Enterprises have delayed or suspended investment in OLED TVs facing abortion?
The organic EL TV, which is regarded as the most powerful successor of LCD TVs, faces a turning point. Panasonic will postpone the mass production of the organic EL panel from 2015 to 2016. Sony has frozen the development of organic EL TV, and South Korea's Samsung Electronics also decided to suspend investment. The reason is that major manufacturers believe that due to the difficulty in reducing the cost of mass production, and the high-definition "4K" LCD TV prices have declined, it is difficult to put products that can be accepted by consumers.
Panasonic has developed a production technology that uses printing technology to apply organic EL materials to panels. This technology is called "printing method." In 2012, Panasonic and Sony launched the joint development of organic EL panels, but at the end of 2013, the partnership was lifted. After that, I will develop independently in the medical and other fields, and I plan to start mass production in 2015.
However, the reduction in manufacturing costs has not progressed, and the sales price of 55-inch organic EL TVs is currently estimated to be more than 1 million yen. On the other hand, in the home appliance store, 300,000 to 400,000 yen can be purchased to obtain a clear 4K LCD TV. Since it is difficult to publicize the added value of organic EL TVs to the price difference, Panasonic decided to postpone mass production until after 2016.
Sony will freeze the commercial development of organic EL TV. In 2007, Sony took the lead in commercialization (11 inches), but in the future it will focus on developing commercial organic EL TVs for TV stations and medical institutions. Sony will promote the cost reduction of the TV business that has suffered losses for 10 consecutive years, and on the other hand, it will expand its product line of 4K LCD TVs with a 20% market share worldwide.
According to statistics from a US agency, the global supply of organic EL TVs in 2013 was 4,000 units. It only reached 1.6% of the 2012 spring forecast (250,000 units). NPC Display Search Japan's vice president, Tokio Shouyi said that "with the improvement of LCD TV quality and price decline, the advantages of organic EL TV gradually disappeared."
Samsung originally planned to install a new EL panel production line within the first 14 years, but has decided to suspend its investment plan and will postpone the launch of new products in principle. In addition to the price of the 55-inch organic EL TV, which is worth about 1.5 million yen, it is said that some pictures seem to have deteriorated image quality. The company's executives said that "it is expected to be further improved both in terms of price and technology."
South Korea's LG Electronics' organic EL TV's 55-inch organic EL TV, which is the best-selling South Korean LG Electronics in North America and other places, sells for about $6,000. It is more than 7 times the price of a 55-inch LCD HDTV and twice the price of a 55-inch 4K LCD TV.
It is difficult to produce large-sized organic EL televisions with current manufacturing technology, and the yield of organic EL television panels is very low. On the other hand, the price of 4K TV panels has fallen to levels close to HDTV panels. The manufacturing cost of the organic EL panel is three times or more that of the liquid crystal panel.
In 2012, the industry predicted that global shipments of organic EL TVs will reach 10 million units in 2016, but the latest forecast has reduced shipments to 1.7 million units. Under the background that the expectation that "organic EL TV will become a successor to LCD TV" has begun to collapse, manufacturers have begun to explore new directions.
On the Sony side, President Hirai Kazuo set up a direct jurisdiction to develop a concept product group "Life Space UX" projected on objects such as walls and tables at home. Panasonic’s president, Mr. Jin Hehong, said that “we are striving to develop products that provide convenience for life and integrate with interior decorationâ€.
Samsung has released a new 4K TV product that will increase viewers' attention by bending the screen, and Chinese companies are also stepping up development. American apples, which are believed to be advancing development in the dark, have also joined, and it is estimated that competition for the development of products that are popular with consumers will intensify.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
Panasonic has developed a production technology that uses printing technology to apply organic EL materials to panels. This technology is called "printing method." In 2012, Panasonic and Sony launched the joint development of organic EL panels, but at the end of 2013, the partnership was lifted. After that, I will develop independently in the medical and other fields, and I plan to start mass production in 2015.
However, the reduction in manufacturing costs has not progressed, and the sales price of 55-inch organic EL TVs is currently estimated to be more than 1 million yen. On the other hand, in the home appliance store, 300,000 to 400,000 yen can be purchased to obtain a clear 4K LCD TV. Since it is difficult to publicize the added value of organic EL TVs to the price difference, Panasonic decided to postpone mass production until after 2016.
Sony will freeze the commercial development of organic EL TV. In 2007, Sony took the lead in commercialization (11 inches), but in the future it will focus on developing commercial organic EL TVs for TV stations and medical institutions. Sony will promote the cost reduction of the TV business that has suffered losses for 10 consecutive years, and on the other hand, it will expand its product line of 4K LCD TVs with a 20% market share worldwide.
According to statistics from a US agency, the global supply of organic EL TVs in 2013 was 4,000 units. It only reached 1.6% of the 2012 spring forecast (250,000 units). NPC Display Search Japan's vice president, Tokio Shouyi said that "with the improvement of LCD TV quality and price decline, the advantages of organic EL TV gradually disappeared."
Samsung originally planned to install a new EL panel production line within the first 14 years, but has decided to suspend its investment plan and will postpone the launch of new products in principle. In addition to the price of the 55-inch organic EL TV, which is worth about 1.5 million yen, it is said that some pictures seem to have deteriorated image quality. The company's executives said that "it is expected to be further improved both in terms of price and technology."
South Korea's LG Electronics' organic EL TV's 55-inch organic EL TV, which is the best-selling South Korean LG Electronics in North America and other places, sells for about $6,000. It is more than 7 times the price of a 55-inch LCD HDTV and twice the price of a 55-inch 4K LCD TV.
It is difficult to produce large-sized organic EL televisions with current manufacturing technology, and the yield of organic EL television panels is very low. On the other hand, the price of 4K TV panels has fallen to levels close to HDTV panels. The manufacturing cost of the organic EL panel is three times or more that of the liquid crystal panel.
In 2012, the industry predicted that global shipments of organic EL TVs will reach 10 million units in 2016, but the latest forecast has reduced shipments to 1.7 million units. Under the background that the expectation that "organic EL TV will become a successor to LCD TV" has begun to collapse, manufacturers have begun to explore new directions.
On the Sony side, President Hirai Kazuo set up a direct jurisdiction to develop a concept product group "Life Space UX" projected on objects such as walls and tables at home. Panasonic’s president, Mr. Jin Hehong, said that “we are striving to develop products that provide convenience for life and integrate with interior decorationâ€.
Samsung has released a new 4K TV product that will increase viewers' attention by bending the screen, and Chinese companies are also stepping up development. American apples, which are believed to be advancing development in the dark, have also joined, and it is estimated that competition for the development of products that are popular with consumers will intensify.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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