Meizu: 15th Anniversary Review, persistent pursuit of perfection on the road

15 years of polishing paving the way for dreams

For people, the age of 15 is from a fall to a young boy; for a company's development, 15 years, from the groping of the middle to the stalking forward. In 2018, coincided with the 15th anniversary of Meizu, in this very meaningful time, Meizu launched a "dream machine" Meizu 15. In the past fifteen years, Meizu has always been emphasizing the craftsmanship and design sense. The Meizu 15 released this time has inheritance and innovation.

After 15 years of establishment, Meizu’s “Artisan Heart” has become the soul of its brand. Looking back at the classic products that Meizu brought in the past, it is still frequently honoured. Most of today's mobile phones use the waist round Home design, the originator of which is Meizu. Meizu MX2's groundbreaking "small dots" and mBack design can be regarded as Meizu's innovative classics. Meizu's minimalist, ultimate and innovative design concept has long been engraved in every classic.

The appearance of the small circle is undoubtedly the most glorious era of Meizu. When the three keys of the King Kong are still mainstream, Meizu creatively designed a small circle and used it on the classic MX2 mobile phone. It integrates the return, lock screen, Unlock all other features, bringing users a new interactive logic experience. The white circle, which is different from the regular Android Home button on the market at the time, is more flexible and beautiful. Looking back at the small dots, it is also called by the netizens to be a classic of Meizu.

As a classic design, when the mobile phone entered the era of fingerprint recognition, especially many other manufacturers have the Home button to support the fingerprint recognition function, the traditional small circle design style has gradually failed to meet the user's new interactive experience, as an innovation With the craftsmanship of the mobile phone business, Meizu finally created the classic interactive way of mBack.

By rewriting the Home of the Android platform, the solution realizes the operation of tapping back, pressing back to the desktop, opening the multitasking interface upwards, and integrating fingerprint recognition on the MX4 Pro, which not only saves the space inside the mobile phone. It also makes the interaction in Android easier. After that, this technology was also followed by many friends.

At the same time as mBack, mTouch was born. As the world's first front-touch fingerprint recognition mobile phone Meizu MX4 Pro, thanks to the mTouch brought by Meizu innovation, mTouch has improved its recognition speed by nearly 25% compared with the previous one. Compatible with fingerprint recognition module, in addition to compatible unlocking and payment functions, various interactive functions are displayed on the mTouch button, and netizens have dubbed the use of mBack and mTouch to "poison" and can no longer go back.

Meizu makes a full article on the back of the phone

In addition to the innovation in interaction, Meizu brought us more surprises in the release of Meizu PRO 6 in April 2016. Meizu PRO 6 was the first to achieve a “one size fits all” antenna process with beautiful lines. The three-stage design of the mobile phone has been outdated. When Meizu designed a "one size fits all" antenna, many netizens will shine. The “one size fits all” antenna solves the problem of metal material and machine signal conflicts, and gives up the T-slot design on the back of the phone, making the back of the phone more compact. Even on the iPhone7 that was released later, we even saw a design that we had met before.

The first appearance of the ring flash is also on the Meizu PRO 6. It consists of 10 LED lights, which can be controlled by the light ratio of the left and right ring tubes. The brightness emitted is softer, so that it will not appear in the dark environment. A large area of ​​shadow area, while also shooting in a micro-distance environment, can present a high-quality picture.

In today's increasingly serious homogenization, Meizu released a product that was different from the current industry, Meizu PRO 7. Open a small screen on the back of the phone. The screen is like a smart bracelet that displays the time, weather and steps on the screen. It also gets the latest news and brings a whole new experience to the user. . With its innovative design, Meizu won almost all the innovative design awards in domestic mobile phones last year, injecting a clean stream into the homogenized mobile phone market.

Return to the classic industry disruptor

At the beginning of 2017, Huang Zhang announced the mountain again. And directly involved in the company's operations, personally in charge of the newly formed Meizu business unit, another mobile phone 佬 Yang Lan airborne Meizu as the vice president, under the leadership of Huang Zhang, Meizu flooded the sea tactics have been suppressed. The new concept adopted by Yang Lan, "only the only one", was unified.

It can be said that Meizu 15 is the first generation of Meizu's "only unique" concept. In the inheritance and innovation, Meizu 15 is of extraordinary quality. The machine continues the Meizu proud of the "experience upgrade", when the friends have been from Liu Haiping to almost the era of full screen, Meizu 15 still maintains a golden ratio of 16:9, the classic return.

At the same time, the design of small circle, symmetrical design, "one size fits all" antenna, front fingerprint unlocking, hidden breathing light, etc., is also a continuation of the classics of Meizu for many years, whether it is compared with the previous products of Meizu or similar products on the market. It’s hard to tell.

Finally, the software is "advance with the times." The addition of Flyme 7 makes the Meizu 15 experience better, especially the upgrade of One Mind intelligent thinking engine. The platform-level AI enabling ability will bring more intelligent scene recognition and AI beauty enhancements. At the same time, Flyme 7 brings multi-core and multi-threading technology to users, providing a more enjoyable gaming experience for everyone. This is also the long-term "people-oriented" deep experience of Meizu.

In the words of Meizu’s high-level executives, “Meizu 15 is not a spoiler in the mobile phone market. It is more like a break. The Meizu 15 is comparable to the flagship machine. The price is set at the mid-end market. "The product is a bold attempt to redefine the mid-range mobile phone market, and it is the beginning of the return to the beginning."

Written at the end:

In today's serious homogenization of mobile phone products, fewer and fewer companies are able to carefully research and polish products, and as a craftsman, Meizu is always sincere in every product, from the classic small circle to the waist circle. mBack, from a one-size-fits-all process to a creative screen, each design represents an era that reflects Meizu’s persistent attitude towards the pursuit of perfection. The arrival of Meizu 15 not only interprets Meizu's brand philosophy of “only the only one”, but also kicks off the return of Meizu. Perhaps in the second half of Meizu 16, we can see a more “ingenuity” dream.

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