the support of product quality. The quality of products is inseparable from the good supply chain guarantee system.
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