Apple Proview Secret Game: Apple Has Evaluated iPad Renaming Cost

Although Proview Technology has filed an application to the court in Shanghai to enforce an injunction against Apple iPad, Protek Ma Dongxiao said to Tencent Technology that Proview still expects to reach a settlement with Apple. According to informed sources, Apple has assessed the cost of rebranding the iPad in China, and the two sides are in an impasse.

Proview Technology still expects to reconcile Proview representative Ma Dongxiao to Tencent Technology, saying that the purpose of the Proview Application Prohibition Order is to limit the illegal circulation of iPad products in the market before the end of the second instance, although under normal circumstances the court will receive 48 hours after receiving the application. Will decide whether to issue a ban. However, in the actual implementation process, the time will often be extended, especially when it comes to heavyweight products such as Apple, so I do not know if I can get a reply on time.

He said that after receiving an injunction from the court, Proview will ask Apple to stop selling iPad products in various channels in mainland China. However, he also said that according to his understanding, Proview Technology still expects to reach a settlement with Apple, but Apple has not yet made a clear statement.

According to industry insiders' evaluation, Proview's application to the court for a prohibition order is to use advancement as a retreat.

Apple has assessed the cost of renamed Guo Fu, a well-known lawyer in the country, told Tencent Technology when he talked about the case. Under normal circumstances, Apple's chances of reversing the second-instance are low. He believes that the possibility of reconciliation between the two parties is very large. The core of the two sides' stalemate lies in Proview. The asking price and Apple's assessment of the iPad's cost of renamed on the mainland.

Proton Ma Dongxiao also recognized this view, but he said that Apple and Proview have no further information on the current communication can be disclosed.

However, according to a person familiar with the matter, he disclosed to Tencent Technology that although Apple had lost the first trial, it was still full of confidence in the second instance. The person familiar with the matter said that Apple has long assessed the cost of changing the trademark of the iPad in the mainland, but the internal disclosure reveals that Apple's enthusiasm for reconciliation with Proview is not high.

According to Yu Guofu, a well-known lawyer in the industry opinion, in the iPad trademark case, Apple’s legal department did have mistakes. Regardless of the outcome of the second instance, this case shows that companies should attach importance to their own intellectual property strategies on a global scale.

Yu Guofu said that Gome and Apple's other Apple channels continue to sell iPad products with certain legal risks. They should contact Apple as soon as possible to obtain relevant protection when they face litigation.

Event Replay In 2000, Proview International's Proview Taipei company registered iPad trademarks in various countries and regions. In 2001, Shenzhen Proview also registered the iPad trademark in mainland China.

In 2009, Apple purchased IPO of Taipei Proview's iPad globally for 35,000 pounds. However, because the ownership of the mainland iPad trademark is not in Taipei, but in the hands of Shenzhen Proview. As the Apple iPad entered the mainland market, disputes between the two sides emerged.

In addition, at the end of 2009, a creditors’ meeting composed of eight major banks decided to restructure Proview. Hejun Venture Co., Ltd. served as the debt restructuring consultant for Proview Technology. In 2010, it cooperated with 8 creditor banks that promoted Proview. It was up to Apple to claim 10 billion yuan.

On December 5, 2011, Apple Corp. v. Proview Technology (Shenzhen) Co., Ltd. (hereinafter referred to as Shenzhen Proview) requested the first-instance ruling on the trademark rights of the iPad. Shenzhen Intermediate Court dismissed all of Apple's claims in the first instance.

On January 5, 2012, Apple appealed to the Higher People's Court of Guangdong Province.

On February 6, 2012, Proview Technology filed an application with the court in Shanghai requesting an injunction against the Apple iPad.