5-year-old Xiaomi and 45-year-old Lei Jun’s Adventures

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On the official website, the 5 figure is particularly dazzling, the 5th anniversary of rice noodles, 5 new products, 5 major benefits, and 5th anniversary inspirational video run brother.



For 5 years, this time is not long or short. However, let a company from the "quietly founded" to the present value of the market valued at 45 billion US dollars, 5 years, really short!

In these years, Xiaomi's products:

In 2010, MIUI (as of February 2015, the total number of MIUI users exceeded 100 million.)

In 2011, Xiaomi 1

In 2012, Xiaomi 1s, Xiaomi 2, Xiaomi Box

In 2013, MIUI V5, Red Mobile Phone, Xiaomi 3, Xiaomi TV

In 2014, Red Rice Note, Xiaomi Road, Xiaomi Road Mini, Xiaomi Tablet, Xiaomi TV 2, Xiaomi 4, Xiaomi Bracelet, Red Rice 2, Small Ant Smart Camera, Xiaomi Smart Socket, Yeelight Smart Bulb, Xiaomi Air Purifier...
In 2015, Xiaomi Note, Xiaomi Small Box, Small Ant Sports Camera, Xiaomi Note Goddess Edition, Xiaomi Weight Scale, Red Rice Mobile Phone 2A, Millet Plugboard, Millet TV 4055 inch Edition...

In addition to these visible products, there are invisible cooperation and expansion.

In 2014, Xiaomi Heshun invested 1.8 billion yuan in iQIYI; Xiaomi 1.266 billion yuan in shares in U.S.; Xiaomi entered Indonesia and exclusively sold red rice mobile phones on its electricity supplier Lazada; Xiaomi cooperated with UMC to launch Red Rice 2A.

In cooperation with Microsoft in 2015, Xiaomi 4 can use Windows 10 system; cooperate with Alipay to create a bracelet payment; cooperate with Huace Film and Television to establish "Hua Theater"; cooperate with Li Ning to push smart running shoes; , do not sell mobile phones to sell accessories.

In addition to products and cooperation, there are 25 millet ecological chain companies, such as Huami, Purple Rice, Zhimi, Green Rice, Small Ant, Jiuan, Yunmi, Blue Rice, Yeelink, Feimi, and Jiayi Lianchuang etc. .

Hua Mi: Anhui Huami Information Technology Co., Ltd.: Xiaomi Bracelet.

Purple rice: Jiangsu Purple Rice Electronic Technology Co., Ltd.: Xiaomi mobile power.

Zhimi: Xiaomi air purifier.

Green rice: Shenzhen Green Rice Lianchuang Technology Co., Ltd.: Xiaomi smart home set.

Small ants: Shanghai Small Ant Technology Co., Ltd.: Small Ant Sports Camera.

Jiu'an: Tianjin Jiu'an Medical Electronics Co., Ltd. dipped brand iHealth: Smart Cloud Blood Pressure Monitor.

Yun Mi: Foshan Yun Mi Electric Technology Co., Ltd.: smart home appliances (currently no product launch).

Blue Rice: Dongguan Lanmi Technology Co., Ltd.: focus on Bluetooth headset (currently no product launch).

Yeelink: Qingdao Yilian Information Technology Co., Ltd.: Yeelight smart light bulb.

Flying meters: rumors of drone projects.

1MORE: Add a Lianchuang Electronic Technology Co., Ltd.: Xiaomi Piston Headphones.

In addition, there are hot spots of social labels and topics created by Xiaomi, such as “hunger marketing”, “internet thinking”, “pig on the wind”, “birth for fever”, “limited time buying”, “a sense of participation”, “ "Flavour of rice noodles", "100 dream sponsors", and the bet with Miss Dong and Lei Jun were named "king of Chinese mobile phones" by Time magazine and so on. In addition to the above, five-year-old Xiaomi has also done some criticized things:

Millet failed to check the mobile power supply;

Millet was accused of patent infringement by Ericsson and was banned in India.

In 2015, the user information of the Xiaomi user community was leaked. Xiaomi confirmed the message and notified the affected user to change the password.
......
In addition, the problems of cattle, patent issues, and internationalization will all disturb Xiaomi's future growth to some extent. But still the slogan - always believe that good things are about to happen!