[Text / Luo Shenghua] As a famous diplomatic strategy during the Warring States period, the combination of vertical and horizontal has played different roles in different historical stages. At present, with the deep development of the building materials field, lighting companies are constantly breaking through the market competition pattern. In this process, the “pan-home relationship†of lighting and home and building materials is increasingly close, and cross-industry cooperation is more frequent and important.
Since the 2009 "Champion League" in the "Pan Home" first test, the "pan-home" model has been highly sought after in recent years. In fact, "pan-home" is to integrate all the industries related to it at the core of "home". Under the "pan-home" mode, LED lighting companies can "jump" out of the lighting circle, and cooperate with furniture, kitchen and bathroom, doors and windows, building materials, ceramics and other enterprises. It is easier and more effective for different industries to cooperate and integrate each Fang resources, and ultimately achieve the development of the group.
As a hotel lighting with engineering orders as the main sales model, retail is not the mainstream of its sales. From this perspective, hotel LED lighting seems to have nothing to do with “pan-homeâ€, but from the high requirements for product quality. In view of it, it has a very high degree of fit with the “pan-homeâ€.
As we all know, unlike the general lighting store format, the main sales method of “Pan Home†is to match the lighting fixtures with the overall interior design, thus creating a “home†atmosphere.
At the same time, “Pan Home†has very high requirements on the quality of products and the innovation of appearance. It also has strict requirements on the after-sales service of products and various supporting services, which is the brand of lighting enterprises. The influence and R&D production capacity put forward higher requirements.
On July 10, 2014, the “2014 China LED Lighting and Pan-Home Furnishing Industry Cross-border Summit and 2014 Gaogong LED Lighting Channel Conference†jointly hosted by Gaogong LED, China (Guangzhou) International Building Decoration Expo and Guangbohui will be held in Guangzhou. The conference room No. 1 of Area B of Pazhou Canton Fair was held. As a leader in LED lighting for high-end hotels, General Manager Chen Shi will deliver a keynote speech on how hotel LED lighting is perfectly integrated with the overall design.
From a professional point of view, hotel lighting requirements for lighting and lighting are more stringent than ordinary home lighting. From this point of view, commercial lighting fixtures are more suitable for the "pan-home" exhibition form.
“Hotel lighting is also within the scope of 'pan-home'. Its lamps also need to match the atmosphere of the whole space, thus creating a home away from home and comfortable environment.†Chen Shi told Gaogong LED reporter.
As a global five-star hotel lighting provider, Sidon Lighting is a leading player in the domestic high-end hotel lighting industry. In the overall tide of “pan-homeâ€, how should hotel lighting fixtures perfectly integrate with the overall design of the store? Chen Shi believes that to do this, companies need to work in the following three directions.
First of all, the design and development of the luminaire should be developed in the direction of miniaturization, so that the lamp body itself can be integrated into the interior of the hotel furniture. The hidden design of the luminaire and the integration of the hotel furniture are the inevitable steps for the pan-home.
Second, lighting products need to be more intelligent. The application of intelligent control system has gradually penetrated into various spaces of the hotel. The rooms of high-end hotels have begun to integrate air conditioners, curtains and lamps into intelligent control modules, which are convenient for customers to control anytime and anywhere, so the dimming and control of hotel lighting products are Put forward higher requirements.
The core, of course, is the overall design of the lighting. Lighting designers pay attention to the comprehensive consideration of seven elements such as color rendering, illumination ratio, glare, projection angle and brightness when planning the hotel space lighting. Lighting companies need to cooperate. The designer meets these needs and creates a comfortable lighting atmosphere.
"Only by combining the above requirements, and then choosing the right lighting, we can truly achieve the perfect integration of lighting and overall design." Chen Shi said.
So, in the "pan-home" era, how should hotel lighting companies respond? Can hotel lighting get an effective connection with it? What should the hotel lighting fixtures do to stand out? Chen Shi will give his own answer on the forum.
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