How is the US Verizon IoT revenue growth exceeding 23% achieved?
Dr. Zeng Yong: Inaugural China Telecom Beijing Research Institute Strategic Planning Research Department, China Telecom Beijing Research Institute NB-IoT IoT Major Project Member, Strategy Group Leader, focusing on research business strategy, Internet of Things, data analysis and machine learning .
What is the main content of this article? 2017 is the first year of China Telecom's NB-IoT development, and vigorously expanding the Internet of Things has become the focus of the Group's attention. The Verizon IoT business has grown rapidly in the past two years and has become an important source of revenue and a new growth point. Strategically, Verizon will position the Internet of Things as the fulcrum for platform and application development; tactically target traditional market pain points and emerging markets, launch vehicle-based IoT applications and integration services, and lay out innovative businesses such as LED light-sensing Internet of Things and smart communities in advance. Verizon leverages M&A, platform openness and business integration strategies to quickly gain the benefits and differentiated benefits of IoT services. The Verizon Internet of Things strategy can provide a useful reference for the development of China Telecom's Internet of Things.
The core point of this paper is that the development of the Internet of Things is not only a connection, but also the high value-added part of the Internet of Things. In the platform and solution, the Internet of Things strategy should be extended from the connection, to the IoT platform and solutions, and to obtain continuous value creation.
2. The key point of doing the IoT platform is to lower the platform development threshold, provide developers with systematic services from hardware, software, data to specific application scenarios, expand partners, and prosper the ecosystem of the IoT platform.
3, the Internet of Things should sink to the vertical market, we must grasp both hands, one must grasp the pain points of the traditional industry market, provide targeted Internet of Things, cloud, big data, intelligent solutions. Second, we must grasp the potential needs of emerging markets and provide innovative technologies and product solutions.
4. The development of the Internet of Things relies on the endogenous development model and cannot adapt to the rapid advancement of the Internet of Things. To a certain extent, it needs to leverage capital leverage to acquire powerful application solutions companies, and jointly seize the market and gain the dominant position of competition.
Verizon Internet of Things Dividend: New Income Growth Point
In 2017, domestic IoT competition is still in the early stage of scale expansion, and it still cannot generate too much business income. For example, the strategic goal of China Mobile Internet of Things in 2017 is to increase the number of connections by 100 million. The target of China Telecom's Internet of Things is to increase the number of connections by 25 million. The two giants have not disclosed the revenue target of the Internet of Things.
Figure 1: Verzion's 2014-2016 revenue and profit growth 
Figure 2: Verizon's revenue and growth in the Internet of Things in 2014-2016
Different from the development stage of the domestic Internet of Things, the Internet of Things has become the source of revenue growth for US carriers. For example, Verizon's revenue in the Internet of Things reached US$690 million in 2015, an increase of 18% year-on-year, much higher than Verizon's 3.6% revenue growth in the same period. Become a bright spot in the performance of the year. In 2016, Verizon's IoT revenue was 850 million US dollars, a year-on-year increase of more than 23%, and the total revenue ratio increased to 0.7%. Compared with the weak development of basic business, the growth of the Internet of Things continued to be strong; as shown in Figure 1 and Figure 2; 2017 Verizon The revenue target for networking is set at more than $1 billion. How the Internet of Things with low power consumption and low speed is the main feature has evolved into Verizon's new revenue growth point.
Strategically, Verizon highlights the core position of the Internet of Things, launches the IoT platform and applications, and provides basic financial support for IoT expansion. Tactically penetrate the vertical market segment, seize the customer's pain points and emerging market demand, and provide IoT connectivity + cloud platform + big data + solution integration service. In terms of operation mode, Verizon boldly abandoned the endogenous development model, and through the acquisition of high-quality Internet of Things solution companies, completed the segmentation of the field and quickly gained market dominance. Mergers and acquisitions also provide Verizon with a new source of revenue, achieving a 23% increase in IoT performance.
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