Chinese and foreign color TV manufacturers focus on Shangma LED upstream project
The LED market is heating up rapidly. Only when the whole machine company can get through the industrial chain can it grasp the right to speak in the market competition. From this beginning, from the beginning of this month, Chinese and foreign manufacturers have already launched 4 LED upstream panels and module projects in half a month.
Recently, it was learned from the market research organization DisplaySearch that the global LED-backlit LCD TV shipments are expected to reach 35 million units in 2010, and the market size will reach 210 billion yuan. Throughout the production process of LED TV, the profit from application and packaging only accounts for 30% of the profits of the entire industry chain, while more than 70% of the profits come from the production of high-power LED chips, epitaxial wafers and substrate materials. Realizing the dominance of the LED-backlit LCD TV market, color TV companies must enter the LED upstream.
At the beginning of May, Tsinghua Tongfang opened the curtain for entering the LED upstream market. On May 3, Tsinghua Tongfang invested in the construction of 4 LED backlight LCD module production lines with a planned production capacity of 2 million units in Shenyang, and has entered the stage of mass production.
Song Wei, general manager of the Digital Products Center of Consumer Electronics Division of Tsinghua Tongfang Co., Ltd., told reporters that LED-backlit LCD TVs have obvious advantages in ultra-thin, energy-saving and full HD technologies, and their price/performance ratio has far exceeded CCFL LCD. The price gap between the two sides will gradually narrow, which is the main reason for Tongfang to improve the LED backlight LCD industry chain.
Then TCL joined hands with AUO to establish Huizhou Shuangwang Optoelectronics. The company mainly produces LED backlight modules. Foreign giants Samsung and Sharp also invested heavily in building factories. Sharp also publicly stated that it hopes to reduce the manufacturing cost by establishing a complete production line from LED liquid crystal panels to various components to counter the domestic and foreign competitors such as Samsung.
Domestic enterprise Skyworth also revealed similar intentions. It plans to intervene in the upstream industry of LED liquid crystal. Zhang Xuebin, chairman of Skyworth Group's board of directors, said: "Compared with the investment scale of high-generation LCD panels of tens of billions of dollars, Skyworth is more willing to own The funds are invested in the LED upstream sector where risk is low and investment returns are higher."
According to Ovi Consulting data, in the first quarter of last year, the national LED TV sales volume was only 1,500 units, but it has reached 327,000 units in the first quarter of this year. Luo Qingqi, a home appliance analyst, believes that the trend of LEDs replacing ordinary LCD TVs is becoming more and more obvious. If the upstream construction is not strengthened, the enterprises that regard LEDs as competitive selling points and only do the whole machine will be easily eliminated in the future competition. (Editor: Green Light Xiang)
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