Apple is developing augmented reality technology for a new generation of computing platforms

According to the Business Insider website, Apple CEO Tim Cook gave the clearest hint to date: the company is developing augmented reality technology that is seen as the next generation of major computing platforms.

In an interview published in the Washington Post on Monday, Cook said that Apple has done a lot of work in the field of augmented reality. I think augmented reality is very interesting and a core technology.

According to Business Insider, the most popular example of augmented reality products today is the highly successful Pokemon Go, which allows players to capture virtual genies in the real world. But there are more extreme examples of augmented reality, such as Microsoft HoloLens holographic glasses and the so-called movie reality of startup Lectra Magic Leap. Magic Leap believes that by projecting what is needed into the user's eyes, the augmented reality helmet will one day replace many of the displays in life.

Although this is not the first time that Cook has admitted that Apple is interested in augmented reality - he talked about this topic in general before the recent earnings analyst conference call, but this is the first time he has clearly stated that Apple is developing augmented reality technology.

Apple has acquired several companies in the augmented reality field and has recruited several augmented reality experts. The Financial Times reported in January that Apple has a department of hundreds of people developing augmented reality technology.

Business Insider said, however, it will take years for Apple to launch a virtual/augmented reality product. Virtual/augmented reality technology is still in the early stages of development, with many limitations, such as requiring users to wear clumsy helmets and connecting to a powerful PC.

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