Guotai Lighting Family Enterprise Li Guofeng: The change is difficult to sustain
"You said that as long as we can get out of the woods in two years, how can we become more and more difficult now? Are we going the wrong way?" Yu Wenyan asked her husband and Guotai Lighting Chairman Li Guofeng.
"I am not afraid to offend anyone. As long as you think it is the right decision, I will resolutely implement it. But now, relatives and friends are turning their backs, debts are rising, and people are still unsatisfactory.? Cathay’s benefits have been declining for several years, dealers. Most of them are watching, I?? 1 Yu Wenyan sighed heavily.
Li Guofeng did not answer. He knows that Cathay Lighting is experiencing the most severe test since its creation. On the one hand, the family is still angry because of his ruthlessness. On the other hand, the employees do not see signs of going out of the reform period, the benefits have been declining year after year, and the professional managers have always had problems. He has to rely on his wife and himself for the time being. Master management. He couldn't figure out how to complete the transformation of the family governance model while continuing to promote business transformation.
Brewing change
In 2002, when Guotai Lighting's annual profit exceeded 20 million, and export orders continued to increase, Li Guofeng believed that if enterprises follow this linear model, they will encounter bottlenecks in 2005.
Cathay Lighting has always been based on the OEM production of large foreign companies. From the beginning of its establishment, Cathay Lighting has abandoned the domestic market where counterfeit and shoddy products are rampant and at a low level of competition, and has chosen the road for OEM production of multinational companies. Because it has long been a supplier of special products for large international companies such as GE and Sivonia, Cathay Pacific has accumulated strong technical strength and quality control capabilities, and its ability to lead research and development according to market dynamics and consumer demand is also growing.
However, as a foreign trade order production enterprise, it is bound to face a dilemma: the more foreign orders, the more passive the production and management of enterprises. By the year 2001, Cathay apparently felt that some strengths were not enough, and production, stocking, and logistics were becoming more and more passive. At the same time, Cathay's production time must also be adjusted according to foreign countries, employees are dissatisfied, enterprises have to issue additional overtime fees, electricity consumption and other energy costs have also risen. Li Guofeng also repeatedly found that once the number of foreign orders increased, internal management was in a mess, especially the administrative department under the control of his sister Li Li, not only unable to play an effective role but also troublesome.
Because Guotai Lighting is the same as many small family workshops, it was originally a joint venture with family management. In addition to the husband and wife, who is in charge of technology and production, and the main focus on finance and administration, as the company grows bigger and develops faster, some of the family members of the two have also entered the company to hold different management positions. Meanwhile, Li Guofeng Some of the old colleagues and the old men of the company that had worked the earliest have also entered Cathay. It can be said that it is precisely because of a family and paternalistic management model that Cathay has developed rapidly.
However, if Cathay Lighting is to continue to grow and develop, especially to complete qualitative changes, Li Guofeng believes that it is no longer possible to rely on family managers with limited knowledge and lack of modern management experience, including Li Guofeng and Yu Wenyan themselves.
Li Guofeng is increasingly aware that family management members who are located in technical, procurement, and administrative positions are difficult to delegate long-term tasks. Only by retiring them, introducing professional managers, and guiding enterprises to use advanced management tools to build more competitive. The modern management system of force to achieve transformation. Cathay Lighting has only changed its export to domestic sales. By establishing a brand in the country to promote foreign development, it is possible to eventually become an international company.
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