55-inch LCD TV Hisense won the best price for the four-seat best-selling list
According to the 47-week data of Zhongyikang, due to the double eleventh in the 46th week, the overall trend of the color TV industry in the 47-week period declined. However, in the “love-playing†cities of Chongqing and Changsha, the demand for TV purchases is still relatively strong and continues to grow, and is mainly concentrated on the super-large screen models of 55å‹ and above. In the overall market, Hisense has four exclusive models in the 55-selling model TOP15. Responding to Hisense’s high-end strategy, Hisense’s LED55MU7000U is the only high-end model with a unit price of over 6,000, and its price level exceeds that of other TV brands including Samsung.
It can also be seen from the market data that above the 55-inch gold size, the growth rate of 60-inch TV is more rapid, and the trend of large-size TV is becoming more and more obvious. As the main entrance to the living room media, the speed of hardware iteration will surely follow the development of the big screen economy into a parabolic acceleration. At the beginning of the process, the TV screen's small to large trend is only the appearance, and high-end configurations such as module chip, image processing and intelligent interaction will also enter the acceleration channel. In addition to the technical cost, the independent research and development of technology also brings the industry's right to speak.
As a technology-driven enterprise, Hisense has always insisted on independent research and development of core technologies in display technology, and it has finally received market response. This week, Hisense once again succeeded with 15.8% of the retail sales share, and the market's first crown has not changed hands for 13 consecutive years.
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