With the application system of water purifier technology, the water purification equipment industry has taken shape, and emerging modes such as PPP will drive the upgrade of the water purifier industry. It is widely believed in the industry that the penetration rate of localized water purifiers in China is still low. As the direction of healthy drinking water tends to be clear, water purifiers will usher in more development opportunities and will always be in the “window†of investment. At the same time, the water purifier will also promote the development of the water purification equipment industry in a more scientific and efficient direction, becoming an important element of the water treatment industry chain.
In the field of environmental protection, water purifiers have entered the field of large-scale application from the emerging blue ocean, and will become the year of the water purifier industry in 2017.
In recent years, water purifiers have been the target of capital competition. According to public sources from the authoritative media, during the "13th Five-Year Plan" period, the water purification equipment market will maintain a compound annual growth rate of around 20%. By 2020, the scale of China's water purification equipment is expected to exceed 10 million units, corresponding industries. Will be more than 120 billion yuan. During the period, Unilever, Gree and other powerful industry giants also launched investment actions in the field of water purifiers, and actively built water purification facilities, such as water purification equipment manufacturing, filter elements, and operation services.
The industry believes that the water purifier will open a broader world for the water treatment industry, and through the overall solution to obtain high-quality water resources, a new model of healthy drinking water. At present, the penetration rate of water purifiers in China is still low. With the rapid development of water treatment technology and the efficient connection of water purification equipment and home appliance industry grid, in the next three to five years, the penetration rate of water purifiers in China will show a doubling trend with great potential.
Technology is the cornerstone of the water purifier. In addition to the independent research and development of core components including filter elements, ultrafiltration membranes, microfiltration membranes, and activated carbon, and realizing local branding, it is also an important way to rapidly improve water purification efficiency. Most traditional home appliance companies did not fully serve the water purification industry at the beginning of their establishment. However, with the strong sales channels to expand the territory, it is becoming the first choice for cross-border players to take root in water purifiers. In recent years, both traditional home appliance platforms and Internet giants have gradually shifted the development strategy of water purifiers to R&D and products, which also reflects the importance and urgent need of the water purification industry for independent knowledge and technology.
The “double breakthrough†in water treatment equipment manufacturing and water purification technology has promoted the vigorous development of water purifiers, but also pay attention to the technical path, the essence of which is to provide a healthier way of drinking water. From the current point of view, while the water purifier is empowering traditional water purification equipment and home appliance enterprises, recent players such as Bishuiyuan, Gree, Midea and Xiaomi have also accelerated their layout in the water purification field. In addition, some new forces in the market cannot be ignored: the integrated water purification service for high-end supply is also being built quickly.
The combination of cutting-edge technologies such as big data, artificial intelligence, virtual reality and water purification technology has opened a new door for water purifier revolution. So far, supply-side changes are redefining water purifiers, pushing the water purification equipment industry to usher in a wave of intelligence. On the one hand, strategic decision-making with water treatment technology as the core can help precision water purification and help the public to customize the water purification service; on the other hand, the big data-driven auxiliary strategy is also pushing the water purifier to be more scientific and more Effective direction development, to build the development foundation of smart water purification services.
That is to say, the ultimate goal of the water purifier is a high-quality drinking water mode. The public can build a safe and healthy high-quality water resource through the water treatment equipment manufacturing technology system. At the same time, the combination of water treatment equipment and intelligent applications will truly unveil the beginning of the future water purifier revolution. Up to now, the penetration rate of water purifiers is about 12%. In the future, this integration will be deeper. The cutting-edge technology brought by big data and home appliance industry will also be applied to every link of water purifiers.
For the change of drinking water mode, the real value of the water purifier is to form a closed loop, so that the increasingly harsh water purification effect is getting closer to the established target; for the water treatment industry, the real value of the water purifier is realized. Sharing across business. The water purifier not only changed the traditional drinking mode, but also became the focus of the environmental protection industry. In the future, the installation of water purification equipment will be combined with the comprehensive service plan, and the intelligent application of drinking water will become a reality, thus opening up the water purifier to the new economic normal business pattern, and initially forming a core value system for the market.
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