BOE: A "China Screen" Shining in the World

Into the exhibition hall of the 8.5th generation TFT-LCD production line of BOE Beijing in Yizhuang, Beijing, an 82-inch ultra-high-definition display of 10K is particularly noticeable.

The resolution of this ultra-high definition display is as high as 10240×4320. It does not feel dizzy even when standing in close quarters. It is 21 times the resolution of mainstream high-definition televisions and has a color gamut of 90%.

“This ultra-high definition display is the only product in the world that turns 10K technology into reality. In the shortest five months after launch, it won the SID 2015 “Best in Show” Award, “2015 IFA Product Technology Innovation Award” and CEATEC 2015 “ "Lifestyle Innovation Product Award" and other three international awards. Shaoxi Bin, vice president of BOE, told reporters.

This is not only a measure of the level of the global flat panel display technology, but also a monument to record the history of China's large-size flat panel innovation.

From 2003 to 2014, BOE successfully developed itself as a model enterprise of independent innovation from a company that has experienced difficulties; from the “advanced” of a global flat panel display industry, it has become a leader in the global display industry: market share from The world’s 14th jumped to the top 5 in the world, and the number of new patents increased from the 16th in the world to the top in the global industry. In particular, it is worth mentioning that the research and development project of “R&D and application of large-size flat panel display technology based on independent technology platform” undertaken by BOE’s scientific research team won the first prize of 2015 Beijing Science and Technology Award.

Rewrite the global display industry

At the beginning of the 21st century, a 15-inch computer monitor had sold for 3,000 yuan, which is now a fantasy. But what most people don't know is that BOE is pulling the monitor from the "luxury" throne.

If the chip is the "brain" of the electronic information industry, the display screen is its "face." Both are indispensable. Before BOE entered the industry in 2003, the global LCD panel was firmly controlled by the “Iron Triangle” formed by Japan, South Korea, and Taiwan, China. The value of panels imported in mainland China was more than US$40 billion a year, second only to integrated circuits and oil. And iron ore. Due to the lack of core technology and the supply of stable LCD screens, China's color TV machine industry has long endured "the pain of lack of screens," and the overseas giants have been stunned by the "screen neck."

Since China does not have the production capacity of LCD screens, LCD panels are all dependent on imports. Today, driven by BOE, China's liquid crystal display industry has achieved leaps and bounds from scratch, from large to large, and from big to strong. BOE is writing a legendary display industry.

The secret behind the legend is the continuous independent innovation of the company. As early as 1994, BOE established a panel display pre-research group to focus on the industry and follow-up on liquid crystal display technology. It can be said that innovation is the gene born in BOE.

In January 2003, BOE acquired South Korea's Hyundai Electronic TFT-LCD business, related patents and team, and opened a prelude to full-scale entry into thin film transistor liquid crystal display devices.

In 2005, Beijing's fifth-generation TFT-LCD production line, which was independently built by BOE, was put into operation, ending the "No-automation LCD display era" in mainland China.

It is worth mentioning that in 2015, the world's first 10.5th generation thin film transistor liquid crystal display device (TFT-LCD) production line built by BOE started construction in Hefei. This 10.5-generation line mainly produces large-size ultra-high-definition liquid crystal displays with a size of 65 inches or more. The designed capacity is 90,000 glass substrates per month, and the glass substrate size is 3370×2940 mm. The total investment is 40 billion yuan, and it is expected to be put into production in the second quarter of 2018. By then, BOE will leap into the top three of the global display industry.

The construction and production of this production line will open a new milestone in the global display field and lead the new era of ultra-high-definition display of large dimensions.

"It is precisely because of BOE's strenuous rise that China's mainland has bid farewell to the passive situation in which all LCD panels rely on imports, forming a new pattern of global display industry in South Korea, China, Taiwan, and Japan," said Shao Xibin.

Technological breakthroughs to achieve the best of China's audiovisual

In June 2015, at the SID Display Week, the world’s largest display professional event, BOE launched the world’s first 10K ultra-high-definition ultra-high-definition display product. In early 2015, some experts also stated that 8K is true. The ultimate technology will not have any technology beyond it.

“The original use of a-Si technology was unable to produce 10K ultra-high-definition display, but now BOE has broken through the technical bottleneck, using our own research and development ADSDS technology to achieve a new breakthrough in LCD technology. As the world's first 10K ultra-high-definition screen In the field of display, China is undoubtedly the world leader," said Shao Xibin.

Around 2009, in order to meet the demand for high-end TV products in the flat-panel display market, BOECO created ADSDS technology (advanced field-of-field switching technology).

Shao Xibin told reporters that ADSDS technology as one of the world's leading super-hard screen technology has a higher transmittance, brightness and contrast, a wider angle of view (up and down about 178 degrees), providing more realistic images At the same time, its power consumption is lower, and it has more environmental advantages. It can be widely used in emerging markets such as smart phones and tablet computers, and has a broad market prospect.

The research team used ADSDS technology as a platform to develop a series of international cutting-edge display technologies including super-large size, ultra-high resolution, green low power consumption, and high picture quality, and applied it in the development of high-end TV products, creating a considerable amount of Economical efficiency, achieving product size from 55 inches, 65 inches, to 98 inches and 110 inches, resolution from 4K to 8K, 10K high frame rate 120Hz function.

The scientific research team also pioneered the mask layout design method for separating the panel data lines in the world, which solved the technical problems of the 120-Hz drive and liquid crystal charging rate of the ultra-high-resolution ultra-high resolution products; the backlight assembly was stitched to solve the distortion of the large-size backlight structure. The problem of uneven brightness.

Among them, the application of a series of new technologies such as RGBW technology will increase the transmission rate of TV products by more than 70%, and will perfectly combine super-high-resolution products with green and low-power consumption. The successful development of TV GOA technology and high color gamut technology has achieved a borderless design of large-size TV products and a breakthrough of more than 100% in NTSC color gamut.

In addition, a series of high-end display technologies based on the Super Field Technology platform have been successfully applied to high-end TV displays. The product range covers 32-inch to 110-inch full-range TV products, with resolutions from HD to over 8K resolution. , And achieved the perfect combination of high picture quality and green low power consumption concept.

Today, ADSDS, together with VA and IPS, constitute the three major technical standards for the global display industry. Through this technology platform, in recent years, BOE’s “world premiere” new products have appeared frequently: the world's first 82-inch 10K ultra-high-advanced super field switching technology display, the world's largest size (110 inches) 8K ultra-high-definition advanced hyper-dimensional Field conversion technology display, eye-controlled display, naked-eye 3D display, transparent touch display that can be used as a refrigerator door and equipped with various intelligent functions...

Among them, the 98-inch 8K ultra high-definition display terminal was highly praised by the Japan Broadcasting Association (NHK) and Hollywood and other professional organizations in the United States; the terminal audio-visual product BOE Alta won the iF product design gold medal and the “red dot” Awards, the highest in China's audio-visual products.

The display industry is a typical high-tech industry. In recent years, BOE has always adhered to the tenet of “losing money without losing any research and development” and has always maintained high-intensity R&D investment. The annual R&D investment accounted for more than 7% of sales revenue. Even during the period from 2008 to 2011, BOE's R&D investment is still close to 3 billion yuan. In 2015, BOE's global first product coverage rate reached 39%, 6156 new patent applications were filed each year, and more than 40,000 patents could be used cumulatively, ranking the top in the global industry.

Change life with "screen"

In the hall of the 8.5th generation of BOE Beijing, there is a refrigerator full of science fiction. Its door is a transparent LCD display screen. Users can not only clearly see the fruits and vegetables stored in the refrigerator, but also use their fingers to directly click on the refrigerator door. They can also know which products have expired quickly and directly in the supermarket. Online orders, direct online purchase of food, supermarket delivery.

During the visit, the reporter discovered that in addition to the refrigerators that can be commented on, they also introduced a series of innovative, innovative new technologies to improve people’s quality of life. For example, it is mainly used for vehicle-mounted “dual-view display devices”. According to the introduction of the staff, “dual-view display devices” can display the navigation screen on the driver's side, and the front passenger's side displays movies or news screens, and the two parties do not interfere with each other; Can imagine such a scene: the living room, facing the same TV screen, sitting in different positions on the sofa, her husband is watching the game, the wife may be looking at Korean drama, vying for the remote control from the disappearance.

In addition, in the product series of BOE, anti-peep screens, eye-control screens, transparent displays, smart mirrors, etc., have novel features that make people eager to try. I believe that soon, they will gradually enter the lives of ordinary people.

Continuous innovation brings unparalleled visual enjoyment to our lives.

I do not know if you have noticed, now the LCD TV is very cheap, 55-inch 4K TV is also about 3000, which in the past can not imagine.

As TV panels account for about 70% of the cost of LCD TVs, in recent years, with the large-scale production of BOE's high-end LCD TV panels, the price of domestic LCD TV panels has dropped significantly, ending the era of high prices for large-size LCD panels. Not only greatly reduce the purchase cost of domestic color TV companies, improve the industrial status of domestic color TV companies, but also promoted the domestic high-end LCD TV prices, accelerate the popularity of high-end LCD TVs.

China's flat panel display industry to achieve a comprehensive upgrade

In the 8.5th generation BOE of Beijing Yizhuang, dozens of robots and large-scale exposure machines are working in an orderly manner. There is no visible worker in the huge workshop. The “thin” glass substrate was pushed from the robust robot arm to the next production line.

This is only less than one-twentieth of the BOE Beijing 8.5 line. Today, BOE has set up factories and R&D and manufacturing bases in Beijing, Chengdu, Hefei, Erdos, Chongqing, and Fuzhou.

With the improvement of BOE's technological capabilities and the expansion of its market size, BOE has become a leader in the international display industry. While developing and expanding itself, it has also brought about an overall upgrade and progress of the entire display industry.

Driven by domestic display companies represented by BOE, Beijing Digital TV Industrial Park, Hefei flat-panel display industry base, and Southwestern Opto-electronics Display Industry Base have achieved significant industrial cluster effects. The localization of its key components, such as glass substrates, liquid crystal materials, backlight components, polarizers, ICs, and chemical materials, is of great strategic importance for promoting the technological advancement of China's electronic information industry infrastructure and materials.

More importantly, the display industry is the core component of a new generation of downstream TVs, computers, mobile phones, and tablet computers. The development of this industry is to promote the overall transformation and industrial upgrading of color TV companies in China, and promote the development of local machine companies. Technological progress, especially the promotion of technology integration of display screens and systems, the development of 4C integration in the era of digital high-definition and next-generation Internet, and the overall improvement of core competitiveness are all of great significance.

It is understood that with the gradual expansion of production capacity of domestic display companies such as BOE, the coverage of localized types of TFT-LCD display materials and devices in China has increased from 68.5% in 2014 to 82% in 2015. ITO targets, The chlorine and other materials have been domestically produced in 2015, and the coverage of domestically produced materials will continue to increase. The industry has a strong driving effect on the improvement of China's equipment and technology level. Through years of accumulation, there have been dozens of equipment companies in China that have entered the field of TFT-LCD equipment manufacturing. Currently, the coverage of domestic types of major process equipment has reached 19 With the increase in the scale of investment in production lines and the improvement of equipment and technology, the coverage rate of domestically produced equipment is expected to reach more than 30% in the next five years.

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