Cambruary 2.0 Strikes: Let Creative Cool Meet Its Fans

Tencent Digital (Yokii) On August 18, 2015, Tencent Digital launched the Cambrian program. On October 13, 2016, the Cambrium Plan 2.0 was officially launched (Homepage address: http://digi.tech.qq.com/ Hwjh/index.htm). After 422 days of sharpening, Tencent Digital Cambrian plans to introduce more quality partners and complete a gorgeous upgrade that will provide entrepreneurs with more help.

In the past year or so, people have been asking me: What is the Cambrian program? Why do Cambrian plans?

“Cambrian plan is a project for entrepreneurs, providing entrepreneurs with a platform for product display, giving full coverage of good products, and allowing more consumers to recognize these products that are full of ideas.”

“Tencent Digital’s Cambrian plan is not for 'profit-taking'. The Cambrian plan bridges between creative products and users, and it also allows Tencent’s digital coverage to be more open.”

These are the answers I have repeated countless times this year. However, in fact, in addition to these answers, we are also looking for more possibilities. The Cambrian program should have deeper implications for entrepreneurs, consumers, and the media. significance.

In one year, I came across numerous products, those products that were most innovative and represented the frontiers of China's science and technology. Along with the products, I also touched those people. Those who have already stepped into their future lives. , those dreamers who are not satisfied with the status quo, and entrepreneurs who are struggling to explore between reality and ideals. I always think that when a product has not yet become a detonation, when a brand is not widely known, what is its value?

I have an out-and-out rice boy around him. He started as a user of Xiaomi from Xiaomi's first-generation mobile phone. A few years later, I heard his praise for this brand and heard various kinds of Tucao, but deeper. I saw his passion for a brand that grew with him. I also have DJI's “fans”, GoPro’s “fans” and even Solowheel’s “fans”. From the experience of their products, I can always see more fun than other pure “buyers”. Look at the brand's fun from creation to success. Are these users just users?

What the Cambrian plan needs to do is only a small step: let the two types of people looking for each other meet.

Since the beginning of this year, Tencent Digital has been trying to “transform”. Not only do we want to be able to deliver technological information, but we also hope to tap and deliver a technology-based, future-oriented lifestyle. After half a year's efforts, we have gradually accumulated a group of loyal readers who are not only traditional news readers, but also experiencers who are willing to explore this lifestyle with us. It is precisely because of this group of readers that we It is more capital to build this bridge. Our users are happy to see new and interesting products and are happy to see excellent entrepreneurs from China. They are also happy to see their growth. They are even willing to establish some kind of connection with these entrepreneurs and experience these imperfect but interesting products. Also express your point of view.

Thus, the Cambrian program 2.0 came.

In the Cambrian program 2.0, we retained the content of the original online conferences and news reports.

Allowing startup companies to find a platform that is broad enough to showcase their products can help the product take its first steps. At the same time, in order to allow users to more intuitively access the startup's products, we introduced the user experience of the penguin evaluation group and offline display of the crowd-building space.

Through the penguin evaluation group, users who are interested in the product can come into contact with the product for the first time. The members of the penguin evaluation team are also not just consumers of digital products. They are also digital enthusiasts who are willing to pay attention to brand growth and help product progress. Through the product use of penguin evaluation group, they can also enable entrepreneurs to obtain information from early days. User's comments and opinions.

The offline exhibition area in cooperation with Tencent's public space can allow the products participating in the Cambrian Plan to be presented directly to high-end users and investors in the industry, and increase the offline exposure of excellent products.

For more high-quality products, we will also show in the yearbook of category products, let the industry not only focus on well-known mature manufacturers, but also can see the important position of start-up companies in the smart hardware industry, and help start-ups to enhance brand value.

After the upgrade of the Cambru program 2.0, we will not only be a platform to focus on start-ups and start-up products. We will also bridge the gap between entrepreneurs, cool cool products, users, and media so that truly good products will not be disrupted. The information is buried, so that start-up brands in the growth period can also find their own "fans" and the road to future development.

We firmly believe that domestic start-ups will surely be able to produce products that can change the future of science and technology, and even the future of life. The Cambrian plan looks forward to working with you to see the realization of dreams.

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