The development of intelligent refrigerators is slowly advancing with ups and downs. Where should we go in the future?

Intelligence has become an important trend in the development of the home appliance industry. It seems that it has become the consensus of the entire industry. In the market, from smart phones to smart TVs to smart air conditioners, smart products can be said to be endless. As far as the refrigerator industry is concerned, since Haier released the world’s first "Internet of Things refrigerator" in 2010, refrigerator intelligence has been on the agenda. Over the past eight years, the development of smart refrigerators has fluctuated, but it has been limited by various factors. But it is difficult to make a big development and make a big breakthrough. The latest "2018 China Refrigerator Industry Summit Forum" related data and information show that the function of refrigerators will return to the essence of preservation. So where is the development of intelligent refrigerators at this stage and for a long time in the future?

Along the way, the ups and downs are slowly advancing the intelligent development

On January 23, 2010, Haier released the world’s first "Internet of Things refrigerator". According to media reports at the time, this refrigerator could not only store food, but also realized the dialogue between the refrigerator and the food in the box by connecting to the Internet. Features. He also stated that “Haier’s “Internet of Things Refrigerator” has the conditions for mass production and can be mass-produced and promoted.” However, there is no news about the subsequent mass production update of this refrigerator. The report until 2012 is still “Haier’s side”. Said that the independent chip technology for large-scale promotion has been mastered, and the mass production of IoT refrigerators has the conditions."

In 2012, there was a little splash of smart refrigerators on the market. In this year, Hisense released the first-generation Bona smart refrigerator, and quickly promoted the distribution and sales of smart refrigerators across the country; Meiling also released in late November Haier, Midea, Samsung, etc. have launched corresponding smart products for its smart second-generation refrigerators. However, for ordinary consumers, these smart home appliances only "look beautiful", and their high prices discourage them.

According to monitoring data, as of the end of 2013, the market share of smart refrigerators was less than 1%.

The timeline slides to 2014, and the smart refrigerator market has made a big splash. At the beginning of the year, Meiling Electric, a subsidiary of Changhong Group, was the first to release a new generation of CHIQ smart refrigerators. This refrigerator adopts the latest technologies of the Internet, the Internet of Things, and cloud recognition, and has functions such as food management, recipe recommendation, remote control, and intelligent fault diagnosis; March of the same year At the China Home Appliances and Consumer Electronics Fair (AWE) in China, Haier, Midea, Siemens Home Appliances, Hisense, Meiling, Whirlpool and other refrigerator companies all displayed their smart refrigerator products. At the end of June, Haier launched the Smart window Boguan side-by-side refrigerator, which integrates "human interaction, light adjustment, and self-induction frequency conversion".

Also from 2014, the pace of refrigerator intelligence began to accelerate. Mainstream refrigerator manufacturers began to invest considerable energy in intelligent control, functional intelligence, and human-computer interaction intelligence in an attempt to break the homogenization cycle. , To highlight the characteristics of their own brand. Therefore, the market is used to calling 2014 the true "first year of smart refrigerators".

In September 2015, Haier released a Xinchu Internet refrigerator; in September 2016, Midea and Ali jointly released the "OS Jizhi" Internet refrigerator; in addition, LG’s new "Somatosensory" smart refrigerator and Samsung’s Android smart refrigerator And so on appeared in that year. According to the calculation data of Zhongyikang, the retail sales of smart refrigerators in the Chinese market reached 8.5 billion yuan in 2016, a year-on-year growth rate of 132.1%, but the overall proportion is still not large enough, accounting for only 10.2% of the total retail sales of refrigerators.

Since 2017, the development of smart refrigerators seems to be more diversified. Haier Xinchu’s Internet refrigerator can not only automatically scan barcodes to identify the origin, nutritional content, and shelf life of the ingredients, but also automatically sterilize and purify; the Midea i+ smart 3.0 refrigerator only needs to scan the user’s body to get the height, Basic indicators such as weight and recommend healthy recipes accordingly; Whirlpool Sixth Sense smart refrigerator can realize smart mode selection, load judgment, smart alarm, etc., giving the refrigerator thinking ability. In addition, Meiling refrigerator intelligent fresh control technology, Rongsheng refrigerator full-time super quiet technology, TCL refrigerator integrated frequency conversion air cooling technology, Bosch home appliances’ zero-degree vitamin preservation technology, Samsung’s frost-free three-cycle technology, LG’s "see-through window and door "Middle door" and Hisense's T-shaped door design provide strong support for the improvement of consumer experience.

It was predicted that from 2015 to 2020, the market penetration rate of smart refrigerators will increase from 6% to 38%. Previously, Zhongyikang's data also predicted that by 2020, the rate of smart white appliances will reach 45%, and the penetration rate of smart refrigerators will reach 38%.

The average price, cost, industrial chain and other restrictions on development are difficult to "dry"

Since 2014, the development of the smart refrigerator industry has been relatively rapid, but the market has been advancing slowly. This has to mention several major factors that limit its difficulty in making breakthroughs.

The first is the high cost and price. Refrigerators are an asset-heavy industry with relatively high unit prices. At the same time, the cost of manufacturing smart refrigerators by enterprises is much higher than that of ordinary refrigerators. In particular, the increase in raw material prices in 2017 has had a significant impact on the entire refrigerator industry. Companies are trying to reduce overall cost fluctuations. As a result, the product structure has been adjusted and the average price of products has been increased. This is particularly evident in smart refrigerators. High costs and excessively high average prices make it difficult for smart refrigerators to quickly expand their user groups.

Secondly, the integration of related industrial chains is also difficult. The high cost requires a strong ability to integrate the upstream industry chain. Smart refrigerators want to realize a series of service processes such as ordering purchases and food preservation and delivery, which is not only a matter for the refrigerator manufacturer. In addition to the requirements for smart refrigerator functions, it also requires the rapid response capabilities of fresh food suppliers and the cold chain of distribution. Smart refrigerators are currently integrated with specific delivery suppliers, but if you usually only buy products in small quantities and low unit prices, how to ensure fast delivery; how to integrate 24-hour convenience stores downstairs or nearby? The problem is a severe challenge to the mobilization and integration of resources such as home appliance manufacturers, distributors, cold chain logistics, and even takeaway distribution.

At the same time, the problem of accurate identification of ingredients, human-computer interaction, the connection between the refrigerator and other smart data terminals in the home needs to be improved. The realization of most of the functions of the smart refrigerator requires the support of big data, and it needs to become a steady stream. Data providers, but this is not a perfect solution, so its multi-functional realization is restricted.

Pei Dongmin, an analyst in the Big Data Division of Home Appliances, once said that the smart refrigerator industry is developing rapidly but the market is slow. The industrial chain involved in establishing a kitchen economic ecosystem is too long and the cost is too high. Therefore, it still takes time to build a mature smart refrigerator ecosystem and promote smart refrigerators.

Zuo Yanque, general manager of Zhongyikang Times Brand Center, also said that although smart refrigerators have high expectations, they have only made breakthroughs in promotional nodes. WiFi configuration has basically become a choice for enterprises to occupy positions, and large-screen products are in demand. On the one hand, the acceptance of smart products by consumers needs to be improved. On the other hand, the establishment of the entire smart home ecosystem is still on the surface. The development of smart refrigerators still needs new opportunities.

How does the road to intelligent refrigerators return to the essence of preservation?

The trend of the market is changing. With the upgrading of consumption, the demand for fresh-keeping has risen from the initial stage of keeping things intact, and now consumers need refrigerators to store the ingredients to the closest to the original taste of the ingredients, which can be said to be authentic and fresh. Therefore, the continuous upgrade of preservation technology is an inevitable requirement for consumption upgrade. Based on this, Zhongyikang predicts that fresh-keeping will become the focus of competition in the refrigerator market in 2018.

On the other hand, with the increase in national disposable income in recent years, the rise of the middle class, and the expansion of young consumer power, household appliances consumption has shifted from a popular type to an improved type. Mid-to-high-end refrigerator products with healthy preservation, large capacity, air cooling, frequency conversion, beautiful appearance, and even intelligence are beginning to usher in the spring. In the survey of refrigerator companies conducted by the State Grid Corporation of China in May, relevant refrigerator companies agreed that consumption upgrades and product structure optimization are the most important driving force for the refrigerator industry at this stage. At present, enterprises should pay more attention to the improvement of product quality and service level, and grasp the upsurge of healthy consumption to innovate and upgrade the preservation technology, and continue to meet the segmented demand preferences and people's growing needs for a better life.

In the market’s mainstream products: Haier’s full-space fresh-keeping refrigerator is equipped with the first precision-controlled breeze channel technology and intelligent constant temperature technology, which can solve the problem of temperature fluctuations in the cold storage room leading to the destruction of the food preservation environment, accelerating the loss of nutrients and the whitening, drying, and drying of meat ingredients in the freezer. Thaw problems such as bleeding water.

The microcrystalline refrigerator released by Midea is equipped with the "microcrystalline weekly fresh" technology, and is also equipped with two intelligent preservation technologies, "intelligent humidity control" and "PST intelligent sterilization", which can reverse the freezing law and intelligently deliver cold, so that meat and ingredients can be combined. Chilled fresh meat is not frozen, fresh meat is cut immediately" and "one week long-lasting freshness, no nutrition loss" effect.

Meiling M fresh refrigerator is equipped with water molecule activation preservation technology, which claims to solve the consumption pain points of traditional refrigerators such as short preservation time, excessive thawing blood, and poor preservation of bags. At the same time, its frequency conversion temperature control technology supports smart interaction methods such as mobile phone control.

Rongsheng refrigerators are equipped with full-ecological sterilization and fresh-keeping technology and full-time super quiet technology, providing a healthy fresh-keeping experience while giving the family a super quiet enjoyment.

Bosch Home Appliances Vita Fresh-keeping Refrigerator can accurately control temperature and humidity, effectively extend the preservation period, and cooperate with the platinum clean air system to achieve antibacterial and refreshing refrigeration. It also provides users with food storage suggestions through the intelligent interconnection system and mobile phone intelligent reminders.

TCL integrated frequency conversion air-cooled refrigerator is equipped with smart air system, ATT negative oxygen ion fresh-keeping technology and dry and wet storage space. It can achieve 2 minutes of rapid cooling at 1℃, 7 days of water lock rate of 92% or more, and its smart chip will also record the number of door openings. It automatically calculates and adjusts the defrosting time according to the time of opening the door, precise micro-freezing, and keeps the food fresh for a long time.

Samsung Pindao private kitchen series refrigerators maintain the uniform temperature in the refrigerator through the metal uniform cooling technology, which can quickly balance the temperature fluctuations caused by opening and closing the refrigerator door, and through the intelligent inverter compressor equipped inside the refrigerator, frost-free moisturizing three-cycle design, and intelligence The cooperation between the high-precision sensors of the preservation system realizes a comprehensive upgrade of the refrigerator's refrigeration efficiency.

In the 2017 ice washing market summary report, it was pointed out that in addition to the emergence of differentiated doors, after the penetration of air cooling and frequency conversion technology has basically been completed, the technological development trend of refrigerator products has gradually returned to the essence of refrigerators-preservation. Indeed, the China State Grid's refrigerator company survey also found that after various differentiated selling points have taken turns, due to changing market demand, companies have returned to the essence of refrigerator products and began to innovate and upgrade their fresh-keeping technology.

However, if you observe carefully, you will find that: As mentioned above, the refrigerator products currently promoted by various companies on the market have smart elements added to their fresh-keeping functions. For the refrigerator industry that has returned to the essence of preservation, the development trend of its intelligent road at this stage and for a period of time in the future seems to be able to peek one or two from it.

"The integration of smart technology and preservation technology will help to greatly improve the efficiency of the preservation system and the accuracy of control." Chen Yafei, director of the marketing department of Midea refrigerator domestic marketing company, believes that the intelligent experience of refrigerators needs to be improved more at the interactive level. , And the combination of intelligence and fresh-keeping at the technical application level is an important way to improve the overall fresh-keeping level and use experience of refrigerators.

Zou Wenhui, general manager of Meiling's domestic marketing department, said that the return of fresh-keeping selling points is just right, but the intelligentization of home appliances is a major trend in the industry. It is only the current stage of smart refrigerators. There are still some obstacles to overcome in the implementation of scene experience.

In terms of fresh-keeping technology upgrades, each brand can do everything: temperature control and humidity control, instantaneous cooling, dry and wet storage, vibration reduction, etc., technology upgrades for refrigeration and frozen preservation. "The smart refrigerator is ecological." Zuo Yanque told reporters that he believes that the demand for quality life in the new era has given the home appliance industry more expectations. Now that the consumption upgrade is confirmed, technology is the booster, and innovation is the first driving force for enterprises to compete for this quality change. "Intelligence is a major trend in the industry, which solves the problem of user interaction. The perfection of intelligent consumer experience still requires strong support from core quality technologies such as preservation. Just as color TVs return to image quality upgrades, refrigerator preservation is still the future quality of creation. Life is a problem that must be solved to meet the needs of users in an all-round way."

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