How does the new gameplay of TCL drama culture make "Shakespeare not angry"

On October 14th, the Hefei Anhui Grand Theater was full of seats and thunderous applause. TCL ice-washing products helped the happy twist of the annual masterpiece "Shakespeare Don't Be Angry", which gave the local audience an interactive and well-involved drama experience. . This is not only a gift from TCL to pay tribute to the 110th anniversary of Chinese drama, but also a new starting point for TCL 2017's creative drama marketing, and to experience a different drama life with the audience.

When the ice wash meets the drama, the TCL product and brand image are vividly presented.

As the latest masterpiece of Happy Tattoo paying tribute to Shakespeare, "Shakespeare is not angry" uses the "play in the drama" way to turn the stage into a rehearsal field, and also brings the audience to the scene. In the play, the granddaughter was worried about his grandfather's health and staged a self-made kidnapping drama. The grandfather who was "to be beaten" had to "indiscriminately adapt" the script, eventually turning the tragedy into a comedy and deducting a "temperature." Zero distance carnival."

"Shakespeare is not angry" immersive interactive activities

When the classic drama encounters the industry-leading TCL ice-washing products, what kind of spark will it shine? In the drama, TCL ice-washing products are vividly implanted into the set, integrating product features into lines and plots, giving the drama a new gameplay and connotation. . The main integrated inverter air-cooled refrigerator is equipped with TCL's first integrated inverter air-cooling technology to protect the health of the family. The pollution-free drum washing machine allows the healthy and clean laundry method to enter the ordinary people's home. TCL ice-washing products directly hit the consumer's pain point - health, coincides with the concept of health and pursuit of hope advocated by the play.

Hefei is the home base of ice-washing products. This time, TCL borrowed the classic drama "Shakespeare and Don't Get Angry" to Hefei, and communicated deeply with consumers at home. Through the association of dialogue drama, it set up emotional communication between brands and consumers. The bridge allows the audience to experience the charm of Shakespeare's classic drama while immersing themselves in the TCL ice wash product features and deepening the brand impression.

It’s more fun to play, bringing a new experience of extraordinary drama

On the stage, the insertion of the TCL dialogue drama is vivid. In addition to the plot, TCL gives this drama activity more humanistic feelings. From the event sign-up to the interactive session to the show, the interesting and informative immersive interactive activities greatly evoke the enthusiasm of the audience.

The audience took a photo in front of the TCL theme backplane

In order to let all the audiences feel the unique charm of the drama, TCL spares no effort to provide consumers with the opportunity to get close contact with the drama characters. The well-known drama director, Zheng Zheng, takes photos and interactive performances with the audience. A senior drama fan at the scene was filled with emotion: "Before watching the drama, I was waiting for it to enter the scene. After reading it, it was scattered. This event is very rich and interesting. I can participate in it. The most happy thing is that I can get close and play. The director is in touch, this is an unforgettable experience."

As the top player in drama marketing, TCL runs through the interactive aspects of the performance and experience of ice-washed products. Product display area, integrated frequency cross four-door and open door air-cooled refrigerator, pollution-free drum washing machine and other heavy products that condense TCL's ingenuity. The two integrated inverter air-cooled refrigerators combine a variety of innovative technologies, with fast cooling, novel design and functional humanity, which can provide 360° fresh care for food. The pollution-free drum washing machine adopts the industry's first innovative solution of “1+N vat-free pollution + keg-free pollution-free” to solve the exclusive washing needs of the whole family. Consumers have directly praised these ice-washed products on the spot and praised them, deepening their impression of the products and enhancing brand trust.

TCL ice wash product display area

From home appliances to classic dramas, TCL has been accompanying for many years, creating a high-quality life for people and promoting a new lifestyle.

Creative touched life, TCL inherits a hundred years of drama culture

Since the birth of the Chinese drama, it has resonated with the changes of the times and accompanied by social life. With the respect of dialogue drama, the inheritance and development of culture, TCL is deeply exploring the deep-seated needs of consumers, and bringing new high-quality lifestyles to consumers through product innovation, especially brand products and drama marketing innovation. . After years of development, the drama culture has already penetrated into the brand genes of TCL.

"Shakespeare is not angry" drama poster

Since 2015, TCL has pioneered the industry. It has co-produced the two classic dramas of Happy Twist "Charlotte Trouble" and "Happy Dinner" to kick off the drama marketing. It has been walking alongside the drama for three years. This year, I joined hands with the classic drama "Happy Dinner" and "Shakespeare Don't Be Angry", and devoted all of them to the promotion and popularization of the drama culture, which brought a lot of sensation. It is reported that the next TCL TV products will also join the happy stage of the famous movie "Shame of Tekken", and the classic drama "Hearing Hongyi" directed by the new director Tian Yuxin, bringing more touch and surprise to the audience across the country. .

TCL, which has always advocated the use of creativity to move life, has opened up a new approach to differentiated marketing of “culture + entertainment” in the hot entertainment marketing environment. With the development of brand rejuvenation, product diversification and high-end, TCL relies on the effective linking of drama and precise audience, gradually promotes user iteration and establishes a new brand image. In the future, in addition to the combination of brand, product level and drama, TCL will also use the ultimate pursuit of drama in product development, production, service and other aspects, and strive to present a high quality of life for users.

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