Can't answer these three points, I am embarrassed to say that it is dry intelligent network.

The development of autonomous driving and car networking is undoubtedly shuffling the value chain. Opportunities are opening the door to non-traditional suppliers; from the Internet giant to traditional car manufacturers, many Chinese companies are also actively involved. In the next two decades, the traditional automotive industry will face enormous challenges.

Car cloud bacteria in the tide of intelligent network connection, want to explore how the market participants can find the direction and implement the strategy in this new value chain. So we have the following three questions, and first of all, we have a conversation with three senior analysts at the world-renowned research institute Strategy AnalyTIcs. Have you ever died of these problems, welcome to answer!

Question 1: From ADAS to autonomous driving, where is the biggest blue ocean?

Respondent: Ian Riches, Global Automotive Industry Director, Strategy AnalyTIcs

Can't answer these three points, I am embarrassed to say that it is dry intelligent network.

ADAS (Advanced Driver Assistance System) has become one of the fastest growing areas of automotive electronics. Strategy AnalyTIcs expects automakers to purchase approximately $15.9 billion in ADAS systems from their suppliers in 2016, accounting for approximately 6% of the total automotive electronics market for light-duty vehicles, and will grow to $36.5 billion in 2021, accounting for automotive electronics. 11% of the total market.

From ADAS to autonomous driving, what are the most promising business opportunities? First and foremost are safety distance monitoring systems and sensors, the most important of which are AEB and camera.

The safety distance monitoring system can monitor the area in front of the car and will be one of the fastest growing market opportunities in the next five years. In this type of system, Automatic Cruise Control (ACC) used to be the most popular feature, but has now been replaced by the Automatic Emergency Brake System (AEB), which is currently leading in Europe, but with the acceleration of Chinese OEMs At the pace, the development of Chinese-made car AEB will be much faster than in Europe.

Sensors such as LiDARs, cameras and radars are key components of ADAS technology, and the performance of the cameras is the most prominent, and more and more applications are being applied to relatively low-cost parking and moving solutions. The camera is the only sensor currently deployed on traffic signal recognition and off-track warning systems, and it can also be used on AEBs. Further developments will come from emerging applications such as camera rearview mirror replacement systems. High-end cars will be equipped with multiple cameras, while the demand for car cameras for light-duty cars is expected to exceed 150 million in 2021.

These are real growth markets, but when autopilots will be mass-produced, we need to be realistic. The Strategy AnalyTIcs survey found that users are more and more admissible in autopilot, but there are still some sub-users who say they are unacceptable. In addition, the challenge of producing a true self-driving car cannot be underestimated.

Question 2: When is the front-mounted car network, when will it usher in the dawn of commercialization?

Respondent: Li Jianyu, Senior Analyst, Global Automotive Industry, Strategy Analytics

Can't answer these three points, I am embarrassed to say that it is dry intelligent network.

In the future life of the Internet of Everything, connected cars can be seen as a link under the great ecology of the Internet of Things. Together with smart homes, smart health, smart transportation and other links, we can satisfy all-round customer-centric intelligence. Service needs.

Strategy Analytics predicts that by 2020, nearly half (44%) of new cars sold in the year will have pre-installed networking capabilities. The OEMs represented by BMW, GM, SAIC, GAC, and Changan are working hard to significantly increase the front-loading network loading rate and even 100%.

Along with the gradual improvement of the pre-installed networking module, the development of the Internet of Vehicles has also undergone a process of change from quantitative change to qualitative change. Through networking, the OEM is actively pushing the richer services to users in a way that more closely matches the user's interaction habits. Through the OTA, the OEM is also changing the delivery mode of new functions/new services under the premise of reducing the comprehensive cost of function upgrades and avoiding the risk of recall. Through innovative services such as UBI and shared vehicles/trips, OEMs can more accurately perform user travel portraits and provide richer personalized services.

Question 3: How does the next generation communication standard form a truly reliable and secure support for V2X?

Respondent: Yang Guang, Senior Analyst, Strategy Analytics Wireless Operations Strategy

The 3G and 4G technologies we use today do not take into account the specific requirements of the car in terms of reliability, bandwidth and delay. Therefore, the development of 5G network standards must fully consider the requirements of the Internet of Vehicles, on the one hand to provide high-quality Telematics services, on the other hand to provide vehicles with low latency and highly reliable V2X short-range communication services, thereby improving security.

In fact, the global mobile communications industry camp has already begun to act. The mobile communication standardization organization 3GPP launched a research project for LTE V2X in mid-2015, and it is expected to complete the standardization of related technologies by the end of 2016. The demand for low latency and high reliability required for vehicle networking applications has also become an important goal of 5G technology research and development. 5G is expected to be the first mobile communication system to support direct communication between vehicles.

With the gradual improvement of 4G network coverage, some leading operators have begun to gradually withdraw 2G and 3G networks from the market. For automakers, it should be a “returning the old and welcoming new”, and choosing the key node of the new generation of wireless connection technology for the Internet of Vehicles business. It is necessary for the mobile communication and automobile industry camps to further strengthen communication and cooperation, jointly promote the development of new vehicle networking technologies, and build a fully connected vehicle system for the future.

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