New energy vehicle market sales are sluggish, how to achieve "breaking ice"?
In the first quarter of this year, the new energy automobile market was affected by factors such as policies and catalogs, and it was very frustrating. According to statistics from the China Automobile Association, in the first three months of this year, the production and sales volume of new energy vehicles completed 58,000 vehicles and 56,000 vehicles, respectively, down by 7.7 and 4.7% respectively from the same period of the previous year. This data can not help but conjecture, when the new energy car market can be "thawed"?
March sales victory
Due to the serious sales of new energy vehicles in the first two months of this year, the auto market had to open an acceleration mode in March to save the depressed market. From the perspective of single-month sales, the sales volume in the first two months of the year was 0.6 million units and 18,000 units respectively. Until March, sales volume increased significantly and achieved 31,000. Assistant Secretary-General Chen Shihua of the China Automobile Association stated that since the beginning of March, the auto market was no longer affected by the Spring Festival and other factors, and industrial policies were implemented one after another. It finally achieved the growth of China's auto ring growth rate.
The “early downturn and post-development†has become a fixed model for the development of new energy vehicles. According to Yao Jie, secretary-general of the China National Automobile Association, the cold weather in the new energy vehicle market is a normal phenomenon. With the gradual implementation of the national policy, the market is expected to further pick up. Judging from the performance of the market in the first quarter, the performance in March has been significantly improved compared to before, and this trend is still expected to continue.
Market just needs to increase
Although from the data point of view, the new energy vehicle market performance is not satisfactory. However, the market demand for this part of the model has been growing. According to the information released by the Beijing Passenger Car Index Office recently, as of 24:00 on April 8, 2017, a total of 26,362 applications and confirmation delays for the application of the individual demonstration application New Energy minibus were received. In fact, there are about 10,672 leftover Beijing personal new energy vehicles this year. This means that Beijing’s personal indicators this year will all be exhausted in the second round of Yao.
This year, Beijing only carried out the second phase of the Yaohao, and the indicator of new energy vehicles was looted. With the accumulation of purchase indicators in the second half of the year, the new energy automobile market will also have a "one vote hard to get" situation. Earlier, Cui Dongshu, secretary general of the National Passenger Vehicle Market Information Association, had predicted that the new energy automobile market will have a small peak in the second quarter of this year, and it will have a certain decline in the third quarter. This has a very close relationship with the implementation of the new energy car yoke policy in Beijing.
Judging from the current industry development situation, car companies still rely heavily on new energy vehicle subsidies. In particular, during the period of unclear policies, sales of domestic new energy automobile brands have shown a downward trend. In contrast, Tesla still maintains its momentum of development. Up to now, the Ministry of Industry and Information Technology has released the third batch of promotion catalogue for 2017. A total of 634 models have been selected. The third batch includes 309 models, which is twice the total number of the first two batches, which is obviously exceeding market expectations. In the view of the industry, this year's new energy auto market is in a critical period of transition and is gradually being transformed from a policy-driven to a market-driven one. To get out of the cradle of “policy†is still a major test for car companies.
The six-land compensation policy has been implemented
Up to now, the subsidy policies in Beijing, Jiangsu, Gansu, Fuzhou, Shanxi, and Xi'an have been implemented. According to sources, Shanghai and Shenzhen have also actively formulated relevant subsidy policies.
Last year, due to the market's experience of "cheat compensation," the subsidy policy in the new energy vehicle market has undergone substantial adjustments. For this reason, local subsidies have also been changed according to state subsidies. Especially for new energy vehicles to promote cities, while providing subsidies, but also to avoid re-emergence of the fraud. In addition, it needs to actively promote the market. This means that government departments have to make many considerations in formulating subsidy policies.
Cui Dongshu believes that after the adjustment period of the first quarter, the related policies of the new energy automobile industry began to become clear one after another. In the second quarter of this year, or in the season of frequent market policies, the subsidy policies will gradually be implemented in various places, and the market will tend to be stable at that time.
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