LED lights are more advantageous than energy-saving lamps

2014 was also the seventh year for the promotion of energy-saving lamps by the Suzhou municipal government. It called for the promotion of compact fluorescent lamps 100% below the county level. According to the "China's Roadmap for Phase-out of Incandescent Lamps" plan, starting from October 1 this year, China will ban the import and sale of incandescent lamps of 60 W or more. Recently visited the major cities of the city of Sioux City and home improvement market found that incandescent lamps affecting a generation are out of the market, energy-saving lights to play the leading role. In addition, after a round of price wars, LED lighting is rapidly taking over the market share.

With the large-scale start-up of public and commercial lighting and the rapid increase in the penetration rate of home lighting, LED has also accelerated the pace of replacing traditional lighting products. Suzhou is also actively exploring the creation of industrial chains. According to analysis by industry insiders, the boom of the LED industry will continue throughout the year and even continue into the next two or three years.

Business: happiness comes a little suddenly

What was first recognized by the homes of ordinary people was not LED lighting but LED TV. This “everybody's show”, which was once kept at a deep level, has caused ordinary people to look far away because of its high price, and is not afraid to “play it”. However, with the decline in price of LED lighting represented by Philips, NVC, and Everlight, the home lighting, landscape lighting, and automotive lamps in the middle and lower reaches of the LED industry chain have also continued to pick up.

“You take a look and see that the shops in the home appliance city are focusing on LED home lighting. The development is too fast.” Zhou Minhua, owner of Zhongshang Appliance City Xinshangpin Lighting, said that it would be impossible to imagine LED home lighting for two years of backwards. So quickly ushered in the "spring."

According to Zhou Minhua, LED home lighting has entered the Suzhou market the year before, but few people are interested because of high prices. Before the store's downlights, a few of the villa's customers were bought, and now the price has dropped, and LED lights have also entered the homes of ordinary people. "A drop in price, business is getting better and better, I am optimistic about this market." Zhou Minhua picked up a 5-watt LED bulb and a 40-watt incandescent bulb. The switch turned on. The bulb was brighter than the incandescent bulb. Also more gentle. She pointed out that the 3-watt LED bulb first-line brand to more than 30 yuan, now down 20% -30%, domestically made only 6-7 yuan.

Note that in Zhou Minhua's shop, the lights that were turned on were mostly LED lights. Energy-saving lamps and incandescent lamps were only seen in a cardboard box next to the counter. According to Zhou Minhua, the shop now focuses on LED bulbs, downlights, ceiling lights and ceiling lamps. Energy-saving lamps are required by some customers, and incandescent lamps are mostly given to guests who buy crystal lamps.

Subsequently, they visited the East China Electric City and East China Decoration City, and found that LED lamps accounted for a large proportion of the lighting market. Most businesses tell that LED home lighting has developed rapidly in the past year. Bulb lamps, ceiling lamps and downlights in particular have rapidly occupied 6 to 70% of the market. “Now most people like to use LED lights for decoration or changing lights, especially ceiling lights, ceiling lamps and downlights. The long life span is more than 50,000 hours. There is no need to change the installation for several years.” East China Electric City Hongsheng Engineering Lighting Sales Manager Hong Zufei said.

Citizens: Affordability is the hard truth

Citizens are more enthusiastic about new products than you can imagine. In the East China Electrical City’s Yiran electrical shop, Mr. Zhang, who is holding a pet dog, bought four downlights, two chandeliers, and three bulbs at a time. He also indicated that he wanted a Philips brand. Mr. Zhang told the family that they are using LED lights in their renovations. Although they are expensive, they are worth the money. Traditional energy-saving lamps, with an average mercury content of 0.5 milligrams, will pollute the environment. LED lighting has no environmental problems. And long life, than ordinary household incandescent, energy-saving lamps to save half or even more energy consumption.

In the interview, most citizens said that the price of civilian-oriented LED lights is more advantageous than energy-saving lamps, and the future will be the golden age of LED lighting. “The popularity of LED lighting in the fields of municipal engineering, architecture, landscape lighting, and transportation shows that its use performance is excellent, and it is optimistic about the market prospect of LED lighting.” Lin Yujie, the citizen, said that the family had already switched to LED lighting. It will not be necessary to move the ladder for the downlight anymore.

Shows the heat of the LED. Search for "LED lighting" on Taobao, showing 97,600 pieces of related baby. Sales of the top ten stores have monthly sales of 2.7 to 250,000 pieces. The price is similar to ordinary energy-saving lamps, 2.8 yuan to 12.8 yuan. Buyers’ comments show that ordinary people’s satisfaction with LED lighting is still high.

Manufacturers: Smart people will grasp opportunities

"Compared with five years ago, the LED market days are really much better, at least the market is more accepting," said Mr Xu, the Taiwanese owner of an electronics company in Suzhou. Mr. Xu recalled that the establishment of the company in Wujiang in 2009 was taking into consideration that the LED lighting industry in the Suzhou market started late and there was a vast market waiting to be tapped.

"Initially, the company's positioning is the entire LED downstream market, including commerce, factories, institutional buildings, homes, etc. But the lighting market cake is too big to eat and can not digest it is particularly confusing." After painstakingly deciding, Mr. Xu narrowed his scope of business to the transformation of light sources in factories and hotels. "You can't be too greedy. Start from a field and start doing it. Slowly." But unexpectedly, expensive prices have become a stumbling block. “You think about a 300-watt 14-watt bulb. No company will spend a lot of money on renovating the light source. Although energy is saved, the price is too high.”

However, the turning point appeared last year. With the maturing of LED lighting technology and markets, and the decline in price of LED lighting represented by Philips, NVC, and Everlight, LED demand has increased rapidly. Mr. Xu said that the price of LED finished lamps and lanterns is close to the critical point that the mass market can accept. The electronics factory has more than 200 power lamps and it is now 100 to 160 yuan, and even some companies have reached 40 yuan.

Mr. Xu revealed that the sales performance in the factory has increased by 20% last year and is expected to have a higher increase this year. He said that it is expected that the technology will be capped for another two years. The next few years will be the golden period of the LED industry. While stabilizing the market in Suzhou and Shanghai, he plans to expand the foreign trade line and export LED lighting to Vietnam and Thailand.

In addition, we learned that there are 32 LED lighting companies in Suzhou, and the output value of the LED industry has maintained rapid growth for three consecutive years. In the first half of 2012, the city's 102 LED lighting product manufacturers achieved a total output value of 3.6 billion yuan, up 20% year-on-year. Industry insiders said that the Suzhou LED industry has a certain foundation, and whoever seizes the opportunity will be the big winner.