How far away is home theater from industrialization? Home theater VS car
[Audio Network Information] Private cinema, a concept far away from the people, because we know that it is the characteristics of the villa area, the exclusive of the rich and famous celebrities, is the luxury of the people. Newman is about to break this concept, and a private cinema era that belongs to the people is coming. Once upon a time, cars were a luxury, but cars soon came to life, and home theaters would be faster than cars. are you ready?
Q1: Home theater is still feeling the choice of a few high-income families. Why do you think China is likely to realize the industrialization of home theater in the near future?
Xu Wei (Marketing Director): Once upon a time, cars were also a luxury that ordinary people could not reach. (But) Today, cars are not only a symbol of identity, but also become a means of transportation for ordinary (old) people. With the booming Chinese economy for more than 30 years, the automotive market has become a high-end and popular market. When it comes to home theater, the first thing people think of is the villa mansion (the characteristic that can be seen). It feels that it is exclusive to rich people or professional enthusiasts. It is a luxury for ordinary people. In fact, more and more ordinary families in China now enjoy the visual feast brought by the projection home theater. With the development of spiritual civilization and the rapid development of digital imaging technology, whether home theater can be industrialized is a topic worth exploring.
Q2: The car has indeed begun to spread, but it feels that this belongs to two different industries in the home theater. So can you please analyze this point in detail?
Xu Wei (Marketing Director): We may wish to conduct comparative analysis from the following aspects.
From the market level, just as automobile products have changed from luxury goods to daily necessities of ordinary people's homes; at present, home theaters are still among the luxury goods, and the market share is still relatively low. The public's understanding of home theater is still based only on word of mouth. . But I believe (with) economic development, people's spiritual and cultural needs are increasing, and home theaters will experience such a process of transformation.
From a technical point of view, the car has also undergone a technology upgrade process. In the early 1980s, the domestic automobile brands were mainly red flags and Dongfeng. With the continuous expansion of the market, domestic manufacturers began to introduce advanced foreign technology and established them one after another. The joint venture plant opened the prelude to the domestic auto market.
Nowadays, the home theater industry is undergoing a similar technology upgrade stage. More and more audio-visual equipment on the market is constantly being updated. Many advanced technologies are also being continuously opened up. Like 3LCD, Blu-ray DVD technology has been widely used. And popular.
In order for ordinary people to use home theaters, they must first introduce products that the general public can afford. Therefore, the third point, from the product level (analysis), the car industry market has previously launched the family car brands such as Jetta, Beverly, Xiali, Santana, etc., which are loved and sought after by the Chinese people; (root) According to the survey, in the field of home theater, (Currently) Many well-known brands such as Sony, Panasonic, JVC, etc. (also) will go down the high-priced "altar" and launch home theaters with more affordable prices. Domestic brands are also poised for this.
Q3: According to your analysis, the home theater and the automotive industry are quite close. In fact, the popularity of home theaters in China and the sales of cars are not at all one level. Why?
Xu Wei (Marketing Director): Compared to the two industries, home theaters still lack some objective conditions.
The first is the big environment. The car has to sell well, the precondition is that the road is good, and the gas station is abundant. In recent years, the continuous development of the domestic highway system, the communication between the city and the city has become more and more convenient, and the number of gas station outlets has also increased, laying a foundation for the development of the automobile industry.
Therefore, the popularity of home theater requires a richer source of film and a higher speed Internet. It is believed that with the gradual popularization of 3G networks, the bandwidth speed will be greatly improved. People can download high-definition sources through the network, and the popular express trains of 3G networks in home theaters will go further and further.
The second is the channel. From the point of view of sales, the 4S stores in the auto industry have sprung up, which has made the marketing network of the auto industry perfect. At present, the business operators of home theaters are still relatively rare, and most of them are mainly based on engineering installations. Get high profits. This limits the popularity of home theater.
Of course, the promotion of the media is also indispensable for an industry. At the same time as the development of the automotive industry, the emergence of automotive-related newspapers and magazines, such as "Cheyou Magazine" and other professional media journals (magazines), has formed a strong public opinion promotion; but now, many professional home theater industry media have begun Concern and speculation, the overall entry into the media early stage of promotion.
Finally, we can not ignore the industrial development environment: home theater products have the characteristics of household appliances and consumer electronics products, and the development prospects of the industry in the next few years will be directly affected by the development environment of the entire industry.
Q4: You have a lot of good prospects about the home theater industry, but what about the popularity of home theater in China? How big is the gap with Europe and America?
Xu Wei (Marketing Director): In developing countries such as Europe and the United States, the penetration rate of home theater has exceeded 20%, becoming a must for many families. In China, the proportion of truly home theater is less than 1%, and mainly Focus on high-end, high-income people.
Q5: How much potential do you think China's home theater market has?
Xu Wei (Marketing Director): The high penetration rate in Europe and the United States is inextricably linked to the development of its booming film industry. However, the rapid development of China's film industry in recent years is also obvious to all. Avatar also shows that the Chinese market has great potential, and how to dig is a question for everyone in the home theater industry. The number of existing households in China is 370 million, which is an extremely large consumer group. Achieving the penetration rate in Europe and the United States, this will become a huge profit space industry, and will also drive the development of more related industries, such as: digital media, movies, home decoration and so on. Domestic authoritative figures have been counted. In the next three years, the demand for home theater in China will reach 6.5 million sets. Assuming a set price of 10,000-20,000 yuan, the sales of the entire industry will reach 65 billion to 130 billion in three years. Between, this is a very tempting cake, what is lacking now is the knife that can cut the cake!
Q1: Home theater is still feeling the choice of a few high-income families. Why do you think China is likely to realize the industrialization of home theater in the near future?
Xu Wei (Marketing Director): Once upon a time, cars were also a luxury that ordinary people could not reach. (But) Today, cars are not only a symbol of identity, but also become a means of transportation for ordinary (old) people. With the booming Chinese economy for more than 30 years, the automotive market has become a high-end and popular market. When it comes to home theater, the first thing people think of is the villa mansion (the characteristic that can be seen). It feels that it is exclusive to rich people or professional enthusiasts. It is a luxury for ordinary people. In fact, more and more ordinary families in China now enjoy the visual feast brought by the projection home theater. With the development of spiritual civilization and the rapid development of digital imaging technology, whether home theater can be industrialized is a topic worth exploring.
Q2: The car has indeed begun to spread, but it feels that this belongs to two different industries in the home theater. So can you please analyze this point in detail?
Xu Wei (Marketing Director): We may wish to conduct comparative analysis from the following aspects.
From the market level, just as automobile products have changed from luxury goods to daily necessities of ordinary people's homes; at present, home theaters are still among the luxury goods, and the market share is still relatively low. The public's understanding of home theater is still based only on word of mouth. . But I believe (with) economic development, people's spiritual and cultural needs are increasing, and home theaters will experience such a process of transformation.
From a technical point of view, the car has also undergone a technology upgrade process. In the early 1980s, the domestic automobile brands were mainly red flags and Dongfeng. With the continuous expansion of the market, domestic manufacturers began to introduce advanced foreign technology and established them one after another. The joint venture plant opened the prelude to the domestic auto market.
Nowadays, the home theater industry is undergoing a similar technology upgrade stage. More and more audio-visual equipment on the market is constantly being updated. Many advanced technologies are also being continuously opened up. Like 3LCD, Blu-ray DVD technology has been widely used. And popular.
In order for ordinary people to use home theaters, they must first introduce products that the general public can afford. Therefore, the third point, from the product level (analysis), the car industry market has previously launched the family car brands such as Jetta, Beverly, Xiali, Santana, etc., which are loved and sought after by the Chinese people; (root) According to the survey, in the field of home theater, (Currently) Many well-known brands such as Sony, Panasonic, JVC, etc. (also) will go down the high-priced "altar" and launch home theaters with more affordable prices. Domestic brands are also poised for this.
Q3: According to your analysis, the home theater and the automotive industry are quite close. In fact, the popularity of home theaters in China and the sales of cars are not at all one level. Why?
Xu Wei (Marketing Director): Compared to the two industries, home theaters still lack some objective conditions.
The first is the big environment. The car has to sell well, the precondition is that the road is good, and the gas station is abundant. In recent years, the continuous development of the domestic highway system, the communication between the city and the city has become more and more convenient, and the number of gas station outlets has also increased, laying a foundation for the development of the automobile industry.
Therefore, the popularity of home theater requires a richer source of film and a higher speed Internet. It is believed that with the gradual popularization of 3G networks, the bandwidth speed will be greatly improved. People can download high-definition sources through the network, and the popular express trains of 3G networks in home theaters will go further and further.
The second is the channel. From the point of view of sales, the 4S stores in the auto industry have sprung up, which has made the marketing network of the auto industry perfect. At present, the business operators of home theaters are still relatively rare, and most of them are mainly based on engineering installations. Get high profits. This limits the popularity of home theater.
Of course, the promotion of the media is also indispensable for an industry. At the same time as the development of the automotive industry, the emergence of automotive-related newspapers and magazines, such as "Cheyou Magazine" and other professional media journals (magazines), has formed a strong public opinion promotion; but now, many professional home theater industry media have begun Concern and speculation, the overall entry into the media early stage of promotion.
Finally, we can not ignore the industrial development environment: home theater products have the characteristics of household appliances and consumer electronics products, and the development prospects of the industry in the next few years will be directly affected by the development environment of the entire industry.
Q4: You have a lot of good prospects about the home theater industry, but what about the popularity of home theater in China? How big is the gap with Europe and America?
Xu Wei (Marketing Director): In developing countries such as Europe and the United States, the penetration rate of home theater has exceeded 20%, becoming a must for many families. In China, the proportion of truly home theater is less than 1%, and mainly Focus on high-end, high-income people.
Q5: How much potential do you think China's home theater market has?
Xu Wei (Marketing Director): The high penetration rate in Europe and the United States is inextricably linked to the development of its booming film industry. However, the rapid development of China's film industry in recent years is also obvious to all. Avatar also shows that the Chinese market has great potential, and how to dig is a question for everyone in the home theater industry. The number of existing households in China is 370 million, which is an extremely large consumer group. Achieving the penetration rate in Europe and the United States, this will become a huge profit space industry, and will also drive the development of more related industries, such as: digital media, movies, home decoration and so on. Domestic authoritative figures have been counted. In the next three years, the demand for home theater in China will reach 6.5 million sets. Assuming a set price of 10,000-20,000 yuan, the sales of the entire industry will reach 65 billion to 130 billion in three years. Between, this is a very tempting cake, what is lacking now is the knife that can cut the cake!
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