Shenghui Lighting Appliance Shen Jinxiang: Entrepreneurship does not need to be too mature
The ability to seize opportunities varies from person to person, and strategic choice is one thing, but the courage to try is equally important. Although the prospects of the domestic LED industry were unclear at the time, although it was not possible to make a quick profit within three to five years, although the accumulated self-owned funds were not sufficient, the young Shen Jinxiang decided to take a trip and lose the big deal, because he was young.
Shenghui Lighting Appliance Shen Jinxiang Click here to view all news photos
From a school student at Jiaxing Agricultural School to staying in school, from contracting a school to a self-employed business, from a lamp-foot to a 5,000-yuan LED, Shen Jinxiang uses his products to light up others. Life has illuminated his career.
LED industry can do 100 years
Moderator: The beautiful dance design of the opening ceremony of the Beijing Olympic Games and the crystal clear light effect of the "Water Cube" are related to a lighting device, that is, LED. As a company that produces LEDs, Shenghui Lighting has also begun to participate in lighting projects in Jiaxing. For example, Tongxiang Wuzhen Phase II and downtown Yuehe Street have adopted brilliant products. What is a technology of LED, and what is the difference between it and ordinary lighting?
Shen Jinxiang: LED is a kind of semiconductor light-emitting technology. Its light-emitting principle is completely different from incandescent and energy-saving lamps. It is the convection of electronic materials through PNG.
Electron luminescence has many advantages: no filament, no mercury, it is a wafer, it is more suitable for large-scale production, it can also be controlled by electronic technology, combined into more than 20,000 colors. This advantage is not achieved by ordinary light sources.
Moderator: At present, Shenghui Lighting has two factories, one specializing in the production of halogen lamps, more than 1,200 employees, and is a national high-tech enterprise; the other is the LED factory with more than 500 employees. The company's total assets reached 180 million yuan. But when you set up Shenghui Lighting in 1997, you were engaged in the production of ordinary light source devices. Under what kind of opportunity did you come into contact with LED products and entered the industry?
Shen Jinxiang: It is also an accident that I entered this industry. I first came into contact with the term LED in a professional magazine. I read the article to describe it very promising. Based on this information, I have consulted some experts. Their answer is that this industry is very promising, but when it can be spread out in large areas, no one can say. I patted my head and went to the project.
In fact, this project started to invest in 2002. So far, there is no surplus. I basically invested all the money in R&D, sales and brand building, and even invested in investment. However, I believe this industry is very promising. A director of the Ministry of Science and Technology told me that you can do 100 years in the LED industry.
Moderator: In the case that the industrialization prospects are not very clear, do you have a bottom in the industry? When do you expect LEDs to generate profits for you?
Shen Jinxiang: It may be because of youth, ignorance is fearless. At that time, I was only three or four years old, and I didn’t have much accumulation. I took all the profits of the factory to do this project. I didn’t think about what would happen if I didn’t succeed. Until October 2003, the Ministry of Science and Technology set up a semiconductor lighting leading group, and began to vigorously promote LED, and successively introduced industrial support policies.
Moderator: LED is generally used in large-scale lighting landscape projects. What is the difference between it and the energy-saving lamps on the market?
Shen Jinxiang: The difference between LED and ordinary energy-saving lamps is very big. The first is a longer life, about 30,000 hours, the average energy-saving lamp is 6000 hours, and the incandescent lamp is 2000 hours. In terms of energy saving effect, it is similar to energy-saving lamps, 5 to 10 times higher than incandescent lamps. However, from the perspective of the consumption of ordinary people, the current price of LED is still high.
Lighting information, more exciting
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Outdoor Fixed LED Display is a popular product for its high quality, every year sold to at least 80,000 pieces around the world, including Europe, North America, southeast Asia.Compared to other indoor LED display in the market, its biggest advantage is that it can display high-definition images while maintaining low power consumption.Besides, it adopts Die casting aluminum cabinet which is ultra-thin and ultra-light and owns good heat dissipation.Easy to install and maintain and suitable for multiple indoor scenes.
Application:
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* Public Places:
Subway, airports, stations, parks, exhibition halls, stadiums, museums, commercial buildings, meeting rooms
* Entertainments:
Movie theaters, clubs, stages.
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Guangzhou Chengwen Photoelectric Technology co.,ltd , https://www.cwledpanel.com