Although the strong is like Lin, it is still "savagely growing" the rise of the power of new power power!

After years of rapid development, the LED driver power industry has been booming, but due to the large number of participants, the company feels unprecedented pressure. As an important branch of high-power power supply, it is mainly used in LED outdoor lighting and landscape lighting. It needs to meet the requirements of dealing with harsh environments. The thresholds for R&D and production technology are relatively high, the process is complex, the participants are relatively few, and the market competition is not as small. The power market is so competitive.

With the continuous support of national policies, market demand is gradually picking up, and the engineering lighting field has also ushered in new space for increase, which has brought great opportunities for the application of LED high-power power. According to Gaogong LED forecast, the scale of China's landscape lighting market will reach 67.8 billion yuan in 2017, of which the landscape lighting drive power market will reach 6.8 billion yuan.

Xin Mingfeng, chairman of Jiansen Technology, said, “The overall market for high-power power supplies has increased by a certain amount in the past year. Overall, this year is a real first year for high-power power supply. Currently, high-power power supplies are Due to the divergence of early customer orders, the diversification of product specifications has gradually shifted to the bulk of the product and the concentration of product specifications."

Innovative research and development, breaking through the technical bottleneck and “preempting” market share

Founded in 2010, Jiansen Technology is the world's leading LED waterproof power company. For seven years, Jiansen Technology is dedicated to the development and production of LED-driven outdoor waterproof power supplies. The products are mainly composed of two series, one is the American crocodile (UFO) series, which is mainly used in industrial and mining lamps. Currently, it is mainly exported to Europe and America. The other is the great white shark series, commonly known as long strip power supply, which is widely used in street lamps and high. Rod lights, tunnel lights, floodlights and other fields.

According to Xin Mingfeng, "In order to meet the needs of market customers, this year we have mainly invested in solar controllers, ultra-thin power supplies, intelligent constant power supplies and other new products, making breakthroughs in the existing technology. It is an intelligent constant power power supply product, which not only solves the problem that the power of the whole lamp is not uniform due to the different load of the customer, but also solves many troubles such as cumbersome production, and improves the production efficiency and the quality of the shipment of the customer."

Indeed, in a living environment where the product is heavily homogenized, if the company cannot make the first brand in the big market, then it must strive to create a new market segment and become the first. Undoubtedly, the law of subdividing into kings has become one of the ways for companies to break through. Jiansen Technology also hopes to establish its own competitive advantage in an extremely segmented market and become the NO.1 in the minds of many customers.

In fact, in terms of high-power LED power companies, Mingwei, Maoshuo Power, Infineon, etc. are all excellent power companies in the industry, and the market acceptance is generally high. In such a market environment, as a "latecomer", Jiansen Technology has always insisted on the main outdoor lightning protection power supply. With its outstanding lightning protection index, craftsman production spirit, stable quality, and "tempting" service commitment, it has won numerous The trust and support of customers has become a "dark horse" in the industry.

It is understood that since entering 2013, Jiansen Technology has devoted all its energy to the R&D and production of “Lightning and Anti-surge” of outdoor power supply. After several years of continuous innovation and research and development, it now has a certain market share. "Our ultimate goal is to be the 'most stable outdoor lightning protection power' product, and to build Jiansen Technology into an 'international brand-name outdoor power supply company' that has become a real anti-ray expert." Xin Mingfeng is confident. Fully expressed.

Take more measures and break the dilemma of “increasing income without increasing profits”

I believe everyone has noticed that there is a widespread phenomenon in this year's high-power LED power supply companies, that is, "increasing revenue does not increase profits."

In response to this situation, Xin Mingfeng believes that "any industrial product, as its market tends to mature, product performance and efficacy will become more and more abundant, the price will also decrease, and the gross profit margin will be rationalized. This is The inevitability of the development of the market economy."

For example, in the street lamp market, the overall street lamp market is becoming more and more fierce at this stage, and the price drop of products is increasing. However, the proportion of power supply cost in the whole lamp cost has been high, which leads to the gradual compression of profit margin.

It is concluded that the price of high-power outdoor power supply will continue to decrease in the next few years due to the trend of price cuts in the entire market until it is adjusted to a stable point. Finally, the market will be welcoming competition in terms of brand, quality and service.

In the future, in order to break the dilemma of “increasing revenue and not increasing profits”, LED high-power power companies need to reduce costs through large-scale production, and data management and control to improve quality. At the same time, it is necessary to develop and innovate through the introduction of talents, and to develop innovative products in combination with big data.

“Obviously, the entire high-power outdoor power supply market is now improving the price/performance and competitiveness of its products through innovation. Of course, this also includes our Jiansen power supply. As early as last year’s high-tech LED annual meeting, I made a promise. -- The price of high-power power supply will drop by 30% in the next two years. Through the unremitting efforts of all employees of Jiansen Technology for the past year, the goal of 50% will be completed in the first year." Xin Mingfeng told Gaogong LED.

At the same time, with the continuous warming of related concepts such as intelligence, Internet of Things, artificial intelligence, etc., the practical application requirements of intelligent power supply in high-power power supply will be more and more. From a macro perspective, the global demand for energy utilization is getting higher and higher. High-power lighting itself is an area with more energy demand. Implementing intelligent lighting will save more energy.

Xin Mingfeng said frankly, "Through these years of contact with customers, it is concluded that "the power supply of undead lights is a good power source", and the rest are empty talks. The future high-power power supply should be combined with smart city, wifi module, data monitoring and transmission. Continue to provide better products and services to our customers."

In the future, intelligent system technology is becoming more and more mature, and power supply technology itself is progressing. The two have achieved stable and close cooperation, providing a feasible basis for intelligentization. Jiansen Technology seizes the opportunity of intelligentization and seizes the opportunity of high-power market.

The 2017 High-tech LED Annual Conference will be held on December 21-22 in Shenzhen Baoan Dunxi International Hotel. At that time, Xin Mingfeng, Chairman of Jiansen Technology, will attend the conference as a guest speaker, and will conduct in-depth exchanges with 400 industry elites on the theme of “The Rise of New Power Power New Forces”.

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