Xinli Light Source: What can resist the lighting project?

In 2003, a Sichuan company won the bid for the design of the guiding sign system for the first phase of the Shenzhen Metro project. It was praised by the industry as “China's first standard”, which is the first time in the world to use rare earth luminescent materials in subway projects.

Today, the company has more than 300 patents and has won lighting projects for many large projects such as the Olympic venues, the World Expo, and the Chengdu Metro. What kind of company is this, and what can be done to win these big orders?

In Chengdu Metro, wall and road, all the indication systems come from Xinli Light Source. Under normal circumstances, these signs are no different from traditional signage; but in the event of an emergency, after the power supply is interrupted, they can fluoresce and form a continuous light strip on the ground, wall and road surface, thus forming a three-dimensional escape system. .

These are all illuminating devices that do not use electricity, and the illuminating is due to the use of rare earth luminescent materials. Without electricity, the world will not be dark.

The inventor is called Zhang Ming. On September 5, the reporter saw in his Sichuan Xinli Light Source Co., Ltd. that a number of energy-saving lamps were being produced, and they would be used for tunnel lighting and subway lighting.

Three transformations three times

In 1995, Zhang Ming resigned from the bank and opened a company to sell computers. At that time, it was the golden period of rapid development of the IT industry. As the general agent of the southwestern region of a brand computer, the business was very prosperous. Zhang Ming got the first bucket of gold in a short time.

By chance, Zhang Ming was exposed to rare earth long afterglow phosphors. It has a magical ability to actively absorb visible light or sunlight when there is light, absorb light for about 10 minutes, and continue to emit light for twenty or thirty hours in the dark, up to more than 50 hours.

Zhang Ming was keenly aware of the business opportunities. In 1998, his self-developed rare earth long afterglow phosphor was born; in 2003, the company's first patent application was authorized. From the banking industry to the IT to the lighting industry, it seems that the three stages of the experience are irrelevant, but Zhang Ming believes that the three transformations have never left innovation from agency to independent innovation.

This year, the sales of Xinli Light Source is expected to reach 400 million. This made Zhang Ming happy with his original transformation.

Rare earth illuminates the world

For energy-saving and environmentally friendly companies, if the order does not go, everything is empty talk.

In 2003, Xinli Light Source won the bid for the design of the guiding sign system of the first phase of Shenzhen Metro, which was praised by the industry as “China's first standard”. This is the first time in the world to use rare earth luminescent materials in subway projects. After the Chengdu Metro, all the indication systems came from them.

Xinli Light Source and the Philips Company of the Netherlands and Osram of Germany jointly bid for the professional suppliers of LED lighting products at the Shanghai World Expo last year and stand out. In addition, it also won the bid for the lighting of 21 Olympic venues and won the Olympic Construction Contribution Award.

I am able to win so many big projects. Some people say that they rely on contacts. Some people say that they rely on public relations. Zhang Ming believes that these are, but not all, continuous innovations. They rely on hard products to face discerning customers.

Innovation is also reflected in the expansion of the market by means of contract energy management. Last year, Xinli Light Source and Hongqi Chain signed a contract energy management agreement to help the Hongqi chain carry out energy-saving renovation, and the energy-saving benefits after the transformation were divided into two parts. Although the project will take 5 years to achieve profitability, the significance of the demonstration cannot be ignored. This year, through this model, they completed the energy-saving renovation project of 11 LED lamps in the Chengdu area. After the transformation, Chengdu has penetrated the tunnel, and the illumination is significantly improved, and the energy saving ratio is over 70%.

Industry transfer to business opportunities

From the beginning of this year to the present, the price of rare earth has increased tenfold, which means a huge increase in costs for enterprises.

The company began to adjust spending, slow down, and prepare for the winter. To occupy the market, the price must be lowered. In order to achieve the goal, Xinli Light Source works hard in every link. Although the price of upstream rare earth has increased 10 times, it has innovated the power supply, optimized the supply chain, and saved some costs.

In Zhang Ming's view, Sichuan's undertaking of industrial transfer directly or indirectly brought new opportunities. Most of the newly introduced enterprises are relatively high-end, and their awareness of energy conservation and environmental protection is relatively strong. Zhang Ming revealed that it is negotiating to carry out energy-saving renovations for Intel. In addition to this direct order, the opportunity also means more high-end talents and a better development environment. "This is exactly what we need to cut into the intelligent lighting of the Internet."

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