Baidu Wu Haifeng: "New Search" in the Smart Age will Create a New Ecology
On May 23, the 2017 Baidu Union Summit with the theme of “Intelligent Revolutionary Ecological Evolution†was held in Chongqing. In the forum session of the summit, Wu Haifeng, Executive Director of Baidu Web Search, gave a keynote speech entitled "Baidu Search Intelligence Evolution". He said that Baidu search has more than 700 million active users, and users have gradually become accustomed to new search expressions represented by voice search and image search.
Baidu Web Search Executive Director Wu Haifeng
Wu Haifeng stated that with the support of leading AI technology, Baidu search has entered the era of smart “new search†and can better understand and meet the needs of users. With the improvement of the user's requirements for content structure, knowledge, and rich media, Baidu will also support new sorting mechanisms, product mechanisms, and components to jointly create a win-win new ecology together with the resources, and finally realize the world of indexing. Make complex world a simpler goal.
From content to service, intelligent "new search" can better meet user needs
In 2016, Baidu first proposed to build a "new search" from multiple dimensions through constant technological innovation, product innovation, and self-breakthrough. Wu Haifeng stated that Baidu’s “New Search†has optimized the original search distribution route and has already accessed 620 external quality sites and more than 2 billion structured data to meet users’ tactics of structuring, knowledge, and diversity in terms of content. The demand for media and rich media has greatly improved the efficiency and convenience of users' access to information.
"Different from the disadvantage of traditional search information acquisition efficiency, Baidu's new search redefines search function elements for mobile scenes, organically aggregates and presents high-quality information content in search results, and improves user information acquisition efficiency." Wu Haifeng Introduction . "New search" also adopts a clearer and more reasonable content layout to integrate various types of content such as restaurants, movies, celebrities, and tourism in the process of converting content into services, so as to specifically recommend corresponding pages and meet users' search requirements in one stop. , and inspire users to explore more through smart recommendations.
In order to enhance the web-site experience, Baidu creatively launched the Mobile Instant Page (hereinafter referred to as MIP), which can make webpages reach users in a more friendly and faster manner, and greatly enhance the mobile search experience. Wu Haifeng introduced that the number of sites that have completed the MIP transformation has exceeded 4000. In terms of accelerating results, the use of MIP can save the loading time of site webpages by 20% to 80%, PV can be increased by 5% to 40%, and the page experience can be more smooth.
Build a "new ecology" around a smart "new search"
Users' new search habits are gradually being developed. Their demand for using search engines to solve problems one-stop is also growing. The ecological environment of the Internet is changing. In the face of these changes, Baidu search will launch a new model of link partners, and eco-partners will pursue the maximization of user value. Baidu search will launch a new sorting mechanism, new product mechanism, component support, and diversified liquidity channels to provide basic enabling for the “new search†ecological construction. At the same time, it will also unify the group of webmasters to help them introduce more quality content and The service, through the promotion of fan operations and user experience, enhances the ability of the resource party to gain access to customers, and realizes multi-winies in terms of traffic, users, realization, and brand.
Wu Haifeng said, “Baidu will be a joint webmaster for the transformation. We hope that in the new search era, it will allow search users to become owners of their own users, and through the support of artificial intelligence technology, Baidu search will evolve from connecting information to connecting all things. Under the brand-new search ecology, the webmaster will be able to effectively reduce the cost of establishing a station, and obtain more traffic and users, and eventually realize the goal of indexing the world."
In the face of a new ecological environment, Baidu's “New Search†technology empowers users to enhance the user experience while also effectively improving site traffic through MIP technology, truly fulfilling the promise of simpler search for complex worlds. In the future, relying on the technological advantages of artificial intelligence, Baidu will continue to innovate the search function, create a new and open ecosystem, and meet the needs of users in one-stop, deep-level, and all-round ways.
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